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University Of Massachusetts Amherst Brand Guidelines

Location
Amherst, MA
Established
1863
Mascot
Sam the Minuteman
Code
UMASS_NCAA_IND
League
NCAA
Licensing Agency
Independent

Official Brand Colors

Logos & Marks

UMass Amherst primary logo, maroon and black variant, cell 1
Primary LogoLast Updated : 6/23/2026
UMass Amherst primary logo, white and black on maroon background variant, cell 2
Primary LogoLast Updated : 6/23/2026
UMass Amherst primary logo, black and white variant, cell 3
Primary LogoLast Updated : 6/23/2026
UMass Amherst primary logo, white and black on black background variant, cell 4
Primary LogoLast Updated : 6/23/2026
UMass logo, maroon and white variant, cell 1
Primary LogoLast Updated : 6/23/2026
UMass logo, maroon and white on maroon background variant, cell 2
Primary LogoLast Updated : 6/23/2026
UMass logo, maroon and white variant, cell 3
Primary LogoLast Updated : 6/23/2026
UMass logo, maroon and white on maroon background variant, cell 4
Primary LogoLast Updated : 6/23/2026
UMass logo, grey and white variant, cell 5
Primary LogoLast Updated : 6/23/2026
UMass logo, grey and white on grey background variant, cell 6
Primary LogoLast Updated : 6/23/2026
UMass logo, black and white variant, cell 7
Primary LogoLast Updated : 6/23/2026
UMass logo, black and white on black background variant, cell 8
Primary LogoLast Updated : 6/23/2026
UMass logo, maroon and white variant, cell 9
Primary LogoLast Updated : 6/23/2026
UMass logo, maroon and white on maroon background variant, cell 10
Primary LogoLast Updated : 6/23/2026
UMass logo, grey and white variant, cell 11
Primary LogoLast Updated : 6/23/2026
UMass logo, grey and white on grey background variant, cell 12
Primary LogoLast Updated : 6/23/2026
UMass logo, black and white variant, cell 13
Primary LogoLast Updated : 6/23/2026
UMass logo, black and white on black background variant, cell 14
Primary LogoLast Updated : 6/23/2026
UM lettermark with Minuteman, maroon variant, cell 11
Secondary LogoLast Updated : 6/23/2026
UM lettermark with Minuteman, white outline on maroon background variant, cell 12
Secondary LogoLast Updated : 6/23/2026
UM lettermark with Minuteman, black variant, cell 13
Secondary LogoLast Updated : 6/23/2026
UM lettermark with Minuteman, white outline on black background variant, cell 14
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, maroon and white variant, cell 15
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on maroon variant, cell 16
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, black and white variant, cell 17
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on black variant, cell 18
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, maroon and white variant, cell 19
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on maroon variant, cell 20
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, black and white variant, cell 21
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on black variant, cell 22
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, maroon and white variant, cell 23
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on maroon variant, cell 24
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, black and white variant, cell 25
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on black variant, cell 26
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, maroon and white variant, cell 27
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on maroon variant, cell 28
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, black and white variant, cell 29
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on black variant, cell 30
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, maroon and white variant, cell 31
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on maroon variant, cell 32
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, black and white variant, cell 33
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on black variant, cell 34
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, maroon and white variant, cell 35
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on maroon variant, cell 36
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, black and white variant, cell 37
Secondary LogoLast Updated : 6/23/2026
UMass Minutemen logo, white on black variant, cell 38
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst lockup, color variant, cell 1
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst lockup, reverse on maroon variant, cell 2
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst lockup, black variant, cell 3
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst lockup, reverse on black variant, cell 4
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst seal lockup, maroon and black variant, cell 1
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst seal lockup, white on maroon background variant, cell 2
