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University Of South Carolina Brand Guidelines

Location

Columbia, SC

Established

1801

Mascot

Gamecocks

Code

USC_NCAA

League

NCAA

Licensing Agency

CLC

University of South Carolina

Official Brand Colors

University Color Palette

Logos & Marks

Block C with Gamecock, Garnet and Black on White variant, cell 1

Primary LogoLast Updated : 5/26/2026

Block C with Gamecock, Garnet and White on Black variant, cell 2

Primary LogoLast Updated : 5/26/2026

Block C with Gamecock, Black and White on White variant, cell 3

Primary LogoLast Updated : 5/26/2026

Block C with Gamecock, White and Black on Black variant, cell 4

Primary LogoLast Updated : 5/26/2026

Primary LogoLast Updated : 5/26/2026

Primary LogoLast Updated : 5/26/2026

Primary LogoLast Updated : 5/26/2026

Primary LogoLast Updated : 5/26/2026

Gamecock, Garnet and Black on White variant, cell 8

Secondary LogoLast Updated : 5/26/2026

Gamecock, Garnet and White on Garnet variant, cell 9

Secondary LogoLast Updated : 5/26/2026

Helmet Mark, Garnet, Black, and White variant, cell 14

Secondary LogoLast Updated : 5/26/2026

Helmet Stripes, Garnet and Black on White variant, cell 15

Secondary LogoLast Updated : 5/26/2026

Helmet Stripes, Garnet and White on Black variant, cell 16

Secondary LogoLast Updated : 5/26/2026

Helmet Stripes, Black and White on Garnet variant, cell 17

Secondary LogoLast Updated : 5/26/2026

Secondary LogoLast Updated : 5/26/2026

Secondary LogoLast Updated : 5/26/2026

Secondary LogoLast Updated : 5/26/2026

Secondary LogoLast Updated : 5/26/2026

USC 1801 spirit mark, garnet variant, cell 26

Secondary LogoLast Updated : 5/26/2026

USC 1801 spirit mark, black variant, cell 27

Secondary LogoLast Updated : 5/26/2026

USC 1801 spirit mark, white on black variant, cell 28

Secondary LogoLast Updated : 5/26/2026

University of South Carolina emblem, full color variant, cell 29

Secondary LogoLast Updated : 5/26/2026

Carolina script, Garnet with Black outline on White variant, cell 5

WordmarkLast Updated : 5/26/2026

Carolina script, Black with White outline on Garnet variant, cell 6

WordmarkLast Updated : 5/26/2026

Carolina script, Garnet with White outline on Black variant, cell 7

WordmarkLast Updated : 5/26/2026

Interlocking SC, Garnet and Black on White variant, cell 10

Sport LogoLast Updated : 5/26/2026

Interlocking SC, Garnet and White on Black variant, cell 11

Sport LogoLast Updated : 5/26/2026

Interlocking SC, White and Black on Garnet variant, cell 12

Sport LogoLast Updated : 5/26/2026

Interlocking SC, White and Black on White variant, cell 13

Sport LogoLast Updated : 5/26/2026

Approved Verbiage

Rules & Guidelines

hard rule

Term 'Cocks' Logo or Word Mark Requirement

The use of the term 'Cocks' requires the use of another University of South Carolina logo or word mark on the design.

hard rule

Term 'Cocks' Standalone Prohibition

The use of the term 'Cocks' by itself is strictly prohibited.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Current Players Name, Image, or Likeness Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

advisory rule

ITC Machine Font Usage

When setting type, ITC Machine is preferred font. Set horizontal scale to 125% and letter space to compliment spirit marks.

University Of South Carolina Brand Guidelines & Licensing