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University Of North Carolina Brand Guidelines

Location
Chapel Hill, NC
Established
1789
Mascot
Rameses
Code
UNC_NCAA
League
NCAA
Licensing Agency
CLC
University of North Carolina

Official Brand Colors

Official University Color Palette

Logos & Marks

NC monogram, Carolina Blue variant, cell 1
Primary LogoLast Updated : 5/22/2026
NC monogram, White on Carolina Blue variant, cell 2
Primary LogoLast Updated : 5/22/2026
NC monogram, Carolina Blue with Navy Blue outline variant, cell 3
Primary LogoLast Updated : 5/22/2026
NC monogram, Carolina Blue with White outline on Navy Blue variant, cell 4
Primary LogoLast Updated : 5/22/2026
NC monogram, Carolina Blue with Navy Blue outline on Flat Grey variant, cell 5
Primary LogoLast Updated : 5/22/2026
footprint, Carolina Blue with Navy Blue outline and Black heel variant, cell 6
Secondary LogoLast Updated : 5/22/2026
footprint, Carolina Blue with White outline and Black heel on Carolina Blue variant, cell 7
Secondary LogoLast Updated : 5/22/2026
footprint, Carolina Blue with White outline and Black heel on Navy Blue variant, cell 8
Secondary LogoLast Updated : 5/22/2026
footprint, Carolina Blue with Navy Blue outline and Black heel on Silver variant, cell 9
Secondary LogoLast Updated : 5/22/2026
footprint, Black outline variant, cell 10
Secondary LogoLast Updated : 5/22/2026
footprint, White outline on Carolina Blue variant, cell 11
Secondary LogoLast Updated : 5/22/2026
ram head, full color variant, cell 12
Secondary LogoLast Updated : 5/22/2026
ram head, full color on Carolina Blue variant, cell 13
Secondary LogoLast Updated : 5/22/2026
ram head, full color on Navy Blue variant, cell 14
Secondary LogoLast Updated : 5/22/2026
ram head, full color on Silver variant, cell 15
Secondary LogoLast Updated : 5/22/2026
ram head, black and white variant, cell 16
Secondary LogoLast Updated : 5/22/2026
ram head, white on Carolina Blue variant, cell 17
Secondary LogoLast Updated : 5/22/2026
full ram mascot, full color variant, cell 18
Secondary LogoLast Updated : 5/22/2026
full ram mascot, full color on Carolina Blue variant, cell 19
Secondary LogoLast Updated : 5/22/2026
full ram mascot, full color on Navy Blue variant, cell 20
Secondary LogoLast Updated : 5/22/2026
full ram mascot, full color on Silver variant, cell 21
Secondary LogoLast Updated : 5/22/2026
full ram mascot, black and white variant, cell 22
Secondary LogoLast Updated : 5/22/2026
full ram mascot, white on Carolina Blue variant, cell 23
Secondary LogoLast Updated : 5/22/2026
NC logo with CAROLINA wordmark, Carolina Blue on white variant, cell 24
Secondary LogoLast Updated : 5/22/2026
NC logo with CAROLINA wordmark, white on Carolina Blue variant, cell 25
Secondary LogoLast Updated : 5/22/2026
NC logo with CAROLINA wordmark, Carolina Blue on navy variant, cell 26
Secondary LogoLast Updated : 5/22/2026
NC logo with CAROLINA wordmark, Carolina Blue with navy outline on white variant, cell 27
Secondary LogoLast Updated : 5/22/2026
NC logo with CAROLINA wordmark, white with navy outline on Carolina Blue variant, cell 28
Secondary LogoLast Updated : 5/22/2026
NC logo with CAROLINA wordmark, Carolina Blue with white outline on navy variant, cell 29
Secondary LogoLast Updated : 5/22/2026
Old Well lockup, light blue variant, cell 68
Secondary LogoLast Updated : 5/22/2026
Old Well lockup, white on dark blue variant, cell 69
Secondary LogoLast Updated : 5/22/2026
Old Well icon, light blue variant, cell 70
Secondary LogoLast Updated : 5/22/2026
Old Well icon, white on dark blue variant, cell 71
Secondary LogoLast Updated : 5/22/2026
University Seal, outline variant, cell 72
Secondary LogoLast Updated : 5/22/2026
University Seal, filled variant, cell 73
Secondary LogoLast Updated : 5/22/2026
CAROLINA wordmark, Carolina Blue on white variant, cell 30
WordmarkLast Updated : 5/22/2026
CAROLINA wordmark, white on Carolina Blue variant, cell 31
WordmarkLast Updated : 5/22/2026
CAROLINA wordmark, Carolina Blue on navy variant, cell 32
WordmarkLast Updated : 5/22/2026
