University Of Denver Brand Guidelines

Location
Denver, CO
Established
1864
Mascot
N/A
Code
DEN_NCAA
League
NCAA
Licensing Agency
CLC
University of Denver

Official Brand Colors

University of Denver Color Palette

Athletics Color Usage

Logos & Marks

University of Denver Athletics wordmark, 3-color light background variant, cell 2
Primary LogoLast Updated : 5/22/2026
University of Denver Athletics wordmark, 3-color crimson background variant, cell 4
Primary LogoLast Updated : 5/22/2026
University of Denver Athletics wordmark, 3-color black background variant, cell 6
Primary LogoLast Updated : 5/22/2026
University of Denver Athletics wordmark, 2-color light background variant, cell 8
Primary LogoLast Updated : 5/22/2026
University of Denver Athletics wordmark, 1-color light background variant, cell 10
Primary LogoLast Updated : 5/22/2026
DU Athletics logo, 3-color light background variant, cell 1
Secondary LogoLast Updated : 5/22/2026
DU Athletics logo, 3-color crimson background variant, cell 3
Secondary LogoLast Updated : 5/22/2026
DU Athletics logo, 3-color black background variant, cell 5
Secondary LogoLast Updated : 5/22/2026
DU Athletics logo, 2-color light background variant, cell 7
Secondary LogoLast Updated : 5/22/2026
DU Athletics logo, 1-color light background variant, cell 9
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, horizontal, crimson/gold/black variant, cell 20
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, horizontal, crimson/gold/white on black variant, cell 21
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, horizontal, crimson/black variant, cell 22
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, horizontal, white on black variant, cell 23
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, stacked, crimson/gold/black variant, cell 24
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, stacked, crimson/black variant, cell 25
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, vertical, crimson/gold/black variant, cell 26
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, vertical, crimson/black variant, cell 27
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, stacked, black variant, cell 28
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, stacked, white on black variant, cell 29
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, vertical, black variant, cell 30
Secondary LogoLast Updated : 5/22/2026
DU monogram lockup, vertical, white on black variant, cell 31
Secondary LogoLast Updated : 5/22/2026
University of Denver Hockey wordmark, 3-color light background variant, cell 11
Sport LogoLast Updated : 5/22/2026
University of Denver Hockey wordmark, 3-color crimson background variant, cell 12
Sport LogoLast Updated : 5/22/2026
University of Denver Hockey wordmark, 3-color black background variant, cell 13
Sport LogoLast Updated : 5/22/2026
University of Denver Hockey wordmark, 2-color light background variant, cell 14
Sport LogoLast Updated : 5/22/2026
University of Denver Hockey wordmark, 1-color light background variant, cell 15
Sport LogoLast Updated : 5/22/2026
DU Gymnastics logo, 2-color light background variant, cell 16
Sport LogoLast Updated : 5/22/2026
DU Gymnastics logo, 2-color black background variant, cell 17
Sport LogoLast Updated : 5/22/2026
DU Gymnastics logo, 1-color light background variant, cell 18
Sport LogoLast Updated : 5/22/2026
DU Gymnastics logo, 1-color black background variant, cell 19
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Stand Alone Gold

No stand alone gold.

hard rule

Font Restriction for Athletics

Jawbreak is the ATH approved font.

hard rule

Pioneers Font Restriction

Pioneers can accompany athletic marks only on 'Jawbreak' font and Pioneers if exclusive to athletic branded gear.

hard rule

DU Stand Alone Restriction

DU may not stand alone. It must be accompanied by the full school name: University of Denver OR Arch Denver.

hard rule

DU Stand Alone Restriction (Institutional)

DU may not stand alone. It must be accompanied by the full school name: University of Denver.

hard rule

Interlocked DU Accompaniment Requirement

Interlocked DU must be accompanied by University of Denver. DU may not be used alone.

hard rule

Arch Denver Accompaniment Requirement

Arch Denver must be accompanied by University of Denver with or without sport on retail items.

hard rule

Sport Specific Mark Lock-up Requirement

Sport Specific Marks are one lock-up. If space is prohibited, University of Denver must be placed in a secondary location for retail.

hard rule

Full Lock-up Usage Requirement

FULL lock-ups including fonts & colors MUST be used correctly per this art sheet for approval. 'DENVER' / 'DU' can't stand alone unless the FULL lock-up is placed separately.

hard rule

Full Lock-up Usage Requirement (Institutional)

FULL lock-ups including fonts & colors MUST be used correctly per this art sheet for approval. 'DENVER' can't stand alone unless the FULL lock-up is placed separately.

hard rule

1-color GOLD Not Permitted for Sport Specific Marks

1-color GOLD not permitted for sport specific marks.

hard rule

No Use of Current Players' Name, Image, or Likeness on Commercial Products

No use of current players' name, image, or likeness, is permitted on commercial products with brand (if noted NIL they must include the athletic approved marks). Student-Athletes MUST be granted permission to use marks via NIL partner/school. Photos must be approved via school photographers prior to submission.

hard rule

Commercial Use of University Marks on Sponsored Items Prohibited

Commercial use of University marks is prohibited on sponsored items.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.