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University Of South Carolina Aiken Brand Guidelines

Location
Aiken, South Carolina
Established
1961
Mascot
Ace
Code
SCA_NCAA
League
NCAA
Licensing Agency
CLC
University of South Carolina Aiken

Official Brand Colors

Primary and Secondary Color Palette

Logos & Marks

University of South Carolina Aiken logo, stacked color variant, cell 9
Primary Logo
University of South Carolina Aiken logo, horizontal color variant, cell 10
Primary Logo
University of South Carolina Aiken logo, stacked white on red variant, cell 11
Secondary Logo
University of South Carolina Aiken logo, horizontal white on red variant, cell 12
Secondary Logo
University of South Carolina Aiken logo, stacked black variant, cell 13
Secondary Logo
University of South Carolina Aiken logo, horizontal black variant, cell 14
Secondary Logo
University of South Carolina Aiken logo, stacked white on black variant, cell 15
Secondary Logo
University of South Carolina Aiken logo, horizontal white on black variant, cell 16
Secondary Logo
University seal, black variant, cell 21
Secondary Logo
University seal, black variant, cell 22
Secondary Logo
Pacer mascot head, navy/white/red variant, cell 23
Secondary Logo
Pacer mascot head, white/red on navy variant, cell 24
Secondary Logo
USCA Pacers wordmark, color variant, cell 2
Wordmark
USCA wordmark, blue variant, cell 5
Wordmark
USCA wordmark, red variant, cell 6
Wordmark
USCA wordmark with U bolt, navy/red variant, cell 26
Wordmark
USCA wordmark, navy/white variant, cell 27
Wordmark
USCA wordmark, navy/red/white variant, cell 28
Wordmark
PACERS wordmark, navy/white variant, cell 29
Wordmark
USCA wordmark, white on navy variant, cell 30
Wordmark
USCA wordmark, red/white on navy variant, cell 31
Wordmark
PACERS wordmark, white on navy variant, cell 32
Wordmark
U lettermark with lightning bolt, color variant, cell 7
Lettermark
US lettermark, color variant, cell 17
Lettermark
US lettermark, white on red variant, cell 18
Lettermark
US lettermark, black variant, cell 19
Lettermark
US lettermark, white on black variant, cell 20
Lettermark
U lightning bolt mark, navy/red variant, cell 25
Lettermark
mascot head with wordmark, color variant, cell 1
Sport Logo
USCA Pacers wordmark with mascot head, color variant, cell 3
Sport Logo
mascot head, color variant, cell 4
Sport Logo
USCA wordmark with lightning bolt U, color variant, cell 8
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

University Of South Carolina Aiken Brand Guidelines & Licensing