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University Of Massachusetts Amherst Brand Guidelines

Location
Amherst, MA
Established
1863
Mascot
Sam the Minuteman
Code
UMASS_NCAA_IND
League
NCAA
Licensing Agency
Independent

Official Brand Colors

Logos & Marks

UMass Amherst primary logo, maroon and black variant, cell 1
Primary Logo
UMass Amherst primary logo, white and black on maroon background variant, cell 2
Primary Logo
UMass Amherst primary logo, black and white variant, cell 3
Primary Logo
UMass Amherst primary logo, white and black on black background variant, cell 4
Primary Logo
UMass logo, maroon and white variant, cell 1
Primary Logo
UMass logo, maroon and white on maroon background variant, cell 2
Primary Logo
UMass logo, maroon and white variant, cell 3
Primary Logo
UMass logo, maroon and white on maroon background variant, cell 4
Primary Logo
UMass logo, grey and white variant, cell 5
Primary Logo
UMass logo, grey and white on grey background variant, cell 6
Primary Logo
UMass logo, black and white variant, cell 7
Primary Logo
UMass logo, black and white on black background variant, cell 8
Primary Logo
UMass logo, maroon and white variant, cell 9
Primary Logo
UMass logo, maroon and white on maroon background variant, cell 10
Primary Logo
UMass logo, grey and white variant, cell 11
Primary Logo
UMass logo, grey and white on grey background variant, cell 12
Primary Logo
UMass logo, black and white variant, cell 13
Primary Logo
UMass logo, black and white on black background variant, cell 14
Primary Logo
UM lettermark with Minuteman, maroon variant, cell 11
Secondary Logo
UM lettermark with Minuteman, white outline on maroon background variant, cell 12
Secondary Logo
UM lettermark with Minuteman, black variant, cell 13
Secondary Logo
UM lettermark with Minuteman, white outline on black background variant, cell 14
Secondary Logo
UMass Minutemen logo, maroon and white variant, cell 15
Secondary Logo
UMass Minutemen logo, white on maroon variant, cell 16
Secondary Logo
UMass Minutemen logo, black and white variant, cell 17
Secondary Logo
UMass Minutemen logo, white on black variant, cell 18
Secondary Logo
UMass Minutemen logo, maroon and white variant, cell 19
Secondary Logo
UMass Minutemen logo, white on maroon variant, cell 20
Secondary Logo
UMass Minutemen logo, black and white variant, cell 21
Secondary Logo
UMass Minutemen logo, white on black variant, cell 22
Secondary Logo
UMass Minutemen logo, maroon and white variant, cell 23
Secondary Logo
UMass Minutemen logo, white on maroon variant, cell 24
Secondary Logo
UMass Minutemen logo, black and white variant, cell 25
Secondary Logo
UMass Minutemen logo, white on black variant, cell 26
Secondary Logo
UMass Minutemen logo, maroon and white variant, cell 27
Secondary Logo
UMass Minutemen logo, white on maroon variant, cell 28
Secondary Logo
UMass Minutemen logo, black and white variant, cell 29
Secondary Logo
UMass Minutemen logo, white on black variant, cell 30
Secondary Logo
UMass Minutemen logo, maroon and white variant, cell 31
Secondary Logo
UMass Minutemen logo, white on maroon variant, cell 32
Secondary Logo
UMass Minutemen logo, black and white variant, cell 33
Secondary Logo
UMass Minutemen logo, white on black variant, cell 34
Secondary Logo
UMass Minutemen logo, maroon and white variant, cell 35
Secondary Logo
UMass Minutemen logo, white on maroon variant, cell 36
Secondary Logo
UMass Minutemen logo, black and white variant, cell 37
Secondary Logo
UMass Minutemen logo, white on black variant, cell 38
Secondary Logo
University of Massachusetts Amherst lockup, color variant, cell 1
Secondary Logo
University of Massachusetts Amherst lockup, reverse on maroon variant, cell 2
Secondary Logo
University of Massachusetts Amherst lockup, black variant, cell 3
Secondary Logo
University of Massachusetts Amherst lockup, reverse on black variant, cell 4
Secondary Logo
University of Massachusetts Amherst seal lockup, maroon and black variant, cell 1
Secondary Logo
University of Massachusetts Amherst seal lockup, white on maroon background variant, cell 2
