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Brand Guidelines

University of Rochester

Location
Rochester, NY
Established
1850
Mascot
Rocky
Code
ROC_NCAA
League
NCAA
Licensing Agency
CLC
University of Rochester

Official Color Palette

Official School Colors

Guideline Assets

University of Rochester logo, horizontal navy variant, cell 1
Primary Logo
University of Rochester logo, horizontal white variant, cell 2
Primary Logo
University of Rochester logo, stacked navy variant, cell 3
Primary Logo
University of Rochester logo, stacked white variant, cell 4
Primary Logo
University of Rochester shield, white and yellow on navy variant, cell 9
Primary Logo
University of Rochester shield, navy on white variant, cell 10
Primary Logo
University of Rochester shield, yellow on navy variant, cell 11
Primary Logo
URochester logo, horizontal navy variant, cell 5
Secondary Logo
URochester logo, horizontal white variant, cell 6
Secondary Logo
URochester logo, stacked navy variant, cell 7
Secondary Logo
URochester logo, stacked white variant, cell 8
Secondary Logo
University of Rochester shield, white outline on navy variant, cell 12
Secondary Logo
University of Rochester shield, white on navy variant, cell 13
Secondary Logo
University of Rochester lockup, blue text, yellow R on white variant, cell 21
Secondary Logo
University of Rochester lockup, white text, yellow R on blue variant, cell 22
Secondary Logo
University of Rochester lockup, blue text, blue R on white variant, cell 23
Secondary Logo
University of Rochester lockup, yellow text, yellow R on blue variant, cell 24
Secondary Logo
University of Rochester lockup, blue text, white R on white variant, cell 25
Secondary Logo
Rocky mascot, full body on blue variant, cell 26
Secondary Logo
Rocky head, yellow/blue on white variant, cell 27
Secondary Logo
Rocky head, yellow/blue on white variant, cell 28
Secondary Logo
Rocky head, yellow/blue on white variant, cell 29
Secondary Logo
Rocky head, yellow/blue on white variant, cell 30
Secondary Logo
Rocky head, winking, yellow/blue on white variant, cell 31
Secondary Logo
Rocky head, yellow/blue on blue variant, cell 32
Secondary Logo
Rocky head, yellow/blue on blue variant, cell 33
Secondary Logo
Rocky head, yellow/blue on blue variant, cell 34
Secondary Logo
Rocky head, yellow/blue on blue variant, cell 35
Secondary Logo
Rocky head, winking, yellow/blue on blue variant, cell 36
Secondary Logo
University of Rochester School of Arts & Sciences, horizontal color variant, cell 37
Secondary Logo
University of Rochester School of Arts & Sciences, horizontal reverse variant, cell 38
Secondary Logo
University of Rochester School of Arts & Sciences, stacked color variant, cell 39
Secondary Logo
University of Rochester School of Arts & Sciences, stacked reverse variant, cell 40
Secondary Logo
URochester School of Arts & Sciences, horizontal color variant, cell 41
Secondary Logo
URochester School of Arts & Sciences, horizontal reverse variant, cell 42
Secondary Logo
URochester School of Arts & Sciences, stacked color variant, cell 43
Secondary Logo
URochester School of Arts & Sciences, stacked reverse variant, cell 44
Secondary Logo
University of Rochester Hajim School of Engineering & Applied Sciences, horizontal color variant, cell 45
Secondary Logo
University of Rochester Hajim School of Engineering & Applied Sciences, horizontal reverse variant, cell 46
Secondary Logo
University of Rochester Hajim School of Engineering & Applied Sciences, stacked color variant, cell 47
Secondary Logo
University of Rochester Hajim School of Engineering & Applied Sciences, stacked reverse variant, cell 48
Secondary Logo
URochester Hajim School of Engineering & Applied Sciences, horizontal color variant, cell 49
Secondary Logo
URochester Hajim School of Engineering & Applied Sciences, horizontal reverse variant, cell 50
Secondary Logo
