University Of Maryland Baltimore County Brand Guidelines

Location
Baltimore, MD
Established
1966
Mascot
Chesapeake Bay Retriever
Code
MDB_NCAA
League
NCAA
Licensing Agency
CLC
University of Maryland Baltimore County

Official Brand Colors

Official Color Palette

Logos & Marks

UMBC Retriever head with wordmark, full color variant, cell 1
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, full color on black variant, cell 2
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, full color on gold variant, cell 3
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, 2-color variant, cell 4
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, 2-color on black variant, cell 5
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, 2-color on gold variant, cell 6
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, grayscale variant, cell 7
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, grayscale on black variant, cell 8
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, grayscale on gray variant, cell 9
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, 1-color black variant, cell 10
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, 1-color white on black variant, cell 11
Primary LogoLast Updated : 5/21/2026
UMBC Retriever head with wordmark, 1-color black on gold variant, cell 12
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal variant, cell 111
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal variant, cell 112
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal variant, cell 113
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal variant, cell 114
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal variant, cell 115
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal variant, cell 116
Primary LogoLast Updated : 5/21/2026
UMBC logo, vertical variant, cell 117
Primary LogoLast Updated : 5/21/2026
UMBC logo, vertical variant, cell 118
Primary LogoLast Updated : 5/21/2026
UMBC logo, vertical variant, cell 119
Primary LogoLast Updated : 5/21/2026
UMBC logo, vertical variant, cell 120
Primary LogoLast Updated : 5/21/2026
UMBC logo, vertical variant, cell 121
Primary LogoLast Updated : 5/21/2026
UMBC logo, vertical variant, cell 122
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal with honors text variant, cell 123
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal with honors text variant, cell 124
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal with honors text variant, cell 125
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal with honors text variant, cell 126
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal with honors text variant, cell 127
Primary LogoLast Updated : 5/21/2026
UMBC logo, horizontal with honors text variant, cell 128
Primary LogoLast Updated : 5/21/2026
full body retriever with wordmark, full color variant, cell 13
Secondary LogoLast Updated : 5/21/2026
full body retriever with wordmark, full color on black variant, cell 14
Secondary LogoLast Updated : 5/21/2026
full body retriever with wordmark, full color on gold variant, cell 15
Secondary LogoLast Updated : 5/21/2026
full body retriever with wordmark, 2-color variant, cell 16
Secondary LogoLast Updated : 5/21/2026
full body retriever with wordmark, 2-color on black variant, cell 17
Secondary LogoLast Updated : 5/21/2026
full body retriever with wordmark, 2-color on gold variant, cell 18
Secondary LogoLast Updated : 5/21/2026
full body retriever with wordmark, grayscale variant, cell 19
Secondary LogoLast Updated : 5/21/2026
full body retriever with wordmark, grayscale on black variant, cell 20
Secondary LogoLast Updated : 5/21/2026
full body retriever with wordmark, 1-color black variant, cell 21
Secondary LogoLast Updated : 5/21/2026
full body retriever with wordmark, 1-color white on black variant, cell 22
Secondary LogoLast Updated : 5/21/2026
full body retriever with wordmark, 1-color black on gold variant, cell 23
Secondary LogoLast Updated : 5/21/2026
retriever head, full color variant, cell 24
Secondary LogoLast Updated : 5/21/2026
retriever head, full color on black variant, cell 25
Secondary LogoLast Updated : 5/21/2026
retriever head, full color on gold variant, cell 26
Secondary LogoLast Updated : 5/21/2026
retriever head, 2-color variant, cell 27
Secondary LogoLast Updated : 5/21/2026
retriever head, 2-color on black variant, cell 28
Secondary LogoLast Updated : 5/21/2026
retriever head, 2-color on gold variant, cell 29
Secondary LogoLast Updated : 5/21/2026
retriever head, grayscale variant, cell 30
Secondary LogoLast Updated : 5/21/2026
retriever head, grayscale on black variant, cell 31
Secondary LogoLast Updated : 5/21/2026
retriever head, grayscale on gray variant, cell 32
Secondary LogoLast Updated : 5/21/2026
retriever head, 1-color black variant, cell 33
Secondary LogoLast Updated : 5/21/2026
retriever head, 1-color white on black variant, cell 34
