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University Of Illinois Brand Guidelines

Location
Urbana-Champaign, IL
Established
1867
Mascot
N/A
Code
IL_NCAA
League
NCAA
Licensing Agency
CLC
University of Illinois

Official Brand Colors

Sports Logo Color Reproduction

Color Palette Specifications

Logos & Marks

Block I, orange with blue outline variant, cell 1
Primary LogoLast Updated : 5/21/2026
Block I, orange with white outline on blue variant, cell 2
Primary LogoLast Updated : 5/21/2026
Block I, blue with white outline on orange variant, cell 3
Primary LogoLast Updated : 5/21/2026
Block I, solid orange variant, cell 4
Primary LogoLast Updated : 5/21/2026
Block I, solid blue variant, cell 5
Primary LogoLast Updated : 5/21/2026
Block I, solid white on orange variant, cell 6
Primary LogoLast Updated : 5/21/2026
Block I, solid white on blue variant, cell 7
Primary LogoLast Updated : 5/21/2026
Block I, solid black variant, cell 8
Primary LogoLast Updated : 5/21/2026
Shield badge, blue and orange on white variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Shield badge, blue and white on orange variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Shield badge, orange and white on blue variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Shield badge, orange and white on white variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Helmet, left-facing variant, cell 31
Secondary LogoLast Updated : 5/21/2026
Helmet, right-facing variant, cell 32
Secondary LogoLast Updated : 5/21/2026
University Seal, navy variant, cell 39
Secondary LogoLast Updated : 5/21/2026
I Illinois lockup, horizontal, navy/orange variant, cell 40
Secondary LogoLast Updated : 5/21/2026
I Illinois lockup, horizontal, white on orange variant, cell 41
Secondary LogoLast Updated : 5/21/2026
I Illinois lockup, stacked, navy/orange variant, cell 42
Secondary LogoLast Updated : 5/21/2026
I Illinois lockup, horizontal, white on navy variant, cell 43
Secondary LogoLast Updated : 5/21/2026
ILLINOIS wordmark, blue with orange outline variant, cell 9
WordmarkLast Updated : 5/21/2026
ILLINOIS wordmark, blue with white outline on orange variant, cell 10
WordmarkLast Updated : 5/21/2026
ILLINOIS wordmark, orange with white outline on blue variant, cell 11
WordmarkLast Updated : 5/21/2026
ILLINOIS wordmark, blue with white outline variant, cell 12
WordmarkLast Updated : 5/21/2026
ILLINOIS wordmark, white with blue outline on orange variant, cell 13
WordmarkLast Updated : 5/21/2026
ILLINOIS wordmark, white with orange outline on blue variant, cell 14
WordmarkLast Updated : 5/21/2026
ILLINOIS wordmark, orange with white outline on orange variant, cell 15
WordmarkLast Updated : 5/21/2026
FIGHTING ILLINI wordmark, blue with orange outline variant, cell 16
WordmarkLast Updated : 5/21/2026
FIGHTING ILLINI wordmark, blue with white outline on orange variant, cell 17
WordmarkLast Updated : 5/21/2026
FIGHTING ILLINI wordmark, orange with white outline on blue variant, cell 18
WordmarkLast Updated : 5/21/2026
FIGHTING ILLINI wordmark, blue with white outline variant, cell 19
WordmarkLast Updated : 5/21/2026
FIGHTING ILLINI wordmark, white with blue outline on orange variant, cell 20
WordmarkLast Updated : 5/21/2026
FIGHTING ILLINI wordmark, white with orange outline on blue variant, cell 21
WordmarkLast Updated : 5/21/2026
FIGHTING ILLINI wordmark, orange with white outline on orange variant, cell 22
WordmarkLast Updated : 5/21/2026
Font System, navy variant, cell 33
WordmarkLast Updated : 5/21/2026
Font System, orange variant, cell 34
WordmarkLast Updated : 5/21/2026
Illinois script wordmark, navy outline, orange fill variant, cell 35
WordmarkLast Updated : 5/21/2026
Illinois script wordmark, orange outline, navy fill variant, cell 36
WordmarkLast Updated : 5/21/2026
Illinois script wordmark, white outline, navy fill, on orange variant, cell 37
WordmarkLast Updated : 5/21/2026
Illinois script wordmark, orange outline, white fill, on navy variant, cell 38
WordmarkLast Updated : 5/21/2026
I Athletics, navy/orange variant, cell 27
Sport LogoLast Updated : 5/21/2026
Illinois Athletics wordmark, navy/orange variant, cell 28
Sport LogoLast Updated : 5/21/2026
Fighting Illini Athletics wordmark, orange/white variant, cell 29
Sport LogoLast Updated : 5/21/2026
I Athletics, orange/white variant, cell 30
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Sport Specific Font Requirement

Team font: Frutiger LT Std. - 75 Black. Keep tracking consistent. Sport can extend beyond boundaries of logo/wordmark above it.

hard rule

Custom Font Usage Restriction

There is no lowercase version. Do not attempt to create a lowercase version. Not intended for large bodies of text.

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Native American Imagery Prohibition

No use of Native American imagery permitted.

hard rule

Black Logo Usage Restriction

Black logo only to be used in addition to second reference to Illinois on item.