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University Of Louisville Brand Guidelines

Location
Louisville, KY
Established
1798
Mascot
Cardinals
Code
LOU_NCAA
League
NCAA
Licensing Agency
CLC
University of Louisville

Official Brand Colors

University of Louisville Official Color Palette

Logos & Marks

Cardinal head, color variant, cell 1
Primary LogoLast Updated : 5/21/2026
Cardinal head, color on red variant, cell 2
Primary LogoLast Updated : 5/21/2026
Cardinal head, black and white variant, cell 3
Primary LogoLast Updated : 5/21/2026
Cardinal head, white on black variant, cell 4
Primary LogoLast Updated : 5/21/2026
Helmet Mark, color variant, cell 17
Secondary LogoLast Updated : 5/21/2026
Alumni Mark, color variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Alumni Mark, white on red variant, cell 19
Secondary LogoLast Updated : 5/21/2026
University of Louisville logo, color variant, cell 20
Secondary LogoLast Updated : 5/21/2026
University of Louisville logo, red and black variant, cell 21
Secondary LogoLast Updated : 5/21/2026
J.B. Speed School of Engineering logo, red and black variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Louisville First circular seal, color variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Louisville First circular seal, black and white variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Minerva Seal, black variant, cell 29
Secondary LogoLast Updated : 5/21/2026
LOUISVILLE wordmark, red and black variant, cell 7
WordmarkLast Updated : 5/21/2026
LOUISVILLE wordmark, red and white on black variant, cell 8
WordmarkLast Updated : 5/21/2026
LOUISVILLE wordmark, black and white variant, cell 9
WordmarkLast Updated : 5/21/2026
CARDINALS wordmark, red and black variant, cell 10
WordmarkLast Updated : 5/21/2026
CARDINALS wordmark, red and white on black variant, cell 11
WordmarkLast Updated : 5/21/2026
CARDINALS wordmark, black and white variant, cell 12
WordmarkLast Updated : 5/21/2026
THE VILLE wordmark, red and black variant, cell 13
WordmarkLast Updated : 5/21/2026
THE VILLE wordmark, black and white variant, cell 14
WordmarkLast Updated : 5/21/2026
THE VILLE wordmark, red and white on red variant, cell 15
WordmarkLast Updated : 5/21/2026
THE VILLE wordmark, white with black outline variant, cell 16
WordmarkLast Updated : 5/21/2026
University of Louisville wordmark, red variant, cell 22
WordmarkLast Updated : 5/21/2026
LOUISVILLE FIRST CARDS FOREVER wordmark, black and red variant, cell 24
WordmarkLast Updated : 5/21/2026
LOUISVILLE FIRST CARDS FOREVER wordmark, red and black variant, cell 25
WordmarkLast Updated : 5/21/2026
L lettermark, red with white and black outline variant, cell 5
LettermarkLast Updated : 5/21/2026
L lettermark, red with black outline variant, cell 6
LettermarkLast Updated : 5/21/2026
UL monogram mark, black variant, cell 28
LettermarkLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale (restricted to Presidential Office). No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricatures Permission

Mascot caricatures permitted.

hard rule

Cross Licensing Restriction

Cross licensing with other marks not permitted.

hard rule

Current Player NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Permitted Numbers for Products for Resale

The following numbers are allowed on products for resale: Basketball: 16, 1, 31, 35, 42; Football: 8, 23, 17, 7, 1, 16; Baseball: 7, 1, 17, 13, 14, 3.