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University Of South Florida Brand Guidelines

Location
Tampa, FL
Established
1956
Mascot
Bulls
Code
SFL_NCAA
League
NCAA
Licensing Agency
CLC
University of South Florida

Official Brand Colors

Approved University Colors

Stars & Stripes Mark Colors

Logos & Marks

USF Bull U, primary green/gold variant, cell 1
Primary Logo
USF Bull U, white/gold on green variant, cell 2
Primary Logo
USF Bull U, white/gold on green variant, cell 3
Primary Logo
USF Bull U, green/gold on gold variant, cell 4
Primary Logo
USF Bull U, knockout white/green on white variant, cell 10
Primary Logo
USF Bull U, knockout white on green variant, cell 11
Primary Logo
USF Bull U, knockout green on white variant, cell 12
Primary Logo
USF Bull U, knockout green on grey variant, cell 13
Primary Logo
University primary logo, horizontal, green/gold variant, cell 28
Primary Logo
University primary logo, horizontal, white/gold on green variant, cell 29
Primary Logo
University primary logo, horizontal, black variant, cell 30
Primary Logo
University primary logo, horizontal, white/gold on black variant, cell 31
Primary Logo
University primary logo, stacked, green/gold variant, cell 32
Primary Logo
University primary logo, stacked, white/gold on green variant, cell 33
Primary Logo
University primary logo, stacked, black variant, cell 34
Primary Logo
University primary logo, stacked, white/gold on black variant, cell 35
Primary Logo
University primary logo, horizontal lockup, green/gold variant, cell 36
Primary Logo
University primary logo, horizontal lockup, white/gold on green variant, cell 37
Primary Logo
University primary logo, horizontal lockup, black variant, cell 38
Primary Logo
University primary logo, horizontal lockup, white/gold on black variant, cell 39
Primary Logo
SoFlo bull head, black variant, cell 20
Secondary Logo
SoFlo bull head, green on black variant, cell 21
Secondary Logo
SoFlo bull head, black on green variant, cell 22
Secondary Logo
SoFlo bull head, green variant, cell 23
Secondary Logo
State Icon Mark, green with white outline variant, cell 40
Secondary Logo
State Icon Mark, green and gold split variant, cell 41
Secondary Logo
State Icon Mark, green outline variant, cell 42
Secondary Logo
State Icon Mark, green with gold outline on black variant, cell 43
Secondary Logo
Horns Up Mark, full color variant, cell 48
Secondary Logo
Rocky Golf Mark, full color variant, cell 49
Secondary Logo
Stars & Stripes Mark, bull head with flag pattern variant, cell 50
Secondary Logo
University Seal, full color variant, cell 51
Secondary Logo
University Seal, green variant, cell 52
Secondary Logo
University Seal, black variant, cell 53
Secondary Logo
USF Athletics Font, specimen variant, cell 54
Secondary Logo
SOUTH FLORIDA wordmark, green/gold on white variant, cell 5
Wordmark
SOUTH FLORIDA wordmark, white/gold on gold variant, cell 6
Wordmark
SOUTH FLORIDA wordmark, white/gold on green variant, cell 7
Wordmark
SOUTH FLORIDA wordmark, slime/gold on green variant, cell 8
Wordmark
SOUTH FLORIDA wordmark, white/gold on black variant, cell 9
Wordmark
Bulls script, green/gold on white variant, cell 14
Wordmark
Bulls script, white/gold on green variant, cell 15
Wordmark
Bulls script, white/gold on green variant, cell 16
Wordmark
Bulls script, green/gold on gold variant, cell 17
Wordmark
Bulls script, black/slime on slime variant, cell 18
Wordmark
Bulls script, slime/gold on black variant, cell 19
Wordmark
Tampa Bay Script Mark, green with gold outline variant, cell 44
Wordmark
Tampa Bay Script Mark, gold with green outline variant, cell 45
Wordmark
Tampa Bay Script Mark, white on black variant, cell 46
Wordmark
Tampa Bay Script Mark, neon green on black variant, cell 47
Wordmark
Athletics logo, green variant, cell 24
Sport Logo
Athletics logo, white on green variant, cell 25
Sport Logo
Athletics logo, white on green variant, cell 26
Sport Logo
Athletics logo, green on black variant, cell 27
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

South Florida and Tampa Bay Verbiage Restriction

The terms "South Florida" and "Tampa Bay" may only be used in combination with, and in close proximity to, a USF Athletic mark.

hard rule

University Seal Product Restriction

University seal permitted on products for resale (no stationery, business cards, or disposable items).

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Seal Not Allowed on Consumables

University licenses consumables (seal not allowed).

hard rule

Seal Not Allowed on Health and Beauty Products

University licenses health and beauty products (seal not allowed).

hard rule

Permitted Numbers on Products for Resale

University permits numbers on products for resale (only numbers allowed are 1, 56, and the current year [i.e., 17 for 2017]).

hard rule

Mascot Caricatures Not Permitted

Mascot caricatures not permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Use of USF Logo as Substitute for Number, Punctuation, or Letter

No use of any USF logo as a substitute for a number, punctuation or a letter of the alphabet.