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University Of Illinois Brand Guidelines

Location
Urbana-Champaign, IL
Established
1867
Mascot
N/A
Code
IL_NCAA
League
NCAA
Licensing Agency
CLC
University of Illinois

Official Brand Colors

Sports Logo Color Reproduction

Color Palette Specifications

Logos & Marks

Block I, orange with blue outline variant, cell 1
Primary Logo
Block I, orange with white outline on blue variant, cell 2
Primary Logo
Block I, blue with white outline on orange variant, cell 3
Primary Logo
Block I, solid orange variant, cell 4
Primary Logo
Block I, solid blue variant, cell 5
Primary Logo
Block I, solid white on orange variant, cell 6
Primary Logo
Block I, solid white on blue variant, cell 7
Primary Logo
Block I, solid black variant, cell 8
Primary Logo
Shield badge, blue and orange on white variant, cell 23
Secondary Logo
Shield badge, blue and white on orange variant, cell 24
Secondary Logo
Shield badge, orange and white on blue variant, cell 25
Secondary Logo
Shield badge, orange and white on white variant, cell 26
Secondary Logo
Helmet, left-facing variant, cell 31
Secondary Logo
Helmet, right-facing variant, cell 32
Secondary Logo
University Seal, navy variant, cell 39
Secondary Logo
I Illinois lockup, horizontal, navy/orange variant, cell 40
Secondary Logo
I Illinois lockup, horizontal, white on orange variant, cell 41
Secondary Logo
I Illinois lockup, stacked, navy/orange variant, cell 42
Secondary Logo
I Illinois lockup, horizontal, white on navy variant, cell 43
Secondary Logo
ILLINOIS wordmark, blue with orange outline variant, cell 9
Wordmark
ILLINOIS wordmark, blue with white outline on orange variant, cell 10
Wordmark
ILLINOIS wordmark, orange with white outline on blue variant, cell 11
Wordmark
ILLINOIS wordmark, blue with white outline variant, cell 12
Wordmark
ILLINOIS wordmark, white with blue outline on orange variant, cell 13
Wordmark
ILLINOIS wordmark, white with orange outline on blue variant, cell 14
Wordmark
ILLINOIS wordmark, orange with white outline on orange variant, cell 15
Wordmark
FIGHTING ILLINI wordmark, blue with orange outline variant, cell 16
Wordmark
FIGHTING ILLINI wordmark, blue with white outline on orange variant, cell 17
Wordmark
FIGHTING ILLINI wordmark, orange with white outline on blue variant, cell 18
Wordmark
FIGHTING ILLINI wordmark, blue with white outline variant, cell 19
Wordmark
FIGHTING ILLINI wordmark, white with blue outline on orange variant, cell 20
Wordmark
FIGHTING ILLINI wordmark, white with orange outline on blue variant, cell 21
Wordmark
FIGHTING ILLINI wordmark, orange with white outline on orange variant, cell 22
Wordmark
Font System, navy variant, cell 33
Wordmark
Font System, orange variant, cell 34
Wordmark
Illinois script wordmark, navy outline, orange fill variant, cell 35
Wordmark
Illinois script wordmark, orange outline, navy fill variant, cell 36
Wordmark
Illinois script wordmark, white outline, navy fill, on orange variant, cell 37
Wordmark
Illinois script wordmark, orange outline, white fill, on navy variant, cell 38
Wordmark
I Athletics, navy/orange variant, cell 27
Sport Logo
Illinois Athletics wordmark, navy/orange variant, cell 28
Sport Logo
Fighting Illini Athletics wordmark, orange/white variant, cell 29
Sport Logo
I Athletics, orange/white variant, cell 30
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Sport Specific Font Requirement

Team font: Frutiger LT Std. - 75 Black. Keep tracking consistent. Sport can extend beyond boundaries of logo/wordmark above it.

hard rule

Custom Font Usage Restriction

There is no lowercase version. Do not attempt to create a lowercase version. Not intended for large bodies of text.

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Native American Imagery Prohibition

No use of Native American imagery permitted.

hard rule

Black Logo Usage Restriction

Black logo only to be used in addition to second reference to Illinois on item.