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University Of South Carolina Brand Guidelines

Location
Columbia, SC
Established
1801
Mascot
Gamecocks
Code
USC_NCAA
League
NCAA
Licensing Agency
CLC
University of South Carolina

Official Brand Colors

University Color Palette

Logos & Marks

Block C with Gamecock, Garnet and Black on White variant, cell 1
Primary Logo
Block C with Gamecock, Garnet and White on Black variant, cell 2
Primary Logo
Block C with Gamecock, Black and White on White variant, cell 3
Primary Logo
Block C with Gamecock, White and Black on Black variant, cell 4
Primary Logo
University of South Carolina primary logo, full color variant, cell 18
Primary Logo
University of South Carolina primary logo, garnet variant, cell 19
Primary Logo
University of South Carolina primary logo, black variant, cell 20
Primary Logo
University of South Carolina primary logo, white on garnet variant, cell 21
Primary Logo
Gamecock, Garnet and Black on White variant, cell 8
Secondary Logo
Gamecock, Garnet and White on Garnet variant, cell 9
Secondary Logo
Helmet Mark, Garnet, Black, and White variant, cell 14
Secondary Logo
Helmet Stripes, Garnet and Black on White variant, cell 15
Secondary Logo
Helmet Stripes, Garnet and White on Black variant, cell 16
Secondary Logo
Helmet Stripes, Black and White on Garnet variant, cell 17
Secondary Logo
University of South Carolina secondary logo, full color horizontal variant, cell 22
Secondary Logo
University of South Carolina secondary logo, white on garnet horizontal variant, cell 23
Secondary Logo
University of South Carolina secondary logo, black horizontal variant, cell 24
Secondary Logo
University of South Carolina secondary logo, white on black horizontal variant, cell 25
Secondary Logo
USC 1801 spirit mark, garnet variant, cell 26
Secondary Logo
USC 1801 spirit mark, black variant, cell 27
Secondary Logo
USC 1801 spirit mark, white on black variant, cell 28
Secondary Logo
University of South Carolina emblem, full color variant, cell 29
Secondary Logo
Carolina script, Garnet with Black outline on White variant, cell 5
Wordmark
Carolina script, Black with White outline on Garnet variant, cell 6
Wordmark
Carolina script, Garnet with White outline on Black variant, cell 7
Wordmark
Interlocking SC, Garnet and Black on White variant, cell 10
Sport Logo
Interlocking SC, Garnet and White on Black variant, cell 11
Sport Logo
Interlocking SC, White and Black on Garnet variant, cell 12
Sport Logo
Interlocking SC, White and Black on White variant, cell 13
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Term 'Cocks' Logo or Word Mark Requirement

The use of the term 'Cocks' requires the use of another University of South Carolina logo or word mark on the design.

hard rule

Term 'Cocks' Standalone Prohibition

The use of the term 'Cocks' by itself is strictly prohibited.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Current Players Name, Image, or Likeness Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

advisory rule

ITC Machine Font Usage

When setting type, ITC Machine is preferred font. Set horizontal scale to 125% and letter space to compliment spirit marks.

University Of South Carolina Brand Guidelines & Licensing