University Of Missouri-kansas City Brand Guidelines

Do not use full-sized wordmarks (marks 53-62) at sizes smaller than 1-inch in height.

Primary logos should never be used smaller than 3-inches. If usage requires a mark to be smaller than 3-inches, an alternate mark should be chosen.

Tertiary logos should never be used smaller than 2-inches. When usage requires a mark to be smaller than 2-inches, an alternate mark should be chosen.

Mascot marks should never be used smaller than 1-inch. If usage requires a mark smaller than 1-inch, the interlocking KC should be used.

The KC Roos mark should never be used smaller than 1-inch. If usage requires a mark smaller than 1-inch, the KC Basic mark should be used.

The KC basic mark is provided for usage less than 1-inch only. The KC Basic mark should never be used larger than 1-inch. If usage requires a mark larger than 1-inch, the KC Roos mark, or one of the other approved marks should be used.

Sport specific marks with Roo should never be used smaller than 1-inch. If usage requires a mark smaller than 1-inch, use the wordmark/department name only.

No versions of the mark beyond what are shown here should be utilized.

Single color version of the mark against a navy or dark background does not exist and should not be created.

Black/white version of mark should be used sparingly and ONLY against a white background when color options are not available.

2-color version should only be used on gray or white. No 2-color version exists for yellow, navy or black backgrounds.

DO NOT adjust size of sport/unit name.

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with university marks.