URochester Hajim School of Engineering & Applied Sciences, stacked color variant, cell 51
Secondary Logo
URochester Hajim School of Engineering & Applied Sciences, stacked reverse variant, cell 52
Secondary Logo
University of Rochester Eastman School of Music, horizontal color variant, cell 53
Secondary Logo
University of Rochester Eastman School of Music, horizontal reverse variant, cell 54
Secondary Logo
University of Rochester Eastman School of Music, stacked color variant, cell 55
Secondary Logo
University of Rochester Eastman School of Music, stacked reverse variant, cell 56
Secondary Logo
URochester Eastman School of Music, horizontal color variant, cell 57
Secondary Logo
URochester Eastman School of Music, horizontal reverse variant, cell 58
Secondary Logo
URochester Eastman School of Music, stacked color variant, cell 59
Secondary Logo
URochester Eastman School of Music, stacked reverse variant, cell 60
Secondary Logo
University of Rochester River Campus Libraries, horizontal color variant, cell 61
Secondary Logo
University of Rochester River Campus Libraries, horizontal reverse variant, cell 62
Secondary Logo
University of Rochester River Campus Libraries, stacked color variant, cell 63
Secondary Logo
University of Rochester River Campus Libraries, stacked reverse variant, cell 64
Secondary Logo
URochester River Campus Libraries, horizontal color variant, cell 65
Secondary Logo
URochester River Campus Libraries, horizontal reverse variant, cell 66
Secondary Logo
URochester River Campus Libraries, stacked color variant, cell 67
Secondary Logo
URochester River Campus Libraries, stacked reverse variant, cell 68
Secondary Logo
University of Rochester Simon Business School, horizontal color variant, cell 69
Secondary Logo
University of Rochester Simon Business School, horizontal reverse variant, cell 70
Secondary Logo
University of Rochester Simon Business School, stacked color variant, cell 71
Secondary Logo
University of Rochester Simon Business School, stacked reverse variant, cell 72
Secondary Logo
URochester Simon Business School, horizontal color variant, cell 73
Secondary Logo
URochester Simon Business School, horizontal reverse variant, cell 74
Secondary Logo
URochester Simon Business School, stacked color variant, cell 75
Secondary Logo
URochester Simon Business School, stacked reverse variant, cell 76
Secondary Logo
University of Rochester School of Medicine & Dentistry, horizontal color variant, cell 77
Secondary Logo
University of Rochester School of Medicine & Dentistry, horizontal reverse variant, cell 78
Secondary Logo
University of Rochester School of Medicine & Dentistry, stacked color variant, cell 79
Secondary Logo
University of Rochester School of Medicine & Dentistry, stacked reverse variant, cell 80
Secondary Logo
URochester School of Medicine & Dentistry, horizontal color variant, cell 81
Secondary Logo
URochester School of Medicine & Dentistry, horizontal reverse variant, cell 82
Secondary Logo
URochester School of Medicine & Dentistry, stacked color variant, cell 83
Secondary Logo
URochester School of Medicine & Dentistry, stacked reverse variant, cell 84
Secondary Logo
University of Rochester School of Nursing, horizontal color variant, cell 85
Secondary Logo
University of Rochester School of Nursing, horizontal reverse variant, cell 86
Secondary Logo
University of Rochester School of Nursing, stacked color variant, cell 87
Secondary Logo
University of Rochester School of Nursing, stacked reverse variant, cell 88
Secondary Logo
URochester School of Nursing, horizontal color variant, cell 89
Secondary Logo
URochester School of Nursing, horizontal reverse variant, cell 90
Secondary Logo
URochester School of Nursing, stacked color variant, cell 91
Secondary Logo
URochester School of Nursing, stacked reverse variant, cell 92
Secondary Logo
University of Rochester Warner School of Education & Human Development, horizontal color variant, cell 93
