University Of Denver Brand Guidelines

No stand alone gold.

Jawbreak is the ATH approved font.

Pioneers can accompany athletic marks only on 'Jawbreak' font and Pioneers if exclusive to athletic branded gear.

DU may not stand alone. It must be accompanied by the full school name: University of Denver OR Arch Denver.

DU may not stand alone. It must be accompanied by the full school name: University of Denver.

Interlocked DU must be accompanied by University of Denver. DU may not be used alone.

Arch Denver must be accompanied by University of Denver with or without sport on retail items.

Sport Specific Marks are one lock-up. If space is prohibited, University of Denver must be placed in a secondary location for retail.

FULL lock-ups including fonts & colors MUST be used correctly per this art sheet for approval. 'DENVER' / 'DU' can't stand alone unless the FULL lock-up is placed separately.

FULL lock-ups including fonts & colors MUST be used correctly per this art sheet for approval. 'DENVER' can't stand alone unless the FULL lock-up is placed separately.

1-color GOLD not permitted for sport specific marks.

No use of current players' name, image, or likeness, is permitted on commercial products with brand (if noted NIL they must include the athletic approved marks). Student-Athletes MUST be granted permission to use marks via NIL partner/school. Photos must be approved via school photographers prior to submission.

Commercial use of University marks is prohibited on sponsored items.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.