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University Of South Alabama Brand Guidelines

Location
Mobile, AL
Established
1963
Mascot
Jaguars
Code
USA_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official Color Palette

Logos & Marks

Jaguar head with South Alabama Jaguars wordmark, full color variant, cell 1
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, red and white variant, cell 2
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, blue and white variant, cell 3
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, red and white variant, cell 4
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, blue and white variant, cell 5
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, white on red variant, cell 6
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, white on blue variant, cell 7
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, full color horizontal variant, cell 13
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, red and white horizontal variant, cell 14
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, red and white horizontal variant, cell 15
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, blue and white horizontal variant, cell 16
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, blue and white horizontal variant, cell 17
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, white on red horizontal variant, cell 20
Primary LogoLast Updated : 6/26/2026
Jaguar head with South Alabama Jaguars wordmark, white on blue horizontal variant, cell 23
Primary LogoLast Updated : 6/26/2026
USA University of South Alabama, red/black stacked variant, cell 78
Primary LogoLast Updated : 6/26/2026
USA University of South Alabama, red/blue stacked variant, cell 79
Primary LogoLast Updated : 6/26/2026
USA University of South Alabama, black stacked variant, cell 80
Primary LogoLast Updated : 6/26/2026
USA University of South Alabama, blue stacked variant, cell 81
Primary LogoLast Updated : 6/26/2026
USA University of South Alabama, red stacked variant, cell 82
Primary LogoLast Updated : 6/26/2026
USA University of South Alabama, white stacked variant, cell 83
Primary LogoLast Updated : 6/26/2026
USA Health, color variant, cell 111
Primary LogoLast Updated : 6/26/2026
USA Health, reverse color variant, cell 112
Primary LogoLast Updated : 6/26/2026
USA Health, black variant, cell 113
Primary LogoLast Updated : 6/26/2026
USA Health, blue variant, cell 114
Primary LogoLast Updated : 6/26/2026
USA Health, red variant, cell 115
Primary LogoLast Updated : 6/26/2026
USA Health, white variant, cell 116
Primary LogoLast Updated : 6/26/2026
Jaguar head, full color variant, cell 8
Secondary LogoLast Updated : 6/26/2026
Jaguar head, red and white variant, cell 9
Secondary LogoLast Updated : 6/26/2026
Jaguar head, blue and white variant, cell 10
Secondary LogoLast Updated : 6/26/2026
Jaguar head, red and white variant, cell 11
Secondary LogoLast Updated : 6/26/2026
Jaguar head, blue and white variant, cell 12
Secondary LogoLast Updated : 6/26/2026
Jaguar head, white on red variant, cell 18
Secondary LogoLast Updated : 6/26/2026
Jaguar head, white on red variant, cell 19
Secondary LogoLast Updated : 6/26/2026
Jaguar head, white on blue variant, cell 21
Secondary LogoLast Updated : 6/26/2026
Jaguar head, white on blue variant, cell 22
Secondary LogoLast Updated : 6/26/2026
Jaguar head front view, full color variant, cell 32
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, red/black horizontal variant, cell 84
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, red/blue horizontal variant, cell 85
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, black horizontal variant, cell 86
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, blue horizontal variant, cell 87
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, red horizontal variant, cell 88
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, white horizontal variant, cell 89