Secondary Logo
University of Massachusetts Amherst seal lockup, black variant, cell 3
Secondary Logo
University of Massachusetts Amherst seal lockup, white on black background variant, cell 4
Secondary Logo
UMass Amherst Formal Spire Seal, maroon and white variant, cell 1
Secondary Logo
UMass Amherst Formal Spire Seal, white on maroon background variant, cell 2
Secondary Logo
UMass Amherst Formal Spire Seal, black and white variant, cell 3
Secondary Logo
UMass Amherst Formal Spire Seal, white on black background variant, cell 4
Secondary Logo
University of Massachusetts Amherst Formal Spire Seal, maroon variant, cell 1
Secondary Logo
University of Massachusetts Amherst Formal Spire Seal, white on maroon variant, cell 2
Secondary Logo
University of Massachusetts Amherst Formal Spire Seal, black variant, cell 3
Secondary Logo
University of Massachusetts Amherst Formal Spire Seal, white on black variant, cell 4
Secondary Logo
University of Massachusetts Amherst Seal, maroon and white variant, cell 1
Secondary Logo
University of Massachusetts Amherst Seal, white on maroon background variant, cell 2
Secondary Logo
University of Massachusetts Amherst Seal, black and white variant, cell 3
Secondary Logo
University of Massachusetts Amherst Seal, white on black background variant, cell 4
Secondary Logo
Massachusetts state outline, maroon with white and maroon outline variant, cell 1
Secondary Logo
Massachusetts state outline, white with maroon and white outline variant, cell 2
Secondary Logo
Massachusetts state outline, maroon with white and maroon outline variant, cell 3
Secondary Logo
Massachusetts state outline, white with maroon and white outline variant, cell 4
Secondary Logo
Massachusetts state outline, grey with white and grey outline variant, cell 5
Secondary Logo
Massachusetts state outline, white with grey and white outline variant, cell 6
Secondary Logo
Massachusetts state outline, black with white and black outline variant, cell 7
Secondary Logo
Massachusetts state outline, white with black and white outline variant, cell 8
Secondary Logo
UMass wordmark, maroon with white outline variant, cell 1
Wordmark
UMass wordmark, maroon with white outline on maroon background variant, cell 2
Wordmark
UMass wordmark, maroon with white outline on black background variant, cell 3
Wordmark
UMass wordmark, black with white outline variant, cell 4
Wordmark
UMass wordmark, white with black outline on black background variant, cell 5
Wordmark
University of Massachusetts Amherst wordmark, black and maroon variant, cell 1
Wordmark
University of Massachusetts Amherst wordmark, white variant, cell 2
Wordmark
University of Massachusetts Amherst wordmark, black variant, cell 3
Wordmark
University of Massachusetts Amherst wordmark, white variant, cell 4
Wordmark
UMass Amherst wordmark, black and maroon variant, cell 1
Wordmark
UMass Amherst wordmark, white variant, cell 2
Wordmark
UMass Amherst wordmark, black variant, cell 3
Wordmark
UMass Amherst wordmark, white variant, cell 4
Wordmark
UMass Amherst Charles River Campus, color variant, cell 1
Wordmark
UMass Amherst Charles River Campus, reverse variant, cell 2
Wordmark
UMass Amherst Charles River Campus, black variant, cell 3
Wordmark
UMass Amherst Charles River Campus, reverse black variant, cell 4
Wordmark
UMass wordmark, maroon with white and black outline variant, cell 1
Wordmark
UMass wordmark, white with maroon and black outline variant, cell 2
Wordmark
UMass wordmark, white with maroon outline variant, cell 3
Wordmark
UMass wordmark, white with maroon outline variant, cell 4
Wordmark
UMass wordmark, white with grey outline variant, cell 5
Wordmark
UMass wordmark, white with grey outline variant, cell 6
Wordmark
UMass wordmark, white with black outline variant, cell 7
Wordmark
UMass wordmark, white with black outline variant, cell 8
Wordmark
UMass wordmark, maroon with white outline variant, cell 9
Wordmark
UMass wordmark, maroon with white outline variant, cell 10
Wordmark
UMass wordmark, grey with white outline variant, cell 11
Wordmark
UMass wordmark, grey with white outline variant, cell 12
