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University Of The Incarnate Word Brand Guidelines

Location
San Antonio & Alamo Heights, TX
Established
1881
Mascot
Red the Cardinal
Code
INC_NCAA
League
NCAA
Licensing Agency
CLC
University of the Incarnate Word

Official Brand Colors

Official Color Palette

Logos & Marks

UIW Cardinals wordmark, full color variant, cell 6
Primary LogoLast Updated : 5/21/2026
UIW Cardinals wordmark, black variant, cell 7
Primary LogoLast Updated : 5/21/2026
UIW Cardinals wordmark, white on red variant, cell 8
Primary LogoLast Updated : 5/21/2026
UIW Cardinals wordmark, white on black variant, cell 9
Primary LogoLast Updated : 5/21/2026
UIW Cardinals wordmark, black outline variant, cell 10
Primary LogoLast Updated : 5/21/2026
UIW Cardinals wordmark, white on black variant, cell 11
Primary LogoLast Updated : 5/21/2026
UIW Cardinals logo, red and black on white variant, cell 31
Primary LogoLast Updated : 5/21/2026
UIW Cardinals logo, red on white variant, cell 32
Primary LogoLast Updated : 5/21/2026
UIW Cardinals logo, black on white variant, cell 33
Primary LogoLast Updated : 5/21/2026
UIW Cardinals logo, white and black on red variant, cell 34
Primary LogoLast Updated : 5/21/2026
UIW Cardinals logo, white and red on black variant, cell 35
Primary LogoLast Updated : 5/21/2026
cardinal head, full color variant, cell 1
Secondary LogoLast Updated : 5/21/2026
cardinal head, full color on black variant, cell 2
Secondary LogoLast Updated : 5/21/2026
cardinal head, black outline variant, cell 3
Secondary LogoLast Updated : 5/21/2026
cardinal head, white on black variant, cell 4
Secondary LogoLast Updated : 5/21/2026
cardinal head, dark red on black variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Cardinals wordmark, full color variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Cardinals wordmark, black variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Cardinals wordmark, white on red variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Cardinals wordmark, white on black variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Cardinals wordmark, black outline variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Cardinals wordmark, white on black variant, cell 17
Secondary LogoLast Updated : 5/21/2026
UIW lettermark with cardinal, full color variant, cell 18
Secondary LogoLast Updated : 5/21/2026
UIW lettermark with cardinal, white on red variant, cell 19
Secondary LogoLast Updated : 5/21/2026
UIW lettermark with cardinal, white on black variant, cell 20
Secondary LogoLast Updated : 5/21/2026
UIW lettermark with cardinal, black outline variant, cell 21
Secondary LogoLast Updated : 5/21/2026
UIW lettermark with cardinal, white on black variant, cell 22
Secondary LogoLast Updated : 5/21/2026
tower logo, red icon, black text variant, cell 54
Secondary LogoLast Updated : 5/21/2026
tower logo, red icon, red text variant, cell 55
Secondary LogoLast Updated : 5/21/2026
tower logo, black icon, black text variant, cell 56
Secondary LogoLast Updated : 5/21/2026
tower logo, white icon, white text, knockout variant, cell 57
Secondary LogoLast Updated : 5/21/2026
tower logo, white icon, white text, knockout variant, cell 58
Secondary LogoLast Updated : 5/21/2026
university seal, full color variant, cell 59
Secondary LogoLast Updated : 5/21/2026
university seal, red variant, cell 60
Secondary LogoLast Updated : 5/21/2026
university seal, black variant, cell 61
Secondary LogoLast Updated : 5/21/2026
university seal, white, knockout variant, cell 62
Secondary LogoLast Updated : 5/21/2026
university seal, white, knockout variant, cell 63
Secondary LogoLast Updated : 5/21/2026
cardinal head, US flag pattern variant, cell 64
Secondary LogoLast Updated : 5/21/2026
cardinal head, red variant, cell 65
Secondary LogoLast Updated : 5/21/2026
cardinal head, green camo variant, cell 66
Secondary LogoLast Updated : 5/21/2026
cardinal head, grey camo variant, cell 67
Secondary LogoLast Updated : 5/21/2026
UIW lettermark and cardinal head lockup, white text, flag pattern mascot, knockout variant, cell 72
Secondary LogoLast Updated : 5/21/2026
University wordmark, full color variant, cell 22
WordmarkLast Updated : 5/21/2026
University wordmark, black variant, cell 23
WordmarkLast Updated : 5/21/2026
University wordmark, white on red variant, cell 29
WordmarkLast Updated : 5/21/2026
University wordmark, white on black variant, cell 30
WordmarkLast Updated : 5/21/2026
Cardinals wordmark, red on white variant, cell 36
WordmarkLast Updated : 5/21/2026
Cardinals wordmark, black on white variant, cell 37
WordmarkLast Updated : 5/21/2026
Cardinals wordmark, white on red variant, cell 38
WordmarkLast Updated : 5/21/2026
Cardinals wordmark, white on black variant, cell 39
WordmarkLast Updated : 5/21/2026
Cardinals wordmark, red with black outline on red variant, cell 40
WordmarkLast Updated : 5/21/2026
Cardinals wordmark, red with white outline on black variant, cell 41
WordmarkLast Updated : 5/21/2026
UIW lettermark, black variant, cell 24
LettermarkLast Updated : 5/21/2026
UIW lettermark, white on red variant, cell 25
LettermarkLast Updated : 5/21/2026
UIW lettermark, white on black variant, cell 26
LettermarkLast Updated : 5/21/2026
UIW lettermark, black outline variant, cell 27
LettermarkLast Updated : 5/21/2026
UIW lettermark, white on black variant, cell 28
LettermarkLast Updated : 5/21/2026
UIW lettermark, red on white variant, cell 42
LettermarkLast Updated : 5/21/2026
UIW lettermark, black on white variant, cell 43
LettermarkLast Updated : 5/21/2026
UIW lettermark, white on red variant, cell 44
LettermarkLast Updated : 5/21/2026
UIW lettermark, white on black variant, cell 45
LettermarkLast Updated : 5/21/2026
UIW lettermark, red with white outline on red variant, cell 46
LettermarkLast Updated : 5/21/2026
UIW lettermark, red with white outline on black variant, cell 47
LettermarkLast Updated : 5/21/2026
UIW vertical lettermark, red on white variant, cell 48
LettermarkLast Updated : 5/21/2026
UIW vertical lettermark, black on white variant, cell 49
LettermarkLast Updated : 5/21/2026
UIW vertical lettermark, white on red variant, cell 50
LettermarkLast Updated : 5/21/2026
UIW vertical lettermark, white on black variant, cell 51
LettermarkLast Updated : 5/21/2026
UIW vertical lettermark, red with white outline on red variant, cell 52
LettermarkLast Updated : 5/21/2026
UIW vertical lettermark, red with white outline on black variant, cell 53
LettermarkLast Updated : 5/21/2026
UIW lettermark, US flag pattern variant, cell 68
LettermarkLast Updated : 5/21/2026
UIW lettermark, red camo variant, cell 69
LettermarkLast Updated : 5/21/2026
UIW lettermark, green camo variant, cell 70
LettermarkLast Updated : 5/21/2026
UIW lettermark, grey camo variant, cell 71
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

One Color Print Logo Usage

If a logo is going on an item as a one-color print, the only acceptable colors are red, black and white. Some shades of red may not be acceptable.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 20, 2026
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