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University Of Maryland Brand Guidelines

Location
College Park, MD
Established
1856
Mascot
Testudo
Code
MD_NCAA
League
NCAA
Licensing Agency
CLC
University of Maryland

Official Brand Colors

Approved University Colors

Logos & Marks

lettermark 'M' with flag pattern, red/yellow/black on white variant, cell 1
Primary LogoLast Updated : 9/17/2026
lettermark 'M' with flag pattern, red/white/black on yellow variant, cell 2
Primary LogoLast Updated : 9/17/2026
lettermark 'M' with flag pattern, white/yellow/black on red variant, cell 3
Primary LogoLast Updated : 9/17/2026
lettermark 'M' with flag pattern, red/yellow/white on black variant, cell 4
Primary LogoLast Updated : 9/17/2026
Testudo mascot with 'M' lettermark, full color variant, cell 5
Primary LogoLast Updated : 9/17/2026
Testudo mascot with 'M' lettermark, white/black/gray variant, cell 6
Primary LogoLast Updated : 9/17/2026
helmet with 'Terps' script, red helmet variant, cell 7
Primary LogoLast Updated : 9/17/2026
helmet with 'Terps' script, white helmet variant, cell 8
Primary LogoLast Updated : 9/17/2026
'MARYLAND' wordmark with flag pattern, red/yellow/black on white variant, cell 9
Primary LogoLast Updated : 9/17/2026
'MARYLAND' wordmark with flag pattern, white/yellow/black on red variant, cell 10
Primary LogoLast Updated : 9/17/2026
'MARYLAND' wordmark with flag pattern, red/yellow/white on black variant, cell 11
Primary LogoLast Updated : 9/17/2026
'MARYLAND' wordmark with flag pattern, red/white/black on yellow variant, cell 12
Primary LogoLast Updated : 9/17/2026
'MARYLAND TERRAPINS' wordmark with flag pattern, red/yellow/black on white variant, cell 13
Primary LogoLast Updated : 9/17/2026
'MARYLAND TERRAPINS' wordmark with flag pattern, white/yellow/black on red variant, cell 14
Primary LogoLast Updated : 9/17/2026
'MARYLAND TERRAPINS' wordmark with flag pattern, red/yellow/white on black variant, cell 15
Primary LogoLast Updated : 9/17/2026
'MARYLAND TERRAPINS' wordmark with flag pattern, red/white/black on yellow variant, cell 16
Primary LogoLast Updated : 9/17/2026
arched 'MARYLAND' wordmark, red/yellow/black on white variant, cell 17
Primary LogoLast Updated : 9/17/2026
arched 'MARYLAND' wordmark, white/yellow/black on red variant, cell 18
Primary LogoLast Updated : 9/17/2026
arched 'MARYLAND' wordmark, red/yellow/white on black variant, cell 19
Primary LogoLast Updated : 9/17/2026
arched 'MARYLAND' wordmark, red/white/black on yellow variant, cell 20
Primary LogoLast Updated : 9/17/2026
TERPS wordmark, red/yellow on white variant, cell 21
Primary LogoLast Updated : 9/17/2026
TERPS wordmark, white/yellow on red variant, cell 22
Primary LogoLast Updated : 9/17/2026
TERPS wordmark, red/yellow on black variant, cell 23
Primary LogoLast Updated : 9/17/2026
TERPS wordmark, red/black on yellow variant, cell 24
Primary LogoLast Updated : 9/17/2026
TERRAPINS wordmark, red/yellow on white variant, cell 25
Primary LogoLast Updated : 9/17/2026
TERRAPINS wordmark, white/yellow on red variant, cell 26
Primary LogoLast Updated : 9/17/2026
TERRAPINS wordmark, red/yellow on black variant, cell 27
Primary LogoLast Updated : 9/17/2026
TERRAPINS wordmark, red/black on yellow variant, cell 28
Primary LogoLast Updated : 9/17/2026
University of Maryland logo, horizontal lockup variant, cell 29
Institutional MarksLast Updated : 9/17/2026
University of Maryland logo, vertical lockup variant, cell 30
Institutional MarksLast Updated : 9/17/2026
University of Maryland seal, full color with border variant, cell 31
Institutional MarksLast Updated : 9/17/2026
University of Maryland seal, full color without border variant, cell 32
Institutional MarksLast Updated : 9/17/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

advisory rule

Trademark and Registration Symbol Limitation

Licensees are requested to limit ™ and ® designations to one per design in multi-logo designs.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

Prohibition on Alcohol, Drugs, and Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 20, 2026
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