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Brand Guidelines

University of Tennessee at Chattanooga

Location
Chattanooga, TN
Established
1886
Mascot
Scrappy
Code
UTC_NCAA
League
NCAA
Licensing Agency
CLC
University of Tennessee at Chattanooga

Official Color Palette

Official University Color Palette

Guideline Assets

Chattanooga Mocs primary logo, gold/blue on white variant, cell 4
Primary Logo
Chattanooga Mocs primary logo, gold/white on blue variant, cell 5
Primary Logo
Chattanooga Mocs primary logo, white/gold on white variant, cell 6
Primary Logo
University of Tennessee at Chattanooga academic logo, horizontal blue/gold on white variant, cell 14
Primary Logo
University of Tennessee at Chattanooga academic logo, horizontal gold/white on blue variant, cell 15
Primary Logo
University of Tennessee at Chattanooga academic logo, horizontal white/gold on white variant, cell 16
Primary Logo
University of Tennessee at Chattanooga academic logo, stacked blue/gold on white variant, cell 17
Primary Logo
University of Tennessee at Chattanooga academic logo, stacked gold/white on blue variant, cell 18
Primary Logo
University of Tennessee at Chattanooga academic logo, stacked white/gold on white variant, cell 19
Primary Logo
Scrappy mascot head, full color variant, cell 7
Secondary Logo
Power C with bird head, gold/blue on white variant, cell 12
Secondary Logo
Power C with bird head, gold/white on blue variant, cell 13
Secondary Logo
Chattanooga wordmark, blue/gold outline variant, cell 8
Wordmark
Mocs wordmark, blue/gold outline variant, cell 9
Wordmark
UTC wordmark, blue/gold outline variant, cell 10
Wordmark
Chattanooga Mocs wordmark, blue/gold variant, cell 11
Wordmark
Power C lettermark, gold on white variant, cell 1
Lettermark
Power C lettermark, gold on blue variant, cell 2
Lettermark
Power C lettermark, white on white variant, cell 3
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

"C" Mark Color Usage

"C" Mark must be displayed in one color or all three school colors.

hard rule

No Alterations or Overlaying Graphics to Crest

No alterations or overlaying graphics to crest permitted.

hard rule

Numbers on Products for Resale

University permits numbers on products for resale. Only #1 is allowed on replica jerseys.

conditional rule

Mascot Caricatures Approval

Mascot caricatures permitted (approval required).

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Overlays, Pattern Fills, or Unofficial Colors

No overlays, pattern fills, or unofficial colors may be used for any marks.