University Of Maine Brand Guidelines

The University of Maine’s full crest logo is the primary institutional logo and must appear on all UMaine publications, websites and other forms of communications viewed by an external audience. The logo must be prominent and dominant.

The three inside sails on the logo must always be light, surrounded by a darker box. The logo cannot be reversed, making the sails dark.

The UMaine crest logo may not be used smaller than 1.25" wide without special permission from Marketing and Communications.

Buffer space must be maintained around the logo. On the sides of the logo, this space must be equal to or larger than the amount of space between the bottom of MAINE and the bottom of the shield. The bottom buffer space can be equal to 1/2 of this space.

UMaine logos are vector files. Vector art uses mathematical proportions to allow art to be scalable to any size without losing clarity.

University of Maine departments, programs, institutes and other units have two options for unit identity logos. Using a template, all departmental logos have consistency in the font, placement, size and spacing.

The graphic may not be combined with an institutional logo or use pieces of the institutional logo within the graphic design. The graphic may not contain “University of Maine” text. The graphic is a secondary mark and must be used along with a primary logo following institutional branding guides.

The University of Maine seal is reserved for use by the President’s Office and is to appear only on official documents, high-end merchandise and communications at the discretion of the President or the President’s designee. The seal is reserved for official UMaine documents, such as diplomas.

The University of Maine is required to include a nondiscrimination notice on all publications to comply with federal regulations.

The MAINE bear logo is the only bear logo used to represent the University of Maine.

The bear logo may not be modified or redesigned in any way. It may not be overlapped with other graphic elements and portions of the logo may not be deconstructed and used in other marks.

The Bear Head logo is to be used along with MAINE, UMAINE or University of Maine text someplace on the item, but not overlapping the artwork. If MAINE is placed above the bear head, the MAINE Bear logo must be used.

UMaine’s official serif fonts are Adobe Garamond Pro and URW Egyptienne. The official sans serif font is Frutiger. Acceptable substitutions for Frutiger are Helvetica and Arial.

For web, Roboto Slab bold 700 may be substituted for URW Egyptienne, Helvetica or Arial for Frutiger, and EB Garamond for Adobe Garamond pro. Google fonts cannot be downloaded for use in print documents, these are only for display on a umaine.edu website.

All university stationary and business cards are created in the official template.

Institutional videos produced for any external UMaine platform or university website all start with a two-second animation of the UMaine crest.

UMaine’s official font for lower-third graphics is Frutiger. Helvetica and Arial are acceptable sans serif font substitutes.

Any manufacturer of products bearing a mark of the University of Maine must be licensed before offering the product for sale. Retail outlets are responsible for ensuring that the merchandise they sell is licensed.

A University of Maine trademark is any name, word, symbol or device used to identify the goodwill and/or services of the University of Maine.

Use of graphical works is not permitted without first obtaining permission.