University Of Northern Iowa Brand Guidelines

Location
Cedar Falls, IA
Established
1876
Mascot
N/A
Code
UNI_NCAA_AFF
League
NCAA
Licensing Agency
Affinity

Official Brand Colors

Primary Color Palette

Logos & Marks

UNI panther head logo, purple and gold outline variant, cell 1
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, purple and gold variant, cell 2
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, purple and gold variant, cell 3
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, purple and gold variant, cell 4
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, purple and gold outline variant, cell 5
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, purple and gold outline variant, cell 6
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, purple and gold variant, cell 7
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, white outline variant, cell 8
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, purple and white variant, cell 9
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, black and white variant, cell 10
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, white outline variant, cell 11
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, purple outline variant, cell 12
Primary LogoLast Updated : 6/22/2026
UNI panther head logo, purple and white variant, cell 13
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, purple/gold variant, cell 44
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, white/gold on purple variant, cell 45
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, black/black variant, cell 46
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, white/white on black variant, cell 47
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, purple/purple variant, cell 48
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, white/white on purple variant, cell 49
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, purple/gold horizontal variant, cell 50
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, white/gold on purple horizontal variant, cell 51
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, black/black horizontal variant, cell 52
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, white/white on black horizontal variant, cell 53
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, purple/purple horizontal variant, cell 54
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, white/white on purple horizontal variant, cell 55
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, purple stacked variant, cell 56
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, white on purple stacked variant, cell 57
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, black stacked variant, cell 58
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, white on black stacked variant, cell 59
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, purple stacked variant, cell 60
Primary LogoLast Updated : 6/22/2026
UNI University of Northern Iowa, white on purple stacked variant, cell 61
Primary LogoLast Updated : 6/22/2026
panther head over NORTHERN IOWA, purple/gold variant, cell 1
Secondary LogoLast Updated : 6/22/2026
panther head over NORTHERN IOWA, purple/white variant, cell 2
Secondary LogoLast Updated : 6/22/2026
panther head over NORTHERN IOWA, black/white variant, cell 3
Secondary LogoLast Updated : 6/22/2026
UNI dome with panther, purple/gold variant, cell 4
Secondary LogoLast Updated : 6/22/2026
UNI dome with panther, purple/white variant, cell 5
Secondary LogoLast Updated : 6/22/2026
UNI dome with panther, black/white variant, cell 6
Secondary LogoLast Updated : 6/22/2026
panther mascot running, purple/white variant, cell 14
Secondary LogoLast Updated : 6/22/2026
panther mascot running, black/white variant, cell 15
Secondary LogoLast Updated : 6/22/2026
panther mascot running with football, purple/white variant, cell 16
Secondary LogoLast Updated : 6/22/2026
panther mascot running with football, black/white variant, cell 17
Secondary LogoLast Updated : 6/22/2026
panther mascot over dome, purple/white variant, cell 18
Secondary LogoLast Updated : 6/22/2026
panther mascot over dome, black/white variant, cell 19
Secondary LogoLast Updated : 6/22/2026
Iowa State Teachers College seal, purple and gold variant, cell 20
Secondary LogoLast Updated : 6/22/2026
Iowa State Teachers College seal, purple outline variant, cell 21
Secondary LogoLast Updated : 6/22/2026
Iowa State Teachers College seal on shield, purple and gold variant, cell 22
Secondary LogoLast Updated : 6/22/2026
Iowa State Teachers College seal on shield, purple outline variant, cell 23
Secondary LogoLast Updated : 6/22/2026
State College of Iowa seal, purple and gold variant, cell 24
Secondary LogoLast Updated : 6/22/2026
State College of Iowa seal, purple outline variant, cell 25
Secondary LogoLast Updated : 6/22/2026
SCI panther mascot, purple and gold variant, cell 26
Secondary LogoLast Updated : 6/22/2026
SCI panther mascot, purple outline variant, cell 27
Secondary LogoLast Updated : 6/22/2026
panther head, yellow with purple outline variant, cell 14
Secondary LogoLast Updated : 6/22/2026
panther head, purple with yellow outline variant, cell 15
Secondary LogoLast Updated : 6/22/2026
panther head, yellow with purple outline variant, cell 16
Secondary LogoLast Updated : 6/22/2026
panther head, yellow with purple outline variant, cell 17
Secondary LogoLast Updated : 6/22/2026
panther head, purple with yellow outline variant, cell 18
Secondary LogoLast Updated : 6/22/2026
panther head, white with purple outline variant, cell 19
Secondary LogoLast Updated : 6/22/2026
panther head, white with purple outline variant, cell 20
Secondary LogoLast Updated : 6/22/2026
panther head, purple with black outline variant, cell 21
Secondary LogoLast Updated : 6/22/2026
panther head, white with black outline variant, cell 22
Secondary LogoLast Updated : 6/22/2026
University Seal, purple/white variant, cell 62
Secondary LogoLast Updated : 6/22/2026
University Seal, gold/purple variant, cell 63
Secondary LogoLast Updated : 6/22/2026
University Seal, black/white variant, cell 64
Secondary LogoLast Updated : 6/22/2026
mascot, full body, pointing variant, cell 65
Secondary LogoLast Updated : 6/22/2026
mascot, full body, hands on hips variant, cell 66
Secondary LogoLast Updated : 6/22/2026
mascot, full body, female variant, cell 67
Secondary LogoLast Updated : 6/22/2026
mascot, full body, running with flag, striped overalls variant, cell 68
Secondary LogoLast Updated : 6/22/2026
mascot, full body, running with flag, striped overalls, alternate flag color variant, cell 69
Secondary LogoLast Updated : 6/22/2026
uni script, purple/gold variant, cell 7
WordmarkLast Updated : 6/22/2026
uni script, purple/white variant, cell 8
WordmarkLast Updated : 6/22/2026
uni script, black/white variant, cell 9
WordmarkLast Updated : 6/22/2026
PANTHERS wordmark, purple with yellow outline variant, cell 35
WordmarkLast Updated : 6/22/2026
PANTHERS wordmark, purple variant, cell 36
WordmarkLast Updated : 6/22/2026
PANTHERS wordmark, purple with yellow outline variant, cell 37
WordmarkLast Updated : 6/22/2026
PANTHERS wordmark, black variant, cell 38
WordmarkLast Updated : 6/22/2026
PANTHERS wordmark, white outline variant, cell 39
WordmarkLast Updated : 6/22/2026
PANTHERS wordmark, purple with white outline variant, cell 40
WordmarkLast Updated : 6/22/2026
EVER LOYAL wordmark, purple variant, cell 41
WordmarkLast Updated : 6/22/2026
EVER LOYAL wordmark, white variant, cell 42
WordmarkLast Updated : 6/22/2026
EVER LOYAL wordmark, white variant, cell 43
WordmarkLast Updated : 6/22/2026
University of Northern Iowa, wordmark variant
WordmarkLast Updated : 6/22/2026
UNI, wordmark variant
WordmarkLast Updated : 6/22/2026
UNI Panthers, wordmark variant
WordmarkLast Updated : 6/22/2026
Northern Iowa, wordmark variant
WordmarkLast Updated : 6/22/2026
interlocking NI, purple variant, cell 10
LettermarkLast Updated : 6/22/2026
interlocking NI, black variant, cell 11
LettermarkLast Updated : 6/22/2026
stylized UI, purple variant, cell 12
LettermarkLast Updated : 6/22/2026
stylized UI, black variant, cell 13
LettermarkLast Updated : 6/22/2026
UNI monogram, purple with yellow outline variant, cell 23
LettermarkLast Updated : 6/22/2026
UNI monogram, yellow with purple outline variant, cell 24
LettermarkLast Updated : 6/22/2026
UNI monogram, white with purple outline variant, cell 25
LettermarkLast Updated : 6/22/2026
UNI monogram, white with yellow outline variant, cell 26
LettermarkLast Updated : 6/22/2026
UNI monogram, yellow with purple outline variant, cell 27
LettermarkLast Updated : 6/22/2026
UNI monogram, purple with yellow outline variant, cell 28
LettermarkLast Updated : 6/22/2026
UNI monogram, purple variant, cell 29
LettermarkLast Updated : 6/22/2026
UNI monogram, yellow variant, cell 30
LettermarkLast Updated : 6/22/2026
UNI monogram, purple variant, cell 31
LettermarkLast Updated : 6/22/2026
UNI monogram, black variant, cell 32
LettermarkLast Updated : 6/22/2026
UNI monogram, white outline variant, cell 33
LettermarkLast Updated : 6/22/2026
UNI monogram, white variant, cell 34
LettermarkLast Updated : 6/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Logo and Wordmark Reproduction Approval