Secondary Logo
University of Rochester Warner School of Education & Human Development, horizontal reverse variant, cell 94
Secondary Logo
University of Rochester Warner School of Education & Human Development, stacked color variant, cell 95
Secondary Logo
University of Rochester Warner School of Education & Human Development, stacked reverse variant, cell 96
Secondary Logo
URochester Warner School of Education & Human Development, horizontal color variant, cell 97
Secondary Logo
URochester Warner School of Education & Human Development, horizontal reverse variant, cell 98
Secondary Logo
URochester Warner School of Education & Human Development, stacked color variant, cell 99
Secondary Logo
URochester Warner School of Education & Human Development, stacked reverse variant, cell 100
Secondary Logo
UR Medicine logo, horizontal, 4-color variant, cell 131
Secondary Logo
UR Medicine logo, horizontal, 4-color, reverse variant, cell 132
Secondary Logo
UR Medicine logo, horizontal, 1-color black variant, cell 133
Secondary Logo
UR Medicine logo, horizontal, 1-color white, reverse variant, cell 134
Secondary Logo
UR Medicine logo, horizontal, 2-color variant, cell 135
Secondary Logo
UR Medicine logo, horizontal, 2-color, reverse variant, cell 136
Secondary Logo
UR Medicine logo, horizontal, 1-color black, simplified variant, cell 137
Secondary Logo
UR Medicine logo, horizontal, 1-color white, simplified, reverse variant, cell 138
Secondary Logo
UR Medicine logo, vertical, 4-color variant, cell 139
Secondary Logo
UR Medicine logo, vertical, 4-color, reverse variant, cell 140
Secondary Logo
UR Medicine logo, vertical, 1-color black variant, cell 141
Secondary Logo
UR Medicine logo, vertical, 1-color white, reverse variant, cell 142
Secondary Logo
UR Medicine logo, vertical, 2-color variant, cell 143
Secondary Logo
UR Medicine logo, vertical, 2-color, reverse variant, cell 144
Secondary Logo
UR Medicine logo, vertical, 1-color black, simplified variant, cell 145
Secondary Logo
UR Medicine logo, vertical, 1-color white, simplified, reverse variant, cell 146
Secondary Logo
Medical Center logo, horizontal, 4-color variant, cell 147
Secondary Logo
Medical Center logo, horizontal, 4-color, reverse variant, cell 148
Secondary Logo
Medical Center logo, horizontal, 1-color black variant, cell 149
Secondary Logo
Medical Center logo, horizontal, 1-color white, reverse variant, cell 150
Secondary Logo
Medical Center logo, horizontal single-line, 4-color variant, cell 151
Secondary Logo
Medical Center logo, horizontal single-line, 4-color, reverse variant, cell 152
Secondary Logo
Medical Center logo, horizontal single-line, 1-color black variant, cell 153
Secondary Logo
Medical Center logo, horizontal single-line, 1-color white, reverse variant, cell 154
Secondary Logo
Medical Center logo, vertical, 4-color variant, cell 155
Secondary Logo
Medical Center logo, vertical, 4-color, reverse variant, cell 156
Secondary Logo
Medical Center logo, vertical, 1-color black variant, cell 157
Secondary Logo
Medical Center logo, vertical, 1-color white, reverse variant, cell 158
Secondary Logo
Spirit R, yellow with blue outline on white variant, cell 14
Lettermark
Spirit R, yellow with white outline on blue variant, cell 15
Lettermark
Spirit R, blue with white outline on white variant, cell 16
Lettermark
Spirit R, yellow with blue outline on blue variant, cell 17
Lettermark
Spirit R, white with blue outline on white variant, cell 18
Lettermark
Spirit R, yellow with white outline on blue variant, cell 19
Lettermark
Spirit R, yellow with white outline on blue variant, cell 20
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Shield Logo Text Requirement

If using the shield alone in the primary imprint area, you must treat University of Rochester elsewhere in text.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.