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University Of Tennessee Knoxville Brand Guidelines

Location
Knoxville, TN
Established
1794
Mascot
Smokey
Code
TEN_NCAA
League
NCAA
Licensing Agency
CLC
University of Tennessee Knoxville

Official Brand Colors

Approved University Colors

Logos & Marks

T lettermark, orange variant, cell 1
Primary LogoLast Updated : 6/9/2026
Lady Volunteers lockup, orange/blue variant, cell 3
Secondary LogoLast Updated : 5/21/2026
Lady Volunteers lockup, white/blue on orange variant, cell 4
Secondary LogoLast Updated : 5/21/2026
Lady Volunteers lockup, white/orange on orange variant, cell 5
Secondary LogoLast Updated : 5/21/2026
T Lady Volunteers lockup, orange variant, cell 8
Secondary LogoLast Updated : 5/21/2026
T Lady Volunteers lockup, white on orange variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Tennessee state outline mark, orange variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Tennessee state outline mark, white on orange variant, cell 21
Secondary LogoLast Updated : 5/21/2026
checkered flag mark, orange/white variant, cell 22
Secondary LogoLast Updated : 5/21/2026
checkered flag mark, white/orange on orange variant, cell 23
Secondary LogoLast Updated : 5/21/2026
star circle mark, orange variant, cell 26
Secondary LogoLast Updated : 5/21/2026
star circle mark, white on orange variant, cell 27
Secondary LogoLast Updated : 5/21/2026
checkered square mark, orange/white variant, cell 28
Secondary LogoLast Updated : 5/21/2026
checkered square mark, white/orange on orange variant, cell 29
Secondary LogoLast Updated : 5/21/2026
Smokey mascot head, full color variant, cell 36
Secondary LogoLast Updated : 5/21/2026
Smokey mascot head, full color on orange variant, cell 37
Secondary LogoLast Updated : 5/21/2026
Tennessee wordmark, orange variant, cell 6
WordmarkLast Updated : 5/21/2026
Tennessee wordmark, white on orange variant, cell 7
WordmarkLast Updated : 5/21/2026
Lady Volunteers wordmark, blue/orange variant, cell 10
WordmarkLast Updated : 5/21/2026
Lady Volunteers wordmark, blue/white on orange variant, cell 11
WordmarkLast Updated : 5/21/2026
Volunteers wordmark, orange variant, cell 12
WordmarkLast Updated : 5/21/2026
Volunteers wordmark, white on orange variant, cell 13
WordmarkLast Updated : 5/21/2026
Vols wordmark, orange variant, cell 14
WordmarkLast Updated : 5/21/2026
Vols wordmark, white on orange variant, cell 15
WordmarkLast Updated : 5/21/2026
Lady Vols wordmark, blue/orange variant, cell 16
WordmarkLast Updated : 5/21/2026
Lady Vols wordmark, blue/white on orange variant, cell 17
WordmarkLast Updated : 5/21/2026
Lady Vols wordmark, orange variant, cell 18
WordmarkLast Updated : 5/21/2026
Lady Vols wordmark, white on orange variant, cell 19
WordmarkLast Updated : 5/21/2026
Vols checkered wordmark, orange/white variant, cell 24
WordmarkLast Updated : 5/21/2026
Vols checkered wordmark, white/orange on orange variant, cell 25
WordmarkLast Updated : 5/21/2026
Vols script wordmark, orange variant, cell 30
WordmarkLast Updated : 5/21/2026
Vols script wordmark, white on orange variant, cell 31
WordmarkLast Updated : 5/21/2026
Tennessee script wordmark, orange variant, cell 32
WordmarkLast Updated : 5/21/2026
Tennessee script wordmark, white on orange variant, cell 33
WordmarkLast Updated : 5/21/2026
Lady Volunteers script wordmark, blue/orange variant, cell 34
WordmarkLast Updated : 5/21/2026
Lady Volunteers script wordmark, blue/white on orange variant, cell 35
WordmarkLast Updated : 5/21/2026
T lettermark, white on orange variant, cell 2
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.