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University Of Maryland Brand Guidelines

Location
College Park, MD
Established
1856
Mascot
Testudo
Code
MD_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Approved University Colors

Logos & Marks

Testudo mascot with 'M' lettermark, full color variant, cell 5
Secondary Logo
Testudo mascot with 'M' lettermark, white/black/gray variant, cell 6
Secondary Logo
helmet with 'Terps' script, red helmet variant, cell 7
Secondary Logo
helmet with 'Terps' script, white helmet variant, cell 8
Secondary Logo
University of Maryland logo, horizontal lockup variant, cell 29
Secondary Logo
University of Maryland logo, vertical lockup variant, cell 30
Secondary Logo
University of Maryland seal, full color with border variant, cell 31
Secondary Logo
University of Maryland seal, full color without border variant, cell 32
Secondary Logo
'MARYLAND' wordmark with flag pattern, red/yellow/black on white variant, cell 9
Wordmark
'MARYLAND' wordmark with flag pattern, white/yellow/black on red variant, cell 10
Wordmark
'MARYLAND' wordmark with flag pattern, red/yellow/white on black variant, cell 11
Wordmark
'MARYLAND' wordmark with flag pattern, red/white/black on yellow variant, cell 12
Wordmark
'MARYLAND TERRAPINS' wordmark with flag pattern, red/yellow/black on white variant, cell 13
Wordmark
'MARYLAND TERRAPINS' wordmark with flag pattern, white/yellow/black on red variant, cell 14
Wordmark
'MARYLAND TERRAPINS' wordmark with flag pattern, red/yellow/white on black variant, cell 15
Wordmark
'MARYLAND TERRAPINS' wordmark with flag pattern, red/white/black on yellow variant, cell 16
Wordmark
arched 'MARYLAND' wordmark, red/yellow/black on white variant, cell 17
Wordmark
arched 'MARYLAND' wordmark, white/yellow/black on red variant, cell 18
Wordmark
arched 'MARYLAND' wordmark, red/yellow/white on black variant, cell 19
Wordmark
arched 'MARYLAND' wordmark, red/white/black on yellow variant, cell 20
Wordmark
TERPS wordmark, red/yellow on white variant, cell 21
Wordmark
TERPS wordmark, white/yellow on red variant, cell 22
Wordmark
TERPS wordmark, red/yellow on black variant, cell 23
Wordmark
TERPS wordmark, red/black on yellow variant, cell 24
Wordmark
TERRAPINS wordmark, red/yellow on white variant, cell 25
Wordmark
TERRAPINS wordmark, white/yellow on red variant, cell 26
Wordmark
TERRAPINS wordmark, red/yellow on black variant, cell 27
Wordmark
TERRAPINS wordmark, red/black on yellow variant, cell 28
Wordmark
lettermark 'M' with flag pattern, red/yellow/black on white variant, cell 1
Lettermark
lettermark 'M' with flag pattern, red/white/black on yellow variant, cell 2
Lettermark
lettermark 'M' with flag pattern, white/yellow/black on red variant, cell 3
Lettermark
lettermark 'M' with flag pattern, red/yellow/white on black variant, cell 4
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

advisory rule

Trademark and Registration Symbol Limitation

Licensees are requested to limit ™ and ® designations to one per design in multi-logo designs.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

Prohibition on Alcohol, Drugs, and Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.