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University Of Missouri-kansas City Brand Guidelines

Location
Kansas City, MO
Established
1833
Mascot
Roos
Code
MKC_NCAA
League
NCAA
Licensing Agency
CLC
University of Missouri-Kansas City

Official Brand Colors

Approved University Color Palette

Logos & Marks

primary mark, full color on white variant, cell 1
Primary Logo
primary mark, full color on yellow variant, cell 2
Primary Logo
primary mark, full color on navy variant, cell 3
Primary Logo
primary mark, full color on light blue variant, cell 4
Primary Logo
primary mark, full color on black variant, cell 5
Primary Logo
primary mark, 2-color on white variant, cell 6
Primary Logo
primary mark, 2-color on yellow variant, cell 7
Primary Logo
primary mark, 2-color on navy variant, cell 8
Primary Logo
primary mark, black/white on white variant, cell 9
Primary Logo
secondary mark, full color on white variant, cell 10
Secondary Logo
secondary mark, full color on yellow variant, cell 11
Secondary Logo
secondary mark, full color on navy variant, cell 12
Secondary Logo
secondary mark, full color on light blue variant, cell 13
Secondary Logo
secondary mark, full color on black variant, cell 14
Secondary Logo
secondary mark, 2-color on white variant, cell 15
Secondary Logo
secondary mark, 2-color on yellow variant, cell 16
Secondary Logo
secondary mark, 2-color on navy variant, cell 17
Secondary Logo
secondary mark, black/white on white variant, cell 18
Secondary Logo
tertiary mark, full color on white variant, cell 19
Secondary Logo
tertiary mark, full color on yellow variant, cell 20
Secondary Logo
tertiary mark, full color on navy variant, cell 21
Secondary Logo
tertiary mark, full color on light blue variant, cell 22
Secondary Logo
tertiary mark, full color on black variant, cell 23
Secondary Logo
tertiary mark, 2-color on white variant, cell 24
Secondary Logo
tertiary mark, 2-color on yellow variant, cell 25
Secondary Logo
tertiary mark, 2-color on navy variant, cell 26
Secondary Logo
tertiary mark, black/white on white variant, cell 27
Secondary Logo
mascot mark, full color on white variant, cell 28
Secondary Logo
mascot mark, full color on yellow variant, cell 29
Secondary Logo
mascot mark, full color on navy variant, cell 30
Secondary Logo
mascot mark, full color on light blue variant, cell 31
Secondary Logo
mascot mark, full color on black variant, cell 32
Secondary Logo
mascot mark, 2-color on white variant, cell 33
Secondary Logo
mascot mark, 2-color on yellow variant, cell 34
Secondary Logo
mascot mark, 2-color on navy variant, cell 35
Secondary Logo
mascot mark, black/white on white variant, cell 36
Secondary Logo
KC Roos mark, full color on white variant, cell 37
Secondary Logo
KC Roos mark, full color on yellow variant, cell 38
Secondary Logo
KC Roos mark, full color on navy variant, cell 39
Secondary Logo
KC Roos mark, 2-color on white variant, cell 40
Secondary Logo
KC Roos mark, 2-color on yellow variant, cell 41
Secondary Logo
KC Roos mark, 2-color on navy variant, cell 42
Secondary Logo
KC Roos mark, black/white on white variant, cell 43
Secondary Logo
KC Roos mark, black/white on yellow variant, cell 44
Secondary Logo
Classic Roo mark, full color variant, cell 107
Secondary Logo
Classic Roo mark, full color (alternate) variant, cell 108
Secondary Logo
Classic Roo mark, outline variant, cell 109
Secondary Logo
Classic Roo mark, outline (alternate) variant, cell 110
Secondary Logo
Classic Roo mark, reverse on navy variant, cell 111
Secondary Logo
Classic Roo mark, reverse on navy (alternate) variant, cell 112
Secondary Logo
Classic Roo mark, full color embroidery variant, cell 113
Secondary Logo
Classic Roo mark, full color embroidery (alternate) variant, cell 114
Secondary Logo
Classic Roo mark, outline embroidery variant, cell 115
Secondary Logo
Classic Roo mark, outline embroidery (alternate) variant, cell 116
Secondary Logo
UMKC institutional mark, navy variant, cell 117
Secondary Logo
UMKC institutional mark, navy/yellow variant, cell 118
Secondary Logo
UMKC institutional mark, black variant, cell 119
Secondary Logo
UMKC institutional mark, white on navy variant, cell 120
Secondary Logo
UMKC institutional mark, white/yellow on navy variant, cell 121
Secondary Logo
UMKC institutional mark with name, navy variant, cell 122
Secondary Logo
UMKC institutional mark with name, navy/yellow variant, cell 123
Secondary Logo
UMKC institutional mark with name, black variant, cell 124
Secondary Logo
UMKC institutional mark with name, white on navy variant, cell 125
Secondary Logo
UMKC institutional mark with name, white/yellow on navy variant, cell 126
Secondary Logo
UMKC Alumni Association mark, navy variant, cell 127
Secondary Logo
UMKC Alumni Association mark, navy/yellow variant, cell 128
Secondary Logo
UMKC Alumni Association mark, black variant, cell 129
Secondary Logo
UMKC Alumni Association mark, white on navy variant, cell 130
Secondary Logo
UMKC Alumni Association mark, white/yellow on navy variant, cell 131
Secondary Logo
KC wordmark, full color on white variant, cell 53
Wordmark
KC wordmark, full color on yellow variant, cell 54
Wordmark
KC wordmark, full color on navy variant, cell 55
Wordmark
KC wordmark, full color on light blue variant, cell 56
Wordmark
KC wordmark, full color on black variant, cell 57
Wordmark
KC wordmark, 2-color on white variant, cell 58
Wordmark
KC wordmark, 2-color on yellow variant, cell 59
Wordmark
KC wordmark, 2-color on navy variant, cell 60
Wordmark
KC wordmark, black/white on white variant, cell 61
Wordmark
KC wordmark, black/white on black variant, cell 62
Wordmark
Kansas City wordmark, full color on white variant, cell 63
Wordmark
Kansas City wordmark, full color on navy variant, cell 64
Wordmark
Kansas City wordmark, full color on yellow variant, cell 65
Wordmark
Kansas City wordmark, 2-color on white variant, cell 66
Wordmark
Kansas City wordmark, 2-color on navy variant, cell 67
Wordmark
Kansas City wordmark, 2-color on yellow variant, cell 68
Wordmark
Kansas City wordmark, 2-color on light blue variant, cell 69
Wordmark
Kansas City wordmark, black/white on white variant, cell 70
Wordmark
Kansas City wordmark, black/white on yellow variant, cell 71
Wordmark
Roos wordmark, full color on white variant, cell 72
Wordmark
Roos wordmark, full color on navy variant, cell 73
Wordmark
Roos wordmark, full color on yellow variant, cell 74
Wordmark
Roos wordmark, 2-color on yellow variant, cell 75
Wordmark
Roos wordmark, black/white on white variant, cell 76
Wordmark
Roos wordmark, black/white on yellow variant, cell 77
Wordmark
KC basic mark, full color on white variant, cell 45
Lettermark
KC basic mark, full color on yellow variant, cell 46
Lettermark
KC basic mark, full color on navy variant, cell 47
Lettermark
KC basic mark, 2-color on white variant, cell 48
Lettermark
KC basic mark, 2-color on yellow variant, cell 49
Lettermark
KC basic mark, 2-color on navy variant, cell 50
Lettermark
KC basic mark, black/white on white variant, cell 51
Lettermark
KC basic mark, black/white on yellow variant, cell 52
Lettermark
Basketball mark, full color on white variant, cell 78
Sport Logo
Basketball mark, full color on yellow variant, cell 79
Sport Logo
Basketball mark, full color on navy variant, cell 80
Sport Logo
Basketball mark, full color on light blue variant, cell 81
Sport Logo
Basketball mark, 2-color on navy variant, cell 82
Sport Logo
Basketball mark, 2-color on white variant, cell 83
Sport Logo
Basketball mark, 2-color on yellow variant, cell 84
Sport Logo
Basketball mark, 2-color on navy (alternate) variant, cell 85
Sport Logo
Basketball mark, black/white on white variant, cell 86
Sport Logo
Athletics mark, full color variant, cell 87
Sport Logo
Women's Basketball mark, full color variant, cell 88
Sport Logo
Soccer mark, full color variant, cell 89
Sport Logo
Women's Soccer mark, full color variant, cell 90
Sport Logo
Volleyball mark, full color variant, cell 91
Sport Logo
Track & Field Cross Country mark, full color variant, cell 92
Sport Logo
Track & Field mark, full color variant, cell 93
Sport Logo
Cross Country mark, full color variant, cell 94
Sport Logo
Golf mark, full color variant, cell 95
Sport Logo
Women's Golf mark, full color variant, cell 96
Sport Logo
Softball mark, full color variant, cell 97
Sport Logo
Tennis mark, full color variant, cell 98
Sport Logo
Men's Tennis mark, full color variant, cell 99
Sport Logo
Women's Tennis mark, full color variant, cell 100
Sport Logo
Academic Support mark, full color variant, cell 101
Sport Logo
SASSO mark, full color variant, cell 102
Sport Logo
Dance Team mark, full color variant, cell 103
Sport Logo
Sports Performance mark, full color variant, cell 104
Sport Logo
Sports Medicine mark, full color variant, cell 105
Sport Logo
SALC mark, full color variant, cell 106
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