Reproduction of any logos or wordmarks is prohibited without the approval of University of Northern Iowa and Affinity Licensing, LLC.

hard rule

Mark Alteration Restriction

These marks may not be altered in any way with the exception of proportionate scaling.

hard rule

Clear Space for Primary and Secondary Athletics Logos

The primary and secondary athletics logos require clear space at least equivalent to the distance between the lowest portion of the cat's eye to a point on the top line of the eye directly opposite.

hard rule

Clear Space for University Logos

The university logos require clear space at least equal to the height of the "I" in the "UNI" portion of the logo.

hard rule

Vertical Orientation of University Logo

If rotating the university logo in a vertical orientation, the "UNI" portion of the mark must be at the bottom (i.e. move upward when reading the text).

hard rule

Prohibited Color Schemes

The sole use of black and gold or red and gold is prohibited for any University of Northern Iowa marks. Designs that rely heavily on these color schemes may also be rejected.

hard rule

Permitted Background Colors for Marks

Marks can only be used on purple, gold, white or other neutral color background/products.

conditional rule

Limited Use of University Seal

Use of university seal permitted on a limited, case-by-case basis.

hard rule

Expiration Date Requirement for Licensed Consumables

Licensed consumables must have expiration date on packaging.

conditional rule

Cross-Licensing with Other Marks

Cross-licensing with other marks may be permitted with an additional agreement.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco-related products may be used in conjunction with university marks.

conditional rule

Alternate Placement of The Vintage Collection Art

When space, process or other limitations occur, "The Vintage Collection" portion of the art can be printed separately in an alternate location on the product or on a tag.