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University Of St. Thomas Brand Guidelines

Location
St. Paul-Minneapolis, MN
Established
1885
Mascot
Tommies
Code
UST_NCAA
League
NCAA
Licensing Agency
CLC
University of St. Thomas

Official Brand Colors

Primary Color Palette

Secondary Color Palette

Logos & Marks

Academic Wordmark and Logo, purple on white variant, cell 47
Primary Logo
Academic Wordmark and Logo, white on purple variant, cell 48
Primary Logo
Athletics Shield Mark, purple variant, cell 1
Secondary Logo
Tommie Mascot, arms up variant, cell 5
Secondary Logo
Tommie Mascot, arms down variant, cell 6
Secondary Logo
Tommie Mascot, hands on hips variant, cell 7
Secondary Logo
Tommie Mascot, running variant, cell 8
Secondary Logo
Tommie Mascot, running, looking back variant, cell 9
Secondary Logo
Tommie Mascot, striding variant, cell 10
Secondary Logo
Tommie Mascot, pointing variant, cell 11
Secondary Logo
Tommie Mascot, thumbs up variant, cell 12
Secondary Logo
Be Purple Mark, purple on white variant, cell 44
Secondary Logo
Minnesota University Wordmark, purple on white variant, cell 53
Secondary Logo
Minnesota University Wordmark, white on purple variant, cell 54
Secondary Logo
Athletic's Stone Pattern, purple variant, cell 55
Secondary Logo
Academic Shield Mark, purple on white variant, cell 56
Secondary Logo
Academic Shield Mark, grey on white variant, cell 57
Secondary Logo
Academic Shield Mark, white on purple variant, cell 58
Secondary Logo
University Seal, purple and gold variant, cell 59
Secondary Logo
University Seal, black and white variant, cell 60
Secondary Logo
University Seal, white on purple variant, cell 61
Secondary Logo
College of Arts and Sciences lockup, purple variant, cell 64
Secondary Logo
College of Arts and Sciences lockup, white on purple variant, cell 62
Secondary Logo
interlocking ST with ST. THOMAS wordmark, purple variant, cell 66
Secondary Logo
interlocking ST with TOMMIES wordmark, purple variant, cell 67
Secondary Logo
Tommie the Tomcat mascot, full body wearing ST jersey variant, cell 63
Secondary Logo
paw print, purple variant, cell 72
Secondary Logo
Club Sports lockup, purple variant, cell 73
Secondary Logo
ST. THOMAS wordmark, block, dark purple variant, cell 13
Wordmark
ST. THOMAS wordmark, block, bright purple variant, cell 14
Wordmark
ST. THOMAS wordmark, block, purple on gray variant, cell 15
Wordmark
ST. THOMAS wordmark, block, white on purple variant, cell 16
Wordmark
St. Thomas wordmark, script, dark purple variant, cell 17
Wordmark
St. Thomas wordmark, script, bright purple variant, cell 18
Wordmark
St. Thomas wordmark, script, purple on gray variant, cell 19
Wordmark
St. Thomas wordmark, script, white on purple variant, cell 20
Wordmark
TOMMIES wordmark, block, dark purple variant, cell 21
Wordmark
TOMMIES wordmark, block, bright purple variant, cell 22
Wordmark
TOMMIES wordmark, block, purple on gray variant, cell 23
Wordmark
TOMMIES wordmark, block, white on purple variant, cell 24
Wordmark
Tommies wordmark, script, dark purple variant, cell 25
Wordmark
Tommies wordmark, script, bright purple variant, cell 26
Wordmark
Tommies wordmark, script, purple on gray variant, cell 27
Wordmark
Tommies wordmark, script, white on purple variant, cell 28
Wordmark
ROLL TOMS wordmark, block, dark purple variant, cell 29
Wordmark
ROLL TOMS wordmark, block, bright purple variant, cell 30
Wordmark
ROLL TOMS wordmark, block, purple on gray variant, cell 31
Wordmark
ROLL TOMS wordmark, block, white on purple variant, cell 32
Wordmark
Roll Toms wordmark, script, dark purple variant, cell 33
Wordmark
Roll Toms wordmark, script, bright purple variant, cell 34
Wordmark
Roll Toms wordmark, script, purple on gray variant, cell 35
Wordmark
Roll Toms wordmark, script, white on purple variant, cell 36
Wordmark
Forward D1 Mark, white on purple variant, cell 46
Wordmark
Academic Wordmark, purple on white variant, cell 49
Wordmark
Academic Wordmark, white on purple variant, cell 50
Wordmark
University Wordmark, purple on white variant, cell 51
Wordmark
University Wordmark, white on purple variant, cell 52
Wordmark
ST. THOMAS wordmark, purple variant, cell 68
Wordmark
TOMMIES wordmark, purple variant, cell 69
Wordmark
ST. THOMAS wordmark, purple variant, cell 74
Wordmark
St. Thomas script wordmark, purple variant, cell 75
Wordmark
Athletics Monogram, purple on white variant, cell 37
Lettermark
Athletics Monogram, purple with white outline on white variant, cell 38
Lettermark
Athletics Monogram, solid purple on white variant, cell 39
Lettermark
Athletics Monogram, purple with grey outline on white variant, cell 40
Lettermark
Athletics Monogram, grey on white variant, cell 41
Lettermark
Athletics Monogram, white on purple variant, cell 42
Lettermark
Athletics Monogram, purple with white outline on grey variant, cell 43
Lettermark
interlocking ST lettermark, purple variant, cell 65
Lettermark
interlocking ST lettermark, purple with white outline variant, cell 70
Lettermark
Athletics Shield Mark with Basketball, purple variant, cell 2
Sport Logo
Athletics Shield Mark with Basketball, purple on gray variant, cell 3
Sport Logo
Athletics Shield Mark with Basketball, white on purple variant, cell 4
Sport Logo
Football Mark, purple on white variant, cell 45
Sport Logo
interlocking ST with BASEBALL wordmark, purple variant, cell 71
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Athletic’s Stone Pattern Usage

Stone pattern may be used in conjunction with the Athletics Shield mark overlaid on the pattern. Stone pattern color variations are limited to Dark Purple (Pantone 2607 C) and White.

hard rule

Club Mascot Attire

Club Sports / Organizations mascot wears the ST Lockup, not the Athletics shield.

hard rule

No Use of Outdated Logos

Use of old/outdated versions of St. Thomas logos are not permitted.

hard rule

No Additions to Logos

Adding anything to St. Thomas logos is not permitted (e.g.; glitter or sparkles).

hard rule

ST in Shield and Logos Construction

The ST in the shield and logos are interlocking; not one letter over the other.

hard rule

Athletics Shield Mark Usage

If printed on color other than white, the shield needs to include the outer white stroke. Reversed version of the shield is not allowed -- shield is always purple with white letters.

advisory rule

Tommie Mark Shadow Option

Tommie’s shadow is optional and can be removed if necessary.

hard rule

Forward D1 Mark Usage

Forward D1 Mark must be accompanied by the St. Thomas logo or verbiage.

hard rule

School-specific Mark Color Usage

Any of the four primary colors can be used for the school specific marks.

hard rule

No Use of Current Players’ NIL

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

University Seal Color Options

One color can include silver or gold ink.

hard rule

Minimum Print Size for St. Thomas Logo

St. Thomas logo should have minimum print size of 1.25 inches in width.