University Of San Diego Brand Guidelines

Location
San Diego, CA
Established
1949
Mascot
Toreros
Code
SAD_NCAA
League
NCAA
Licensing Agency
CLC
University of San Diego

Official Brand Colors

Official University Color Palette

Logos & Marks

SD primary logo, blue variant, cell 6
Primary LogoLast Updated : 5/22/2026
SD primary logo, white on blue variant, cell 7
Primary LogoLast Updated : 5/22/2026
SD primary logo, blue/light blue variant, cell 8
Primary LogoLast Updated : 5/22/2026
SD primary logo, blue/white variant, cell 9
Primary LogoLast Updated : 5/22/2026
SD primary logo, white on blue variant, cell 10
Primary LogoLast Updated : 5/22/2026
Torero mascot logo with text, blue variant, cell 25
Secondary LogoLast Updated : 5/22/2026
Torero mascot logo with text, white on blue variant, cell 26
Secondary LogoLast Updated : 5/22/2026
Torero mascot logo, blue variant, cell 27
Secondary LogoLast Updated : 5/22/2026
Torero mascot logo, white on blue variant, cell 28
Secondary LogoLast Updated : 5/22/2026
USD master logo, blue variant, cell 29
Secondary LogoLast Updated : 5/22/2026
USD master logo, white on blue variant, cell 30
Secondary LogoLast Updated : 5/22/2026
USD master logo, light blue variant, cell 31
Secondary LogoLast Updated : 5/22/2026
USD master logo, white on blue variant, cell 32
Secondary LogoLast Updated : 5/22/2026
USD horizontal logo, blue variant, cell 33
Secondary LogoLast Updated : 5/22/2026
USD horizontal logo, white on blue variant, cell 34
Secondary LogoLast Updated : 5/22/2026
USD horizontal logo, light blue variant, cell 35
Secondary LogoLast Updated : 5/22/2026
USD horizontal logo, white on blue variant, cell 36
Secondary LogoLast Updated : 5/22/2026
USD College of Arts and Sciences logo, blue variant, cell 37
Secondary LogoLast Updated : 5/22/2026
USD College of Arts and Sciences logo, white on blue variant, cell 38
Secondary LogoLast Updated : 5/22/2026
USD College of Arts and Sciences logo, light blue variant, cell 39
Secondary LogoLast Updated : 5/22/2026
USD College of Arts and Sciences logo, blue variant, cell 40
Secondary LogoLast Updated : 5/22/2026
USD College of Arts and Sciences logo, white on blue variant, cell 41
Secondary LogoLast Updated : 5/22/2026
USD College of Arts and Sciences logo, light blue variant, cell 42
Secondary LogoLast Updated : 5/22/2026
Kroc School of Peace Studies, blue variant, cell 43
Secondary LogoLast Updated : 5/22/2026
Professional and Continuing Education, blue variant, cell 44
Secondary LogoLast Updated : 5/22/2026
School of Law, blue variant, cell 45
Secondary LogoLast Updated : 5/22/2026
Shiley-Marcos School of Engineering, blue variant, cell 46
Secondary LogoLast Updated : 5/22/2026
Hahn School of Nursing and Health Science, blue variant, cell 47
Secondary LogoLast Updated : 5/22/2026
School of Leadership and Education Sciences, blue variant, cell 48
Secondary LogoLast Updated : 5/22/2026
Knauss School of Business, blue variant, cell 49
Secondary LogoLast Updated : 5/22/2026
Knauss School of Business, blue variant, cell 50
Secondary LogoLast Updated : 5/22/2026
Knauss School of Business, blue variant, cell 51
Secondary LogoLast Updated : 5/22/2026
Knauss School of Business, black variant, cell 52
Secondary LogoLast Updated : 5/22/2026
Knauss School of Business, white on navy variant, cell 53
Secondary LogoLast Updated : 5/22/2026
Knauss School of Business, white on navy variant, cell 54
Secondary LogoLast Updated : 5/22/2026
Medallion, white on navy variant, cell 55
Secondary LogoLast Updated : 5/22/2026
Medallion, white on navy variant, cell 56
Secondary LogoLast Updated : 5/22/2026
Medallion, blue on white variant, cell 57
Secondary LogoLast Updated : 5/22/2026
Medallion, blue on white variant, cell 58
Secondary LogoLast Updated : 5/22/2026
Medallion, two-color on navy variant, cell 59
Secondary LogoLast Updated : 5/22/2026
Medallion, two-color on white variant, cell 60
Secondary LogoLast Updated : 5/22/2026
Toreros wordmark with USD, blue variant, cell 11
WordmarkLast Updated : 5/22/2026
Toreros wordmark with USD, white on blue variant, cell 12
WordmarkLast Updated : 5/22/2026
Toreros wordmark with USD, blue/light blue variant, cell 13
WordmarkLast Updated : 5/22/2026
Toreros wordmark with USD, white on blue variant, cell 14
WordmarkLast Updated : 5/22/2026
Toreros wordmark, blue variant, cell 15
WordmarkLast Updated : 5/22/2026
Toreros wordmark, white on blue variant, cell 16
WordmarkLast Updated : 5/22/2026
Toreros wordmark, blue/light blue variant, cell 17
WordmarkLast Updated : 5/22/2026
Toreros wordmark, white on blue variant, cell 18
WordmarkLast Updated : 5/22/2026
University of San Diego wordmark, blue variant, cell 23
WordmarkLast Updated : 5/22/2026
University of San Diego wordmark, white on blue variant, cell 24
WordmarkLast Updated : 5/22/2026
SD lettermark, blue outline variant, cell 1
LettermarkLast Updated : 5/22/2026
SD lettermark, white on blue variant, cell 2
LettermarkLast Updated : 5/22/2026
SD lettermark, blue/light blue variant, cell 3
LettermarkLast Updated : 5/22/2026
SD lettermark, blue/white variant, cell 4
LettermarkLast Updated : 5/22/2026
SD lettermark, white on blue variant, cell 5
LettermarkLast Updated : 5/22/2026
USD lettermark, blue variant, cell 19
LettermarkLast Updated : 5/22/2026
USD lettermark, white on blue variant, cell 20
LettermarkLast Updated : 5/22/2026
USD lettermark, blue/light blue variant, cell 21
LettermarkLast Updated : 5/22/2026
USD lettermark, white on blue variant, cell 22
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

SD Marks Second Hit Requirement

When using SD marks, the text 'University of San Diego' must be used as a second hit somewhere on the product.

hard rule

Spirit Marks Second Hit Requirement

When using Spirit Marks (27-28) the text 'University of San Diego' must be used as a second hit somewhere on the product.

conditional rule

Seal and Monogram Permission Requirement

University of San Diego seal and monogram are only available for limited uses. Permission must be requested in advance from the USD Licensing Director.

hard rule

Monogram On-Campus Use Cases

Use of the Monogram for on-campus application only: signage, employee uniforms, pre-approved merchandise, certain sanctioned campus-wide initiatives.

hard rule

Prohibition on Alcohol, Drugs, Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.