Wordmark
UMass wordmark, black with white outline variant, cell 13
Wordmark
UMass wordmark, black with white outline variant, cell 14
Wordmark
MASSACHUSETTS wordmark, maroon with white and black outline variant, cell 1
Wordmark
MASSACHUSETTS wordmark, white with maroon and black outline variant, cell 2
Wordmark
MASSACHUSETTS wordmark, white with maroon outline variant, cell 3
Wordmark
MASSACHUSETTS wordmark, white with maroon outline variant, cell 4
Wordmark
MASSACHUSETTS wordmark, white with grey outline variant, cell 5
Wordmark
MASSACHUSETTS wordmark, white with grey outline variant, cell 6
Wordmark
MASSACHUSETTS wordmark, white with black outline variant, cell 7
Wordmark
MASSACHUSETTS wordmark, white with black outline variant, cell 8
Wordmark
MASSACHUSETTS wordmark, white with maroon outline variant, cell 9
Wordmark
MASSACHUSETTS wordmark, white with maroon outline variant, cell 10
Wordmark
MASSACHUSETTS wordmark, white with grey outline variant, cell 11
Wordmark
MASSACHUSETTS wordmark, white with grey outline variant, cell 12
Wordmark
MASSACHUSETTS wordmark, white with black outline variant, cell 13
Wordmark
MASSACHUSETTS wordmark, white with black outline variant, cell 14
Wordmark
#FLAGSHIP wordmark, maroon variant, cell 1
Wordmark
#FLAGSHIP wordmark, white on maroon variant, cell 2
Wordmark
#FLAGSHIP wordmark, black variant, cell 3
Wordmark
#FLAGSHIP wordmark, white on black variant, cell 4
Wordmark
UMass Minutemen lettermark, maroon and white variant, cell 39
Lettermark
UMass Minutemen lettermark, white on maroon variant, cell 40
Lettermark
UMass Minutemen lettermark, black and white variant, cell 41
Lettermark
UMass Minutemen lettermark, white on black variant, cell 42
Lettermark
UMass Minutemen lettermark, maroon and white variant, cell 43
Lettermark
UMass Minutemen lettermark, white on maroon variant, cell 44
Lettermark
UMass Minutemen lettermark, black and white variant, cell 45
Lettermark
UMass Minutemen lettermark, white on black variant, cell 46
Lettermark
M lettermark, maroon with white and black outline variant, cell 1
Lettermark
M lettermark, maroon with white and black outline on maroon background variant, cell 2
Lettermark
M lettermark, black with white and black outline variant, cell 3
Lettermark
M lettermark, white with black and white outline on black background variant, cell 4
Lettermark
UMass wordmark with basketball, maroon and orange with white outline variant, cell 6
Sport Logo
UMass wordmark with basketball, maroon and orange with white outline on maroon background variant, cell 7
Sport Logo
UMass wordmark with basketball, maroon and orange with white outline on black background variant, cell 8
Sport Logo
UMass wordmark with basketball, black and white with white outline variant, cell 9
Sport Logo
UMass wordmark with basketball, white and black with black outline on black background variant, cell 10
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Chapel Logo Rendering

The bottom left corner of the Chapel should consistently be rendered in a darker tone.

conditional rule

Collegiate M Mark Usage

The stand-alone Collegiate M mark can be used when near the University of Massachusetts Amherst or UMass Amherst.

hard rule

Spire Seal Usage Restriction

The University of Massachusetts Seal is restricted to Commencement Regalia, Diploma Frames and official University Communications.

hard rule

Internal Use Only Mark Restriction

Marks on this page are not intended for retail use. These marks are limited to internal purchases, specifically club and intramural sports only.

hard rule

Logo Reference Protocol

When referencing a specific logo on this document, dictate the page number first then the logo number. All pages start with #1.

conditional rule

Department-Specific Brand Architecture Access

UMass Amherst/Charles River horizontal marks and department-specific brand architecture is available by written request please email [email protected]

hard rule

Artwork Permission Requirement

Artwork may not be used in any way without prior written permission.