University Of Pennsylvania Brand Guidelines

The Penn wordmark shown above may not be used on its own.

All artwork included in this guide is the property of the University of Pennsylvania and may not be altered under any circumstance.

Designs should include 'Penn' somewhere on items featuring a standalone Split P when possible. The University will use discretion when approving items that may require exceptions to this guideline. The Split P a) is intended for Athletics and Recreation, as well as select 'spirit endeavors', and b) should be treated as a standalone design element and not as a letter in a word or phrase. Exceptions to this guideline are the specific Athletic Team 204 and Athletic Club 205 logos.

501_PENN Vintage P and 502_PENN Vintage Split P are reserved for vintage treatments only.