KC Wordmarks Minimum Size

Do not use full-sized wordmarks (marks 53-62) at sizes smaller than 1-inch in height.

hard rule

Primary Logo Minimum Size

Primary logos should never be used smaller than 3-inches. If usage requires a mark to be smaller than 3-inches, an alternate mark should be chosen.

hard rule

Tertiary Logo Minimum Size

Tertiary logos should never be used smaller than 2-inches. When usage requires a mark to be smaller than 2-inches, an alternate mark should be chosen.

hard rule

Mascot Mark Minimum Size

Mascot marks should never be used smaller than 1-inch. If usage requires a mark smaller than 1-inch, the interlocking KC should be used.

hard rule

KC Roos Mark Minimum Size

The KC Roos mark should never be used smaller than 1-inch. If usage requires a mark smaller than 1-inch, the KC Basic mark should be used.

hard rule

KC Basic Mark Usage Size Restriction

The KC basic mark is provided for usage less than 1-inch only. The KC Basic mark should never be used larger than 1-inch. If usage requires a mark larger than 1-inch, the KC Roos mark, or one of the other approved marks should be used.

hard rule

Sport Specific Marks Minimum Size

Sport specific marks with Roo should never be used smaller than 1-inch. If usage requires a mark smaller than 1-inch, use the wordmark/department name only.

hard rule

No Unauthorized Mark Versions

No versions of the mark beyond what are shown here should be utilized.

hard rule

No Single Color Mark on Navy or Dark Background

Single color version of the mark against a navy or dark background does not exist and should not be created.

hard rule

Black/White Mark Usage Restriction

Black/white version of mark should be used sparingly and ONLY against a white background when color options are not available.

hard rule

2-Color Version Usage for KC Roos and KC Basic Marks

2-color version should only be used on gray or white. No 2-color version exists for yellow, navy or black backgrounds.

hard rule

No Adjusting Size of Sport/Unit Name

DO NOT adjust size of sport/unit name.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with university marks.