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University Of South Alabama Brand Guidelines

Location
Mobile, AL
Established
1963
Mascot
Jaguars
Code
USA_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official Color Palette

Logos & Marks

Jaguar head with South Alabama Jaguars wordmark, full color variant, cell 1
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, red and white variant, cell 2
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, blue and white variant, cell 3
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, red and white variant, cell 4
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, blue and white variant, cell 5
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, white on red variant, cell 6
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, white on blue variant, cell 7
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, full color horizontal variant, cell 13
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, red and white horizontal variant, cell 14
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, red and white horizontal variant, cell 15
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, blue and white horizontal variant, cell 16
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, blue and white horizontal variant, cell 17
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, white on red horizontal variant, cell 20
Primary Logo
Jaguar head with South Alabama Jaguars wordmark, white on blue horizontal variant, cell 23
Primary Logo
USA University of South Alabama, red/black stacked variant, cell 78
Primary Logo
USA University of South Alabama, red/blue stacked variant, cell 79
Primary Logo
USA University of South Alabama, black stacked variant, cell 80
Primary Logo
USA University of South Alabama, blue stacked variant, cell 81
Primary Logo
USA University of South Alabama, red stacked variant, cell 82
Primary Logo
USA University of South Alabama, white stacked variant, cell 83
Primary Logo
USA Health, color variant, cell 111
Primary Logo
USA Health, reverse color variant, cell 112
Primary Logo
USA Health, black variant, cell 113
Primary Logo
USA Health, blue variant, cell 114
Primary Logo
USA Health, red variant, cell 115
Primary Logo
USA Health, white variant, cell 116
Primary Logo
Jaguar head, full color variant, cell 8
Secondary Logo
Jaguar head, red and white variant, cell 9
Secondary Logo
Jaguar head, blue and white variant, cell 10
Secondary Logo
Jaguar head, red and white variant, cell 11
Secondary Logo
Jaguar head, blue and white variant, cell 12
Secondary Logo
Jaguar head, white on red variant, cell 18
Secondary Logo
Jaguar head, white on red variant, cell 19
Secondary Logo
Jaguar head, white on blue variant, cell 21
Secondary Logo
Jaguar head, white on blue variant, cell 22
Secondary Logo
Jaguar head front view, full color variant, cell 32
Secondary Logo
USA University of South Alabama, red/black horizontal variant, cell 84
Secondary Logo
USA University of South Alabama, red/blue horizontal variant, cell 85
Secondary Logo
USA University of South Alabama, black horizontal variant, cell 86
Secondary Logo
USA University of South Alabama, blue horizontal variant, cell 87
Secondary Logo
USA University of South Alabama, red horizontal variant, cell 88
Secondary Logo
USA University of South Alabama, white horizontal variant, cell 89
Secondary Logo
USA University of South Alabama, red/black horizontal lockup variant, cell 90
Secondary Logo
USA University of South Alabama, red/blue horizontal lockup variant, cell 91
Secondary Logo
USA University of South Alabama, black horizontal lockup variant, cell 92
Secondary Logo
USA University of South Alabama, blue horizontal lockup variant, cell 93
Secondary Logo
USA University of South Alabama, red horizontal lockup variant, cell 94
Secondary Logo
USA University of South Alabama, white horizontal lockup variant, cell 95
Secondary Logo
University of South Alabama Seal, color variant, cell 100
Secondary Logo
University of South Alabama Seal, color on dark variant, cell 101
Secondary Logo
University of South Alabama Seal, black variant, cell 102
Secondary Logo
University of South Alabama Seal, white variant, cell 103
Secondary Logo
USA Health Children's & Women's Hospital, color variant, cell 117
Secondary Logo
USA Health Children's & Women's Hospital, reverse color variant, cell 118
Secondary Logo
USA Health Children's & Women's Hospital, black variant, cell 119
Secondary Logo
USA Health Children's & Women's Hospital, blue variant, cell 120
Secondary Logo
USA Health Children's & Women's Hospital, red variant, cell 121
