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University Of Michigan Brand Guidelines

Location
Ann Arbor, MI
Established
1817
Mascot
Wolverines
Code
MIC_NCAA
League
NCAA
Licensing Agency
CLC
University of Michigan

Official Brand Colors

University Color Palette

Logos & Marks

Block M, maize with blue outline variant, cell 3
Primary LogoLast Updated : 6/9/2026
Michigan Block M, maize variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Michigan Block M, blue with maize outline variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Michigan Block M, blue variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Helmet, front view variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Helmet, side view blue variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Helmet, side view maize variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Helmet, side view blue with maize variant, cell 11
Secondary LogoLast Updated : 5/21/2026
University of Michigan Institutional Mark, Block M with text variant, cell 24
Secondary LogoLast Updated : 5/21/2026
University of Michigan Seal, standard variant, cell 25
Secondary LogoLast Updated : 5/21/2026
MICHIGAN, maize with blue outline variant, cell 12
WordmarkLast Updated : 5/21/2026
MICHIGAN, blue variant, cell 13
WordmarkLast Updated : 5/21/2026
WOLVERINES, blue variant, cell 14
WordmarkLast Updated : 5/21/2026
Michigan script, maize with blue outline variant, cell 15
WordmarkLast Updated : 5/21/2026
Michigan script, blue variant, cell 16
WordmarkLast Updated : 5/21/2026
MICHIGAN arched, blue with maize outline variant, cell 17
WordmarkLast Updated : 5/21/2026
Wolverines script, maize with blue outline variant, cell 18
WordmarkLast Updated : 5/21/2026
Wolverines script, blue variant, cell 19
WordmarkLast Updated : 5/21/2026
MICHIGAN WOLVERINES, stacked variant, cell 20
WordmarkLast Updated : 5/21/2026
M GO BLUE, maize/blue variant, cell 21
WordmarkLast Updated : 5/21/2026
M GO BLUE, blue/maize variant, cell 22
WordmarkLast Updated : 5/21/2026
U of M, blue variant, cell 23
WordmarkLast Updated : 5/21/2026
Block M, maize variant, cell 1
LettermarkLast Updated : 5/21/2026
Block M, blue variant, cell 2
LettermarkLast Updated : 5/21/2026
Block M, blue with maize outline variant, cell 4
LettermarkLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

hard rule

Current Player NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Future Indicia Adoption

Any Indicia adopted hereafter and used or approved for use by University of Michigan shall be deemed to be additions to the Indicia as though shown above and shall be subject to the terms and conditions of the Agreement.

hard rule

One Color Block M Usage

When utilizing the ONE COLOR 'M', use marks 1 or 2. Do NOT use marks 3 or 4 and remove the outline.

hard rule

Split Block M Embroidery Requirements

When raising the 'Split Block M' in embroidery, the 'M' and the 'bar' must both be raised. Raising the 'M' and NOT the 'bar' or the 'bar' without the 'M' will not be approved.

hard rule

Split Block M Placement

The Split Block M mark should NOT be the primary mark within a design. It should be placed in a secondary position.

hard rule

University Seal Usage

University seal not permitted on products for resale. Special approval required.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.