Secondary LogoLast Updated : 5/21/2026
retriever head, 1-color black on gold variant, cell 35
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, gold outline variant, cell 36
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, gold outline on grey variant, cell 37
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, gold outline on yellow variant, cell 38
Secondary LogoLast Updated : 5/21/2026
paw logo, gold fill, black outline variant, cell 39
Secondary LogoLast Updated : 5/21/2026
paw logo, gold fill, white outline on black variant, cell 40
Secondary LogoLast Updated : 5/21/2026
paw logo, gold fill, black outline on yellow variant, cell 41
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, black outline on grey variant, cell 42
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, black outline on black variant, cell 43
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, black outline variant, cell 44
Secondary LogoLast Updated : 5/21/2026
paw logo, grey fill, black outline on grey variant, cell 45
Secondary LogoLast Updated : 5/21/2026
paw logo, grey fill, white outline on black variant, cell 46
Secondary LogoLast Updated : 5/21/2026
paw logo, grey fill, black outline on grey variant, cell 47
Secondary LogoLast Updated : 5/21/2026
paw logo, gold fill, no outline variant, cell 48
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, no outline on black variant, cell 49
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, no outline on yellow variant, cell 50
Secondary LogoLast Updated : 5/21/2026
paw logo, grey fill, no outline variant, cell 51
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, no outline on black variant, cell 52
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, black outline variant, cell 53
Secondary LogoLast Updated : 5/21/2026
paw logo, gold fill, no outline variant, cell 54
Secondary LogoLast Updated : 5/21/2026
paw logo, gold fill, no outline on black variant, cell 55
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, no outline on yellow variant, cell 56
Secondary LogoLast Updated : 5/21/2026
paw logo, black fill, no outline variant, cell 57
Secondary LogoLast Updated : 5/21/2026
paw logo, white fill, no outline on black variant, cell 58
Secondary LogoLast Updated : 5/21/2026
paw logo, black fill, no outline on yellow variant, cell 59
Secondary LogoLast Updated : 5/21/2026
paw logo, black outline only variant, cell 60
Secondary LogoLast Updated : 5/21/2026
paw logo, white outline only on black variant, cell 61
Secondary LogoLast Updated : 5/21/2026
UMBC shield, standalone variant, cell 129
Secondary LogoLast Updated : 5/21/2026
UMBC shield, standalone variant, cell 130
Secondary LogoLast Updated : 5/21/2026
UMBC shield, standalone variant, cell 131
Secondary LogoLast Updated : 5/21/2026
UMBC shield, standalone variant, cell 132
Secondary LogoLast Updated : 5/21/2026
UMBC shield, standalone variant, cell 133
Secondary LogoLast Updated : 5/21/2026
UMBC shield, standalone variant, cell 134
Secondary LogoLast Updated : 5/21/2026
Retrievers wordmark, script, gold fill, black outline variant, cell 85
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, white fill, no outline on grey variant, cell 86
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, black fill, no outline variant, cell 87
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, white fill, no outline on black variant, cell 88
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, black fill, no outline on yellow variant, cell 89
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, black fill, no outline on grey variant, cell 90
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, gold fill, black outline variant, cell 91
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, gold fill, white outline on black variant, cell 92
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, white fill, black outline on black variant, cell 93
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, gold fill, black outline on grey variant, cell 94
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, gold fill, white outline on yellow variant, cell 95
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, white fill, gold outline on black variant, cell 96
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, gold fill, black outline on yellow variant, cell 97
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, script, gold fill, black outline on grey variant, cell 98
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, gold fill, black outline variant, cell 99
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, white fill, no outline on black variant, cell 100
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, black fill, no outline on yellow variant, cell 101
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, black fill, no outline on grey variant, cell 102
