University Of St. Thomas Brand Guidelines

Location
St. Paul-Minneapolis, MN
Established
1885
Mascot
Tommies
Code
UST_NCAA
League
NCAA
Licensing Agency
CLC
University of St. Thomas

Official Brand Colors

Primary Color Palette

Secondary Color Palette

Logos & Marks

Academic Wordmark and Logo, purple on white variant, cell 47
Primary LogoLast Updated : 5/22/2026
Academic Wordmark and Logo, white on purple variant, cell 48
Primary LogoLast Updated : 5/22/2026
Athletics Shield Mark, purple variant, cell 1
Secondary LogoLast Updated : 5/22/2026
Tommie Mascot, arms up variant, cell 5
Secondary LogoLast Updated : 5/22/2026
Tommie Mascot, arms down variant, cell 6
Secondary LogoLast Updated : 5/22/2026
Tommie Mascot, hands on hips variant, cell 7
Secondary LogoLast Updated : 5/22/2026
Tommie Mascot, running variant, cell 8
Secondary LogoLast Updated : 5/22/2026
Tommie Mascot, running, looking back variant, cell 9
Secondary LogoLast Updated : 5/22/2026
Tommie Mascot, striding variant, cell 10
Secondary LogoLast Updated : 5/22/2026
Tommie Mascot, pointing variant, cell 11
Secondary LogoLast Updated : 5/22/2026
Tommie Mascot, thumbs up variant, cell 12
Secondary LogoLast Updated : 5/22/2026
Be Purple Mark, purple on white variant, cell 44
Secondary LogoLast Updated : 5/22/2026
Minnesota University Wordmark, purple on white variant, cell 53
Secondary LogoLast Updated : 5/22/2026
Minnesota University Wordmark, white on purple variant, cell 54
Secondary LogoLast Updated : 5/22/2026
Athletic's Stone Pattern, purple variant, cell 55
Secondary LogoLast Updated : 5/22/2026
Academic Shield Mark, purple on white variant, cell 56
Secondary LogoLast Updated : 5/22/2026
Academic Shield Mark, grey on white variant, cell 57
Secondary LogoLast Updated : 5/22/2026
Academic Shield Mark, white on purple variant, cell 58
Secondary LogoLast Updated : 5/22/2026
University Seal, purple and gold variant, cell 59
Secondary LogoLast Updated : 5/22/2026
University Seal, black and white variant, cell 60
Secondary LogoLast Updated : 5/22/2026
University Seal, white on purple variant, cell 61
Secondary LogoLast Updated : 5/22/2026
College of Arts and Sciences lockup, purple variant, cell 64
Secondary LogoLast Updated : 5/22/2026
College of Arts and Sciences lockup, white on purple variant, cell 62
Secondary LogoLast Updated : 5/22/2026
interlocking ST with ST. THOMAS wordmark, purple variant, cell 66
Secondary LogoLast Updated : 5/22/2026
interlocking ST with TOMMIES wordmark, purple variant, cell 67
Secondary LogoLast Updated : 5/22/2026
Tommie the Tomcat mascot, full body wearing ST jersey variant, cell 63
Secondary LogoLast Updated : 5/22/2026
paw print, purple variant, cell 72
Secondary LogoLast Updated : 5/22/2026
Club Sports lockup, purple variant, cell 73
Secondary LogoLast Updated : 5/22/2026
ST. THOMAS wordmark, block, dark purple variant, cell 13
WordmarkLast Updated : 5/22/2026
ST. THOMAS wordmark, block, bright purple variant, cell 14
WordmarkLast Updated : 5/22/2026
ST. THOMAS wordmark, block, purple on gray variant, cell 15
WordmarkLast Updated : 5/22/2026
ST. THOMAS wordmark, block, white on purple variant, cell 16
WordmarkLast Updated : 5/22/2026
St. Thomas wordmark, script, dark purple variant, cell 17
WordmarkLast Updated : 5/22/2026
St. Thomas wordmark, script, bright purple variant, cell 18
WordmarkLast Updated : 5/22/2026
St. Thomas wordmark, script, purple on gray variant, cell 19
WordmarkLast Updated : 5/22/2026
St. Thomas wordmark, script, white on purple variant, cell 20
WordmarkLast Updated : 5/22/2026
TOMMIES wordmark, block, dark purple variant, cell 21
WordmarkLast Updated : 5/22/2026
TOMMIES wordmark, block, bright purple variant, cell 22
WordmarkLast Updated : 5/22/2026
TOMMIES wordmark, block, purple on gray variant, cell 23
WordmarkLast Updated : 5/22/2026
TOMMIES wordmark, block, white on purple variant, cell 24
WordmarkLast Updated : 5/22/2026
Tommies wordmark, script, dark purple variant, cell 25
WordmarkLast Updated : 5/22/2026
Tommies wordmark, script, bright purple variant, cell 26
WordmarkLast Updated : 5/22/2026
Tommies wordmark, script, purple on gray variant, cell 27
WordmarkLast Updated : 5/22/2026
Tommies wordmark, script, white on purple variant, cell 28
WordmarkLast Updated : 5/22/2026
ROLL TOMS wordmark, block, dark purple variant, cell 29
WordmarkLast Updated : 5/22/2026
ROLL TOMS wordmark, block, bright purple variant, cell 30
WordmarkLast Updated : 5/22/2026
ROLL TOMS wordmark, block, purple on gray variant, cell 31
WordmarkLast Updated : 5/22/2026
ROLL TOMS wordmark, block, white on purple variant, cell 32
WordmarkLast Updated : 5/22/2026
Roll Toms wordmark, script, dark purple variant, cell 33
WordmarkLast Updated : 5/22/2026
Roll Toms wordmark, script, bright purple variant, cell 34
WordmarkLast Updated : 5/22/2026
Roll Toms wordmark, script, purple on gray variant, cell 35
WordmarkLast Updated : 5/22/2026
Roll Toms wordmark, script, white on purple variant, cell 36
WordmarkLast Updated : 5/22/2026
Forward D1 Mark, white on purple variant, cell 46
WordmarkLast Updated : 5/22/2026
Academic Wordmark, purple on white variant, cell 49
WordmarkLast Updated : 5/22/2026
Academic Wordmark, white on purple variant, cell 50
WordmarkLast Updated : 5/22/2026
University Wordmark, purple on white variant, cell 51
WordmarkLast Updated : 5/22/2026
University Wordmark, white on purple variant, cell 52
WordmarkLast Updated : 5/22/2026
ST. THOMAS wordmark, purple variant, cell 68
WordmarkLast Updated : 5/22/2026
TOMMIES wordmark, purple variant, cell 69
WordmarkLast Updated : 5/22/2026
ST. THOMAS wordmark, purple variant, cell 74
WordmarkLast Updated : 5/22/2026
St. Thomas script wordmark, purple variant, cell 75
WordmarkLast Updated : 5/22/2026
Athletics Monogram, purple on white variant, cell 37
LettermarkLast Updated : 5/22/2026
Athletics Monogram, purple with white outline on white variant, cell 38
LettermarkLast Updated : 5/22/2026
Athletics Monogram, solid purple on white variant, cell 39
LettermarkLast Updated : 5/22/2026
Athletics Monogram, purple with grey outline on white variant, cell 40
LettermarkLast Updated : 5/22/2026
Athletics Monogram, grey on white variant, cell 41
LettermarkLast Updated : 5/22/2026
Athletics Monogram, white on purple variant, cell 42
LettermarkLast Updated : 5/22/2026
Athletics Monogram, purple with white outline on grey variant, cell 43
LettermarkLast Updated : 5/22/2026
interlocking ST lettermark, purple variant, cell 65
LettermarkLast Updated : 5/22/2026
interlocking ST lettermark, purple with white outline variant, cell 70
LettermarkLast Updated : 5/22/2026
Athletics Shield Mark with Basketball, purple variant, cell 2
Sport LogoLast Updated : 5/22/2026
Athletics Shield Mark with Basketball, purple on gray variant, cell 3
Sport LogoLast Updated : 5/22/2026
Athletics Shield Mark with Basketball, white on purple variant, cell 4
Sport LogoLast Updated : 5/22/2026
Football Mark, purple on white variant, cell 45
Sport LogoLast Updated : 5/22/2026
interlocking ST with BASEBALL wordmark, purple variant, cell 71
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Athletic’s Stone Pattern Usage