CAROLINA wordmark, Carolina Blue with navy outline on white variant, cell 33
WordmarkLast Updated : 5/22/2026
CAROLINA wordmark, white with navy outline on Carolina Blue variant, cell 34
WordmarkLast Updated : 5/22/2026
CAROLINA wordmark, Carolina Blue with white outline on navy variant, cell 35
WordmarkLast Updated : 5/22/2026
TAR HEELS wordmark, Carolina Blue on white variant, cell 36
WordmarkLast Updated : 5/22/2026
TAR HEELS wordmark, white on Carolina Blue variant, cell 37
WordmarkLast Updated : 5/22/2026
TAR HEELS wordmark, Carolina Blue on navy variant, cell 38
WordmarkLast Updated : 5/22/2026
TAR HEELS wordmark, Carolina Blue with navy outline on white variant, cell 39
WordmarkLast Updated : 5/22/2026
TAR HEELS wordmark, white with navy outline on Carolina Blue variant, cell 40
WordmarkLast Updated : 5/22/2026
TAR HEELS wordmark, Carolina Blue with white outline on navy variant, cell 41
WordmarkLast Updated : 5/22/2026
UNC wordmark, Carolina Blue on white variant, cell 42
WordmarkLast Updated : 5/22/2026
UNC wordmark, white on Carolina Blue variant, cell 43
WordmarkLast Updated : 5/22/2026
UNC wordmark, Carolina Blue on navy variant, cell 44
WordmarkLast Updated : 5/22/2026
UNC wordmark, Carolina Blue with navy outline on white variant, cell 45
WordmarkLast Updated : 5/22/2026
UNC wordmark, white with navy outline on Carolina Blue variant, cell 46
WordmarkLast Updated : 5/22/2026
UNC wordmark, Carolina Blue with white outline on navy variant, cell 47
WordmarkLast Updated : 5/22/2026
NORTH CAROLINA arched wordmark, Carolina Blue on white variant, cell 48
WordmarkLast Updated : 5/22/2026
NORTH CAROLINA arched wordmark, white on Carolina Blue variant, cell 49
WordmarkLast Updated : 5/22/2026
NORTH CAROLINA arched wordmark, Carolina Blue on navy variant, cell 50
WordmarkLast Updated : 5/22/2026
NORTH CAROLINA arched wordmark, navy on grey variant, cell 51
WordmarkLast Updated : 5/22/2026
NORTH CAROLINA straight wordmark, Carolina Blue on white variant, cell 52
WordmarkLast Updated : 5/22/2026
NORTH CAROLINA straight wordmark, white on Carolina Blue variant, cell 53
WordmarkLast Updated : 5/22/2026
NORTH CAROLINA straight wordmark, Carolina Blue on navy variant, cell 54
WordmarkLast Updated : 5/22/2026
NORTH CAROLINA straight wordmark, navy on grey variant, cell 55
WordmarkLast Updated : 5/22/2026
Carolina script, light blue variant, cell 56
WordmarkLast Updated : 5/22/2026
Carolina script, white on light blue variant, cell 57
WordmarkLast Updated : 5/22/2026
Carolina script, white on dark blue variant, cell 58
WordmarkLast Updated : 5/22/2026
Carolina script, light blue with dark blue outline variant, cell 59
WordmarkLast Updated : 5/22/2026
Carolina script, white with dark blue outline on light blue variant, cell 60
WordmarkLast Updated : 5/22/2026
Carolina script, light blue with white outline on dark blue variant, cell 61
WordmarkLast Updated : 5/22/2026
Tar Heels script, light blue variant, cell 62
WordmarkLast Updated : 5/22/2026
Tar Heels script, white on light blue variant, cell 63
WordmarkLast Updated : 5/22/2026
Tar Heels script, white on dark blue variant, cell 64
WordmarkLast Updated : 5/22/2026
Tar Heels script, light blue with dark blue outline variant, cell 65
WordmarkLast Updated : 5/22/2026
Tar Heels script, white with dark blue outline on light blue variant, cell 66
WordmarkLast Updated : 5/22/2026
Tar Heels script, light blue with white outline on dark blue variant, cell 67
WordmarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Overlay on Primary Interlocking NC Mark

Do not overlay design elements on top of primary interlocking NC mark.

hard rule

No Alterations or Overlaying Graphics to University Seal

No alterations or overlaying graphics to University seal permitted.

hard rule

Argyle Pattern on Uniforms Is Exclusive

The argyle pattern on uniforms is an exclusive program and not available for use by additional licensees.

hard rule

No Alcohol, Drugs, or Tobacco References with University Marks

No references to alcohol, drugs or tobacco-related products may be used in conjunction with University marks.