Secondary Logo
USA Health Children's & Women's Hospital, white variant, cell 122
Secondary Logo
USA Health University Hospital, color variant, cell 123
Secondary Logo
USA Health University Hospital, reverse color variant, cell 124
Secondary Logo
USA Health University Hospital, black variant, cell 125
Secondary Logo
USA Health University Hospital, blue variant, cell 126
Secondary Logo
USA Health University Hospital, red variant, cell 127
Secondary Logo
USA Health University Hospital, white variant, cell 128
Secondary Logo
South Alabama Jaguars wordmark, red/blue variant, cell 33
Wordmark
South Alabama Jaguars wordmark, red variant, cell 34
Wordmark
South Alabama Jaguars wordmark, blue variant, cell 35
Wordmark
South Alabama wordmark, red/blue variant, cell 36
Wordmark
South Alabama wordmark, red variant, cell 37
Wordmark
South Alabama wordmark, blue variant, cell 38
Wordmark
Jaguars wordmark, red variant, cell 39
Wordmark
Jaguars wordmark, blue variant, cell 40
Wordmark
Jaguar wordmark, red variant, cell 41
Wordmark
Jaguar wordmark, blue variant, cell 42
Wordmark
Jags wordmark, red variant, cell 43
Wordmark
Jags wordmark, blue variant, cell 44
Wordmark
Jag wordmark, red variant, cell 45
Wordmark
Jag wordmark, blue variant, cell 46
Wordmark
South wordmark, red variant, cell 47
Wordmark
South wordmark, blue variant, cell 48
Wordmark
South wordmark, red/blue outline variant, cell 49
Wordmark
South wordmark, blue/red outline variant, cell 50
Wordmark
SouthPaw wordmark, red variant, cell 51
Wordmark
SouthPaw wordmark, blue variant, cell 52
Wordmark
South Alabama Jaguars wordmark, white/red outline variant, cell 53
Wordmark
Jaguars wordmark, blue/red outline variant, cell 54
Wordmark
Jaguar wordmark, blue/white outline variant, cell 55
Wordmark
Jaguar wordmark, white/red outline variant, cell 56
Wordmark
Jaguar wordmark, white/blue outline variant, cell 57
Wordmark
Jaguars wordmark, blue/white outline variant, cell 58
Wordmark
Jaguars wordmark, white/red outline variant, cell 59
Wordmark
Jaguars wordmark, white/blue outline variant, cell 60
Wordmark
Jags wordmark, white/red outline variant, cell 61
Wordmark
Jags wordmark, blue/white outline variant, cell 62
Wordmark
Jags wordmark, white/blue outline variant, cell 63
Wordmark
Jag wordmark, blue/white outline variant, cell 64
Wordmark
Jag wordmark, white/red outline variant, cell 65
Wordmark
Jag wordmark, white/blue outline variant, cell 66
Wordmark
South wordmark, blue/white outline variant, cell 67
Wordmark
South wordmark, white/blue outline variant, cell 68
Wordmark
South Alabama Jaguars wordmark, white/blue outline variant, cell 69
Wordmark
South Alabama wordmark, white variant, cell 70
Wordmark
Jaguars wordmark, white variant, cell 71
Wordmark
Jags wordmark, white variant, cell 72
Wordmark
Jag wordmark, white variant, cell 73
Wordmark
South wordmark, white variant, cell 74
Wordmark
South wordmark, red/white outline variant, cell 75
Wordmark
South wordmark, white/red outline variant, cell 76
Wordmark
SouthPaw wordmark, white variant, cell 77
Wordmark
SOUTH, blue variant, cell 104
Wordmark
SOUTH, red variant, cell 105
Wordmark
WE ARE SOUTH, blue stacked variant, cell 106
Wordmark
WE ARE SOUTH, red stacked variant, cell 107
Wordmark
WE ARE SOUTH, white stacked variant, cell 108
Wordmark
WE ARE SOUTH, blue horizontal variant, cell 109
Wordmark
WE ARE SOUTH, white horizontal variant, cell 110
Wordmark
SA monogram, red variant, cell 24
Lettermark
SA monogram, blue variant, cell 25
Lettermark
SA monogram, blue on red variant, cell 26
Lettermark
SA monogram, white on red variant, cell 27
Lettermark
SA monogram, white on red variant, cell 28
Lettermark
SA monogram, red on blue variant, cell 29
Lettermark
SA monogram, white on blue variant, cell 30
Lettermark
SA monogram, white on blue variant, cell 31
Lettermark
USA, black variant, cell 96
Lettermark
USA, blue variant, cell 97
Lettermark
USA, red variant, cell 98
Lettermark
USA, white variant, cell 99
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Mark Alteration Restriction

Marks cannot be changed or altered in any way.

hard rule

Jaguar Head Orientation

Jaguar head must always face to the right.

conditional rule

University Seal Product Use

University seal permitted on products for resale (reviewed on a case-by-case basis).

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Consumables Licensing

University licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permission

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

Current Player NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.