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University Of Minnesota Brand Guidelines

Location
Minneapolis, MN
Established
1851
Mascot
Golden Gophers
Code
MNX_NCAA
League
NCAA
Licensing Agency
CLC
University of Minnesota

Official Brand Colors

Approved University Colors

Logos & Marks

Athletics Block M, maroon with gold outline variant, cell 1
Primary LogoLast Updated : 5/22/2026
Athletics Block M, maroon with gold outline on gold background variant, cell 2
Primary LogoLast Updated : 9/23/2026
Athletics Block M, gold with maroon outline variant, cell 3
Primary LogoLast Updated : 5/22/2026
Athletics Block M, gold with maroon outline on maroon background variant, cell 4
Primary LogoLast Updated : 9/23/2026
Secondary Athletics Block M, maroon outline variant, cell 5
Secondary LogoLast Updated : 5/22/2026
Secondary Athletics Block M, gold with maroon outline on maroon background variant, cell 6
Secondary LogoLast Updated : 9/23/2026
Secondary Athletics Block M, black outline variant, cell 7
Secondary LogoLast Updated : 5/22/2026
Secondary Athletics Block M, white outline on black background variant, cell 8
Secondary LogoLast Updated : 9/23/2026
Institutional Block M, solid maroon variant, cell 9
Secondary LogoLast Updated : 5/22/2026
Institutional Block M, solid gold on maroon background variant, cell 10
Secondary LogoLast Updated : 9/23/2026
Institutional Block M, solid black variant, cell 11
Secondary LogoLast Updated : 5/22/2026
Institutional Block M, solid white on black background variant, cell 12
Secondary LogoLast Updated : 9/23/2026
Mascot Mark, full body Goldy Gopher running variant, cell 13
Sport LogoLast Updated : 9/23/2026
Mascot Mark, Goldy Gopher head realistic variant, cell 14
Sport LogoLast Updated : 9/23/2026
Mascot Mark, Goldy Gopher head cartoon variant, cell 15
Sport LogoLast Updated : 9/23/2026
Sport Specific Goldy, basketball variant, cell 16
Sport LogoLast Updated : 9/23/2026
Sport Specific Goldy, hockey variant, cell 17
Sport LogoLast Updated : 5/22/2026
Sport Specific Goldy, tennis variant, cell 18
Sport LogoLast Updated : 9/23/2026
Sport Specific Goldy, football variant, cell 19
Sport LogoLast Updated : 5/22/2026
Leaning Goldy, maroon and gold variant, cell 20
Sport LogoLast Updated : 9/23/2026
Leaning Goldy, gold and maroon variant, cell 21
Sport LogoLast Updated : 9/23/2026
University of Minnesota logo, 3-line stacked, maroon/gold variant, cell 22
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, 3-line stacked, gold/white on maroon variant, cell 23
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, 3-line stacked, black variant, cell 24
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, 3-line stacked, white on black variant, cell 25
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, 2-line stacked, maroon/gold variant, cell 26
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, 2-line stacked, gold/white on maroon variant, cell 27
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, 2-line stacked, black variant, cell 28
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, 2-line stacked, white on black variant, cell 29
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, horizontal, maroon/gold variant, cell 30
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, horizontal, gold/white on maroon variant, cell 31
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, horizontal, black variant, cell 32
Institutional MarksLast Updated : 9/23/2026
University of Minnesota logo, horizontal, white on black variant, cell 33
Institutional MarksLast Updated : 9/23/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alterations or Overlaying Graphics

No alterations or overlaying graphics to seal, block M, institutional identity or Goldy permitted.

hard rule

Mascot Caricatures Not Permitted

Mascot caricatures not permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 20, 2026
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