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst seal lockup, black variant, cell 3
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst seal lockup, white on black background variant, cell 4
Secondary LogoLast Updated : 6/23/2026
UMass Amherst Formal Spire Seal, maroon and white variant, cell 1
Secondary LogoLast Updated : 6/23/2026
UMass Amherst Formal Spire Seal, white on maroon background variant, cell 2
Secondary LogoLast Updated : 6/23/2026
UMass Amherst Formal Spire Seal, black and white variant, cell 3
Secondary LogoLast Updated : 6/23/2026
UMass Amherst Formal Spire Seal, white on black background variant, cell 4
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst Formal Spire Seal, maroon variant, cell 1
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst Formal Spire Seal, white on maroon variant, cell 2
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst Formal Spire Seal, black variant, cell 3
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst Formal Spire Seal, white on black variant, cell 4
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst Seal, maroon and white variant, cell 1
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst Seal, white on maroon background variant, cell 2
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst Seal, black and white variant, cell 3
Secondary LogoLast Updated : 6/23/2026
University of Massachusetts Amherst Seal, white on black background variant, cell 4
Secondary LogoLast Updated : 6/23/2026
Massachusetts state outline, maroon with white and maroon outline variant, cell 1
Secondary LogoLast Updated : 6/23/2026
Massachusetts state outline, white with maroon and white outline variant, cell 2
Secondary LogoLast Updated : 6/23/2026
Massachusetts state outline, maroon with white and maroon outline variant, cell 3
Secondary LogoLast Updated : 6/23/2026
Massachusetts state outline, white with maroon and white outline variant, cell 4
Secondary LogoLast Updated : 6/23/2026
Massachusetts state outline, grey with white and grey outline variant, cell 5
Secondary LogoLast Updated : 6/23/2026
Massachusetts state outline, white with grey and white outline variant, cell 6
Secondary LogoLast Updated : 6/23/2026
Massachusetts state outline, black with white and black outline variant, cell 7
Secondary LogoLast Updated : 6/23/2026
Massachusetts state outline, white with black and white outline variant, cell 8
Secondary LogoLast Updated : 6/23/2026
UMass wordmark, maroon with white outline variant, cell 1
WordmarkLast Updated : 6/23/2026
UMass wordmark, maroon with white outline on maroon background variant, cell 2
WordmarkLast Updated : 6/23/2026
UMass wordmark, maroon with white outline on black background variant, cell 3
WordmarkLast Updated : 6/23/2026
UMass wordmark, black with white outline variant, cell 4
WordmarkLast Updated : 6/23/2026
UMass wordmark, white with black outline on black background variant, cell 5
WordmarkLast Updated : 6/23/2026
University of Massachusetts Amherst wordmark, black and maroon variant, cell 1
WordmarkLast Updated : 6/23/2026
University of Massachusetts Amherst wordmark, white variant, cell 2
WordmarkLast Updated : 6/23/2026
University of Massachusetts Amherst wordmark, black variant, cell 3
WordmarkLast Updated : 6/23/2026
University of Massachusetts Amherst wordmark, white variant, cell 4
WordmarkLast Updated : 6/23/2026
UMass Amherst wordmark, black and maroon variant, cell 1
WordmarkLast Updated : 6/23/2026
UMass Amherst wordmark, white variant, cell 2
WordmarkLast Updated : 6/23/2026
UMass Amherst wordmark, black variant, cell 3
WordmarkLast Updated : 6/23/2026
UMass Amherst wordmark, white variant, cell 4
WordmarkLast Updated : 6/23/2026
UMass Amherst Charles River Campus, color variant, cell 1
WordmarkLast Updated : 6/23/2026
UMass Amherst Charles River Campus, reverse variant, cell 2
WordmarkLast Updated : 6/23/2026
UMass Amherst Charles River Campus, black variant, cell 3
WordmarkLast Updated : 6/23/2026
UMass Amherst Charles River Campus, reverse black variant, cell 4
WordmarkLast Updated : 6/23/2026
UMass wordmark, maroon with white and black outline variant, cell 1
WordmarkLast Updated : 6/23/2026
UMass wordmark, white with maroon and black outline variant, cell 2
WordmarkLast Updated : 6/23/2026
UMass wordmark, white with maroon outline variant, cell 3
WordmarkLast Updated : 6/23/2026
UMass wordmark, white with maroon outline variant, cell 4
WordmarkLast Updated : 6/23/2026
UMass wordmark, white with grey outline variant, cell 5
WordmarkLast Updated : 6/23/2026
UMass wordmark, white with grey outline variant, cell 6
WordmarkLast Updated : 6/23/2026
UMass wordmark, white with black outline variant, cell 7
WordmarkLast Updated : 6/23/2026
UMass wordmark, white with black outline variant, cell 8
WordmarkLast Updated : 6/23/2026
UMass wordmark, maroon with white outline variant, cell 9
WordmarkLast Updated : 6/23/2026
UMass wordmark, maroon with white outline variant, cell 10
WordmarkLast Updated : 6/23/2026