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, red/black horizontal lockup variant, cell 90
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, red/blue horizontal lockup variant, cell 91
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, black horizontal lockup variant, cell 92
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, blue horizontal lockup variant, cell 93
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, red horizontal lockup variant, cell 94
Secondary LogoLast Updated : 6/26/2026
USA University of South Alabama, white horizontal lockup variant, cell 95
Secondary LogoLast Updated : 6/26/2026
University of South Alabama Seal, color variant, cell 100
Secondary LogoLast Updated : 6/26/2026
University of South Alabama Seal, color on dark variant, cell 101
Secondary LogoLast Updated : 6/26/2026
University of South Alabama Seal, black variant, cell 102
Secondary LogoLast Updated : 6/26/2026
University of South Alabama Seal, white variant, cell 103
Secondary LogoLast Updated : 6/26/2026
USA Health Children's & Women's Hospital, color variant, cell 117
Secondary LogoLast Updated : 6/26/2026
USA Health Children's & Women's Hospital, reverse color variant, cell 118
Secondary LogoLast Updated : 6/26/2026
USA Health Children's & Women's Hospital, black variant, cell 119
Secondary LogoLast Updated : 6/26/2026
USA Health Children's & Women's Hospital, blue variant, cell 120
Secondary LogoLast Updated : 6/26/2026
USA Health Children's & Women's Hospital, red variant, cell 121
Secondary LogoLast Updated : 6/26/2026
USA Health Children's & Women's Hospital, white variant, cell 122
Secondary LogoLast Updated : 6/26/2026
USA Health University Hospital, color variant, cell 123
Secondary LogoLast Updated : 6/26/2026
USA Health University Hospital, reverse color variant, cell 124
Secondary LogoLast Updated : 6/26/2026
USA Health University Hospital, black variant, cell 125
Secondary LogoLast Updated : 6/26/2026
USA Health University Hospital, blue variant, cell 126
Secondary LogoLast Updated : 6/26/2026
USA Health University Hospital, red variant, cell 127
Secondary LogoLast Updated : 6/26/2026
USA Health University Hospital, white variant, cell 128
Secondary LogoLast Updated : 6/26/2026
South Alabama Jaguars wordmark, red/blue variant, cell 33
WordmarkLast Updated : 6/26/2026
South Alabama Jaguars wordmark, red variant, cell 34
WordmarkLast Updated : 6/26/2026
South Alabama Jaguars wordmark, blue variant, cell 35
WordmarkLast Updated : 6/26/2026
South Alabama wordmark, red/blue variant, cell 36
WordmarkLast Updated : 6/26/2026
South Alabama wordmark, red variant, cell 37
WordmarkLast Updated : 6/26/2026
South Alabama wordmark, blue variant, cell 38
WordmarkLast Updated : 6/26/2026
Jaguars wordmark, red variant, cell 39
WordmarkLast Updated : 6/26/2026
Jaguars wordmark, blue variant, cell 40
WordmarkLast Updated : 6/26/2026
Jaguar wordmark, red variant, cell 41
WordmarkLast Updated : 6/26/2026
Jaguar wordmark, blue variant, cell 42
WordmarkLast Updated : 6/26/2026
Jags wordmark, red variant, cell 43
WordmarkLast Updated : 6/26/2026
Jags wordmark, blue variant, cell 44
WordmarkLast Updated : 6/26/2026
Jag wordmark, red variant, cell 45
WordmarkLast Updated : 6/26/2026
Jag wordmark, blue variant, cell 46
WordmarkLast Updated : 6/26/2026
South wordmark, red variant, cell 47
WordmarkLast Updated : 6/26/2026
South wordmark, blue variant, cell 48
WordmarkLast Updated : 6/26/2026
South wordmark, red/blue outline variant, cell 49
WordmarkLast Updated : 6/26/2026
South wordmark, blue/red outline variant, cell 50
WordmarkLast Updated : 6/26/2026
SouthPaw wordmark, red variant, cell 51
WordmarkLast Updated : 6/26/2026
SouthPaw wordmark, blue variant, cell 52
WordmarkLast Updated : 6/26/2026
South Alabama Jaguars wordmark, white/red outline variant, cell 53
WordmarkLast Updated : 6/26/2026
Jaguars wordmark, blue/red outline variant, cell 54
WordmarkLast Updated : 6/26/2026