Stone pattern may be used in conjunction with the Athletics Shield mark overlaid on the pattern. Stone pattern color variations are limited to Dark Purple (Pantone 2607 C) and White.

hard rule

Club Mascot Attire

Club Sports / Organizations mascot wears the ST Lockup, not the Athletics shield.

hard rule

No Use of Outdated Logos

Use of old/outdated versions of St. Thomas logos are not permitted.

hard rule

No Additions to Logos

Adding anything to St. Thomas logos is not permitted (e.g.; glitter or sparkles).

hard rule

ST in Shield and Logos Construction

The ST in the shield and logos are interlocking; not one letter over the other.

hard rule

Athletics Shield Mark Usage

If printed on color other than white, the shield needs to include the outer white stroke. Reversed version of the shield is not allowed -- shield is always purple with white letters.

advisory rule

Tommie Mark Shadow Option

Tommie’s shadow is optional and can be removed if necessary.

hard rule

Forward D1 Mark Usage

Forward D1 Mark must be accompanied by the St. Thomas logo or verbiage.

hard rule

School-specific Mark Color Usage

Any of the four primary colors can be used for the school specific marks.

hard rule

No Use of Current Players’ NIL

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

University Seal Color Options

One color can include silver or gold ink.

hard rule

Minimum Print Size for St. Thomas Logo

St. Thomas logo should have minimum print size of 1.25 inches in width.