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University Of Michigan Brand Guidelines

Location
Ann Arbor, MI
Established
1817
Mascot
Wolverines
Code
MIC_NCAA
League
NCAA
Licensing Agency
CLC
University of Michigan

Official Brand Colors

University Color Palette

Logos & Marks

Block M, maize with blue outline variant, cell 3
Primary Logo
Michigan Block M, maize variant, cell 5
Secondary Logo
Michigan Block M, blue with maize outline variant, cell 6
Secondary Logo
Michigan Block M, blue variant, cell 7
Secondary Logo
Helmet, front view variant, cell 8
Secondary Logo
Helmet, side view blue variant, cell 9
Secondary Logo
Helmet, side view maize variant, cell 10
Secondary Logo
Helmet, side view blue with maize variant, cell 11
Secondary Logo
University of Michigan Institutional Mark, Block M with text variant, cell 24
Secondary Logo
University of Michigan Seal, standard variant, cell 25
Secondary Logo
MICHIGAN, maize with blue outline variant, cell 12
Wordmark
MICHIGAN, blue variant, cell 13
Wordmark
WOLVERINES, blue variant, cell 14
Wordmark
Michigan script, maize with blue outline variant, cell 15
Wordmark
Michigan script, blue variant, cell 16
Wordmark
MICHIGAN arched, blue with maize outline variant, cell 17
Wordmark
Wolverines script, maize with blue outline variant, cell 18
Wordmark
Wolverines script, blue variant, cell 19
Wordmark
MICHIGAN WOLVERINES, stacked variant, cell 20
Wordmark
M GO BLUE, maize/blue variant, cell 21
Wordmark
M GO BLUE, blue/maize variant, cell 22
Wordmark
U of M, blue variant, cell 23
Wordmark
Block M, maize variant, cell 1
Lettermark
Block M, blue variant, cell 2
Lettermark
Block M, blue with maize outline variant, cell 4
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

hard rule

Current Player NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Future Indicia Adoption

Any Indicia adopted hereafter and used or approved for use by University of Michigan shall be deemed to be additions to the Indicia as though shown above and shall be subject to the terms and conditions of the Agreement.

hard rule

One Color Block M Usage

When utilizing the ONE COLOR 'M', use marks 1 or 2. Do NOT use marks 3 or 4 and remove the outline.

hard rule

Split Block M Embroidery Requirements

When raising the 'Split Block M' in embroidery, the 'M' and the 'bar' must both be raised. Raising the 'M' and NOT the 'bar' or the 'bar' without the 'M' will not be approved.

hard rule

Split Block M Placement

The Split Block M mark should NOT be the primary mark within a design. It should be placed in a secondary position.

hard rule

University Seal Usage

University seal not permitted on products for resale. Special approval required.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.