UMass wordmark, grey with white outline variant, cell 11
WordmarkLast Updated : 6/23/2026
UMass wordmark, grey with white outline variant, cell 12
WordmarkLast Updated : 6/23/2026
UMass wordmark, black with white outline variant, cell 13
WordmarkLast Updated : 6/23/2026
UMass wordmark, black with white outline variant, cell 14
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, maroon with white and black outline variant, cell 1
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with maroon and black outline variant, cell 2
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with maroon outline variant, cell 3
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with maroon outline variant, cell 4
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with grey outline variant, cell 5
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with grey outline variant, cell 6
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with black outline variant, cell 7
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with black outline variant, cell 8
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with maroon outline variant, cell 9
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with maroon outline variant, cell 10
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with grey outline variant, cell 11
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with grey outline variant, cell 12
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with black outline variant, cell 13
WordmarkLast Updated : 6/23/2026
MASSACHUSETTS wordmark, white with black outline variant, cell 14
WordmarkLast Updated : 6/23/2026
#FLAGSHIP wordmark, maroon variant, cell 1
WordmarkLast Updated : 6/23/2026
#FLAGSHIP wordmark, white on maroon variant, cell 2
WordmarkLast Updated : 6/23/2026
#FLAGSHIP wordmark, black variant, cell 3
WordmarkLast Updated : 6/23/2026
#FLAGSHIP wordmark, white on black variant, cell 4
WordmarkLast Updated : 6/23/2026
UMass Minutemen lettermark, maroon and white variant, cell 39
LettermarkLast Updated : 6/23/2026
UMass Minutemen lettermark, white on maroon variant, cell 40
LettermarkLast Updated : 6/23/2026
UMass Minutemen lettermark, black and white variant, cell 41
LettermarkLast Updated : 6/23/2026
UMass Minutemen lettermark, white on black variant, cell 42
LettermarkLast Updated : 6/23/2026
UMass Minutemen lettermark, maroon and white variant, cell 43
LettermarkLast Updated : 6/23/2026
UMass Minutemen lettermark, white on maroon variant, cell 44
LettermarkLast Updated : 6/23/2026
UMass Minutemen lettermark, black and white variant, cell 45
LettermarkLast Updated : 6/23/2026
UMass Minutemen lettermark, white on black variant, cell 46
LettermarkLast Updated : 6/23/2026
M lettermark, maroon with white and black outline variant, cell 1
LettermarkLast Updated : 6/23/2026
M lettermark, maroon with white and black outline on maroon background variant, cell 2
LettermarkLast Updated : 6/23/2026
M lettermark, black with white and black outline variant, cell 3
LettermarkLast Updated : 6/23/2026
M lettermark, white with black and white outline on black background variant, cell 4
LettermarkLast Updated : 6/23/2026
UMass wordmark with basketball, maroon and orange with white outline variant, cell 6
Sport LogoLast Updated : 6/23/2026
UMass wordmark with basketball, maroon and orange with white outline on maroon background variant, cell 7
Sport LogoLast Updated : 6/23/2026
UMass wordmark with basketball, maroon and orange with white outline on black background variant, cell 8
Sport LogoLast Updated : 6/23/2026
UMass wordmark with basketball, black and white with white outline variant, cell 9
Sport LogoLast Updated : 6/23/2026
UMass wordmark with basketball, white and black with black outline on black background variant, cell 10
Sport LogoLast Updated : 6/23/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Chapel Logo Rendering

The bottom left corner of the Chapel should consistently be rendered in a darker tone.

conditional rule

Collegiate M Mark Usage

The stand-alone Collegiate M mark can be used when near the University of Massachusetts Amherst or UMass Amherst.

hard rule

Spire Seal Usage Restriction

The University of Massachusetts Seal is restricted to Commencement Regalia, Diploma Frames and official University Communications.

hard rule

Internal Use Only Mark Restriction

Marks on this page are not intended for retail use. These marks are limited to internal purchases, specifically club and intramural sports only.

hard rule

Logo Reference Protocol

When referencing a specific logo on this document, dictate the page number first then the logo number. All pages start with #1.

conditional rule

Department-Specific Brand Architecture Access

UMass Amherst/Charles River horizontal marks and department-specific brand architecture is available by written request please email [email protected]

hard rule

Artwork Permission Requirement

Artwork may not be used in any way without prior written permission.