Back to Directory

University Of South Carolina Beaufort Brand Guidelines

Location
Bluffton, SC
Established
1959
Mascot
Finnegan
Code
SBE_NCAA
League
NCAA
Licensing Agency
CLC
University of South Carolina Beaufort

Official Brand Colors

Official Color Palette

Logos & Marks

USCB Sand Sharks primary logo, full color variant, cell 1
Primary LogoLast Updated : 5/21/2026
USCB Sand Sharks primary logo, navy variant, cell 2
Primary LogoLast Updated : 5/21/2026
USCB Sand Sharks secondary logo, full color variant, cell 3
Secondary LogoLast Updated : 5/21/2026
USCB Sand Sharks secondary logo, navy variant, cell 4
Secondary LogoLast Updated : 5/21/2026
Sand Shark mascot, full color variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Sand Shark mascot, navy variant, cell 6
Secondary LogoLast Updated : 5/21/2026
USCB Sand Sharks wordmark with fin, full color variant, cell 7
Secondary LogoLast Updated : 5/21/2026
USCB Sand Sharks wordmark with fin, navy variant, cell 8
Secondary LogoLast Updated : 5/21/2026
USCB Sand Sharks wordmark with wave and fin, full color variant, cell 9
Secondary LogoLast Updated : 5/21/2026
USCB Sand Sharks wordmark with wave and fin, navy variant, cell 10
Secondary LogoLast Updated : 5/21/2026
USCB wordmark with wave and fin, full color variant, cell 11
Secondary LogoLast Updated : 5/21/2026
USCB wordmark with wave and fin, navy variant, cell 12
Secondary LogoLast Updated : 5/21/2026
wave fin mark, navy and gold variant, cell 15
Secondary LogoLast Updated : 5/21/2026
wave fin mark, navy and white variant, cell 16
Secondary LogoLast Updated : 5/21/2026
circular shark mark, full color variant, cell 17
Secondary LogoLast Updated : 5/21/2026
circular shark mark, navy and white variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Shark's Cove Bookstore logo, full color variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Shark's Cove Bookstore logo, navy and white variant, cell 20
Secondary LogoLast Updated : 5/21/2026
University of South Carolina seal, navy variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Beaufort College seal, full color variant, cell 29
Secondary LogoLast Updated : 5/21/2026
USCB logo with shark fin, color variant, cell 30
Secondary LogoLast Updated : 5/21/2026
USCB logo with shark fin and university name, color variant, cell 31
Secondary LogoLast Updated : 5/21/2026
USCB logo with shark fin and university name, reverse color variant, cell 32
Secondary LogoLast Updated : 5/21/2026
USCB logo with shark fin, reverse color variant, cell 33
Secondary LogoLast Updated : 5/21/2026
USCB logo with shark fin and university name, reverse color variant, cell 34
Secondary LogoLast Updated : 5/21/2026
USCB logo with shark fin, reverse color variant, cell 35
Secondary LogoLast Updated : 5/21/2026
USCB wordmark with shark fin, color variant, cell 36
Secondary LogoLast Updated : 5/21/2026
USCB wordmark with shark fin, reverse color variant, cell 37
Secondary LogoLast Updated : 5/21/2026
USCB wordmark with shark fin, reverse color variant, cell 38
Secondary LogoLast Updated : 5/21/2026
USCB wordmark with shark fin, color variant, cell 39
Secondary LogoLast Updated : 5/21/2026
USCB wordmark, full color variant, cell 13
WordmarkLast Updated : 5/21/2026
USCB wordmark, navy variant, cell 14
WordmarkLast Updated : 5/21/2026
brand font system, solid navy variant, cell 25
WordmarkLast Updated : 5/21/2026
brand font system, outlined variant, cell 26
WordmarkLast Updated : 5/21/2026
brand font system, double outlined variant, cell 27
WordmarkLast Updated : 5/21/2026
Sand Shark Baseball wordmark, stacked color variant, cell 46
WordmarkLast Updated : 5/21/2026
Sand Shark Baseball wordmark, stacked monochrome variant, cell 47
WordmarkLast Updated : 5/21/2026
Sand Shark Baseball wordmark, horizontal color variant, cell 48
WordmarkLast Updated : 5/21/2026
Sand Shark Baseball wordmark, horizontal monochrome variant, cell 49
WordmarkLast Updated : 5/21/2026
Sand Shark Club logo, full color variant, cell 21
Sport LogoLast Updated : 5/21/2026
Sand Shark Club logo, navy and white variant, cell 22
Sport LogoLast Updated : 5/21/2026
Sand Shark Club 13 logo, full color variant, cell 23
Sport LogoLast Updated : 5/21/2026
Sand Shark Club 13 logo, navy and white variant, cell 24
Sport LogoLast Updated : 5/21/2026
USCB Baseball logo with shark mascot, color variant, cell 40
Sport LogoLast Updated : 5/21/2026
USCB Baseball wordmark, color variant, cell 41
Sport LogoLast Updated : 5/21/2026
USCB Baseball logo with shark fin, color variant, cell 42
Sport LogoLast Updated : 5/21/2026
USCB Baseball logo with shark mascot, monochrome variant, cell 43
Sport LogoLast Updated : 5/21/2026
USCB Baseball wordmark, monochrome variant, cell 44
Sport LogoLast Updated : 5/21/2026
USCB Baseball logo with shark fin, monochrome variant, cell 45
Sport LogoLast Updated : 5/21/2026
USCB Basketball logo, primary color variant, cell 50
Sport LogoLast Updated : 5/21/2026
USCB Men's Basketball logo, primary color variant, cell 51
Sport LogoLast Updated : 5/21/2026
USCB Women's Basketball logo, primary color variant, cell 52
Sport LogoLast Updated : 5/21/2026
USCB Cross Country logo, primary color variant, cell 53
Sport LogoLast Updated : 5/21/2026
USCB Men's Cross Country logo, primary color variant, cell 54
Sport LogoLast Updated : 5/21/2026
USCB Women's Cross Country logo, primary color variant, cell 55
Sport LogoLast Updated : 5/21/2026
USCB Golf logo, primary color variant, cell 56
Sport LogoLast Updated : 5/21/2026
USCB Men's Golf logo, primary color variant, cell 57
Sport LogoLast Updated : 5/21/2026
USCB Women's Golf logo, primary color variant, cell 58
Sport LogoLast Updated : 5/21/2026
USCB Track & Field logo, primary color variant, cell 59
Sport LogoLast Updated : 5/21/2026
USCB Men's Track & Field logo, primary color variant, cell 60
Sport LogoLast Updated : 5/21/2026
USCB Women's Track & Field logo, primary color variant, cell 61
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Usage

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.