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, gold fill, no outline variant, cell 103
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, white fill, gold outline on black variant, cell 104
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, black fill, no outline on yellow variant, cell 105
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, black fill, no outline on grey variant, cell 106
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, white fill, no outline on black variant, cell 107
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, gold fill, no outline on yellow variant, cell 108
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, black fill, no outline on grey variant, cell 109
WordmarkLast Updated : 5/21/2026
Retrievers wordmark, block, black fill, no outline variant, cell 110
WordmarkLast Updated : 5/21/2026
UMBC wordmark, standalone variant, cell 135
WordmarkLast Updated : 5/21/2026
UMBC wordmark, standalone variant, cell 136
WordmarkLast Updated : 5/21/2026
UMBC wordmark, standalone variant, cell 137
WordmarkLast Updated : 5/21/2026
UMBC wordmark, standalone variant, cell 138
WordmarkLast Updated : 5/21/2026
arched UMBC, white fill, gold outline variant, cell 62
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, gold outline on black variant, cell 63
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, gold outline on yellow variant, cell 64
LettermarkLast Updated : 5/21/2026
arched UMBC, gold fill, black outline variant, cell 65
LettermarkLast Updated : 5/21/2026
arched UMBC, gold fill, white outline on black variant, cell 66
LettermarkLast Updated : 5/21/2026
arched UMBC, gold fill, black outline on yellow variant, cell 67
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, black outline variant, cell 68
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, black outline on black variant, cell 69
LettermarkLast Updated : 5/21/2026
arched UMBC, grey fill, black outline on grey variant, cell 70
LettermarkLast Updated : 5/21/2026
arched UMBC, grey fill, white outline on black variant, cell 71
LettermarkLast Updated : 5/21/2026
arched UMBC, grey fill, black outline on grey variant, cell 72
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, no outline variant, cell 73
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, no outline on black variant, cell 74
LettermarkLast Updated : 5/21/2026
arched UMBC, black fill, no outline variant, cell 75
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, no outline on black variant, cell 76
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, no outline on yellow variant, cell 77
LettermarkLast Updated : 5/21/2026
arched UMBC, black fill, no outline variant, cell 78
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, no outline on black variant, cell 79
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, no outline on grey variant, cell 80
LettermarkLast Updated : 5/21/2026
arched UMBC, gold fill, no outline on black variant, cell 81
LettermarkLast Updated : 5/21/2026
arched UMBC, black fill, no outline variant, cell 82
LettermarkLast Updated : 5/21/2026
arched UMBC, white fill, no outline on black variant, cell 83
LettermarkLast Updated : 5/21/2026
arched UMBC, black fill, no outline on yellow variant, cell 84
LettermarkLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Institutional Logo Usage

UMBC has three versions of its logo. The horizontal version should be used as the primary identifier of the university in print and/or web communications. The logos are the only correct way to display the university name on stand-alone materials (such as: apparel, promo items, signage, etc). For communications that reach an external audience, at least one official UMBC logo should be included.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Logo Usage Restrictions

The logos must stand alone; they should never be combined with other words to make a phrase. The logo should never be combined with other logos or graphic elements. Resizing the logos must always be done with the height and width dimensions constrained. They may not be manipulated in any other way. In print, the workmarks should be reproduced either as black and PMS 1235, or as CMYK colors from the university color palette. There must always be a clear space around the logos that is at least equivalent to a half inch.

hard rule

University Seal Usage

The official university seal consists of the Maryland state flag rendered as a shield, with the initials "UMBC" underneath and encircled by "University of Maryland, Baltimore County," and the founding year of 1966. Its use is limited to UMBC diplomas, certificates, and high-end merchandise sold in the bookstore. It may also be employed for university-level ceremonial occasions, such as Commencement and Convocation ceremonies. Designers should NOT use the seal in place of, or in conjunction with, the university wordmark.