Jaguar wordmark, blue/white outline variant, cell 55
WordmarkLast Updated : 6/26/2026
Jaguar wordmark, white/red outline variant, cell 56
WordmarkLast Updated : 6/26/2026
Jaguar wordmark, white/blue outline variant, cell 57
WordmarkLast Updated : 6/26/2026
Jaguars wordmark, blue/white outline variant, cell 58
WordmarkLast Updated : 6/26/2026
Jaguars wordmark, white/red outline variant, cell 59
WordmarkLast Updated : 6/26/2026
Jaguars wordmark, white/blue outline variant, cell 60
WordmarkLast Updated : 6/26/2026
Jags wordmark, white/red outline variant, cell 61
WordmarkLast Updated : 6/26/2026
Jags wordmark, blue/white outline variant, cell 62
WordmarkLast Updated : 6/26/2026
Jags wordmark, white/blue outline variant, cell 63
WordmarkLast Updated : 6/26/2026
Jag wordmark, blue/white outline variant, cell 64
WordmarkLast Updated : 6/26/2026
Jag wordmark, white/red outline variant, cell 65
WordmarkLast Updated : 6/26/2026
Jag wordmark, white/blue outline variant, cell 66
WordmarkLast Updated : 6/26/2026
South wordmark, blue/white outline variant, cell 67
WordmarkLast Updated : 6/26/2026
South wordmark, white/blue outline variant, cell 68
WordmarkLast Updated : 6/26/2026
South Alabama Jaguars wordmark, white/blue outline variant, cell 69
WordmarkLast Updated : 6/26/2026
South Alabama wordmark, white variant, cell 70
WordmarkLast Updated : 6/26/2026
Jaguars wordmark, white variant, cell 71
WordmarkLast Updated : 6/26/2026
Jags wordmark, white variant, cell 72
WordmarkLast Updated : 6/26/2026
Jag wordmark, white variant, cell 73
WordmarkLast Updated : 6/26/2026
South wordmark, white variant, cell 74
WordmarkLast Updated : 6/26/2026
South wordmark, red/white outline variant, cell 75
WordmarkLast Updated : 6/26/2026
South wordmark, white/red outline variant, cell 76
WordmarkLast Updated : 6/26/2026
SouthPaw wordmark, white variant, cell 77
WordmarkLast Updated : 6/26/2026
SOUTH, blue variant, cell 104
WordmarkLast Updated : 6/26/2026
SOUTH, red variant, cell 105
WordmarkLast Updated : 6/26/2026
WE ARE SOUTH, blue stacked variant, cell 106
WordmarkLast Updated : 6/26/2026
WE ARE SOUTH, red stacked variant, cell 107
WordmarkLast Updated : 6/26/2026
WE ARE SOUTH, white stacked variant, cell 108
WordmarkLast Updated : 6/26/2026
WE ARE SOUTH, blue horizontal variant, cell 109
WordmarkLast Updated : 6/26/2026
WE ARE SOUTH, white horizontal variant, cell 110
WordmarkLast Updated : 6/26/2026
SA monogram, red variant, cell 24
LettermarkLast Updated : 6/26/2026
SA monogram, blue variant, cell 25
LettermarkLast Updated : 6/26/2026
SA monogram, blue on red variant, cell 26
LettermarkLast Updated : 6/26/2026
SA monogram, white on red variant, cell 27
LettermarkLast Updated : 6/26/2026
SA monogram, white on red variant, cell 28
LettermarkLast Updated : 6/26/2026
SA monogram, red on blue variant, cell 29
LettermarkLast Updated : 6/26/2026
SA monogram, white on blue variant, cell 30
LettermarkLast Updated : 6/26/2026
SA monogram, white on blue variant, cell 31
LettermarkLast Updated : 6/26/2026
USA, black variant, cell 96
LettermarkLast Updated : 6/26/2026
USA, blue variant, cell 97
LettermarkLast Updated : 6/26/2026
USA, red variant, cell 98
LettermarkLast Updated : 6/26/2026
USA, white variant, cell 99
LettermarkLast Updated : 6/26/2026

Approved Verbiage

Rules & Guidelines

hard rule

Mark Alteration Restriction

Marks cannot be changed or altered in any way.

hard rule

Jaguar Head Orientation

Jaguar head must always face to the right.

conditional rule

University Seal Product Use

University seal permitted on products for resale (reviewed on a case-by-case basis).

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Consumables Licensing

University licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permission

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

Current Player NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 6, 2026
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