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University Of Delaware Brand Guidelines

Location
Newark, DE
Established
1743
Mascot
YoUDee
Code
DEL_NCAA
League
NCAA
Licensing Agency
CLC
University of Delaware

Official Brand Colors

Approved University Colors

Logos & Marks

Blue Hen head, full color variant, cell 10
Primary Logo
Blue Hen head, full color on blue variant, cell 11
Primary Logo
Blue Hen head, blue outline variant, cell 12
Primary Logo
Blue Hen head, white outline on blue variant, cell 13
Primary Logo
University of Delaware 1743 mark, blue variant, cell 5
Secondary Logo
University of Delaware 1743 mark, white on blue variant, cell 6
Secondary Logo
University of Delaware seal, blue variant, cell 7
Secondary Logo
University of Delaware seal, black outline variant, cell 8
Secondary Logo
University of Delaware seal, white on black variant, cell 9
Secondary Logo
YouDee mascot with Baby Blue text, full color variant, cell 15
Secondary Logo
YouDee mascot, full color, pose 1 variant, cell 16
Secondary Logo
YouDee mascot, blue outline, pose 1 variant, cell 17
Secondary Logo
YouDee mascot, white outline on blue, pose 1 variant, cell 18
Secondary Logo
YouDee mascot, full color, pose 2 variant, cell 19
Secondary Logo
YouDee mascot, blue outline, pose 2 variant, cell 20
Secondary Logo
YouDee mascot, white outline on blue, pose 2 variant, cell 21
Secondary Logo
mascot head with Delaware Blue Hens wordmark, horizontal lockup, full color on white variant, cell 22
Secondary Logo
mascot head with Delaware Blue Hens wordmark, horizontal lockup, full color on navy variant, cell 23
Secondary Logo
mascot head with Delaware Blue Hens wordmark, horizontal lockup, full color on yellow variant, cell 24
Secondary Logo
mascot head with Delaware Blue Hens wordmark, horizontal lockup, navy on white variant, cell 25
Secondary Logo
mascot head with Delaware Blue Hens wordmark, horizontal lockup, white on navy variant, cell 26
Secondary Logo
mascot head with Delaware Blue Hens wordmark, stacked lockup, full color on white variant, cell 27
Secondary Logo
mascot head with Delaware Blue Hens wordmark, stacked lockup, full color on navy variant, cell 28
Secondary Logo
mascot head with Delaware Blue Hens wordmark, stacked lockup, full color on yellow variant, cell 29
Secondary Logo
mascot head with Delaware Blue Hens wordmark, stacked lockup, navy on white variant, cell 30
Secondary Logo
mascot head with Delaware Blue Hens wordmark, stacked lockup, white on navy variant, cell 31
Secondary Logo
University of Delaware wordmark, blue variant, cell 1
Wordmark
University of Delaware wordmark, white on blue variant, cell 2
Wordmark
Delaware wordmark, full color on white variant, cell 32
Wordmark
Delaware wordmark, full color on navy variant, cell 33
Wordmark
Delaware wordmark, full color on yellow variant, cell 34
Wordmark
Delaware wordmark, navy on white variant, cell 35
Wordmark
Delaware wordmark, yellow on navy variant, cell 36
Wordmark
Delaware Blue Hens wordmark, full color on white variant, cell 37
Wordmark
Delaware Blue Hens wordmark, full color on navy variant, cell 38
Wordmark
Delaware Blue Hens wordmark, full color on yellow variant, cell 39
Wordmark
Delaware Blue Hens wordmark, navy on white variant, cell 40
Wordmark
Delaware Blue Hens wordmark, yellow on navy variant, cell 41
Wordmark
UD lettermark, blue circle variant, cell 3
Lettermark
UD lettermark, white on blue circle variant, cell 4
Lettermark
Football helmet, blue and yellow variant, cell 14
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

conditional rule

Mascot Caricatures Permission

Mascot caricatures permitted with University approval.

conditional rule

Use of University Seal on Products for Resale

University seal not permitted on products for resale (reviewed on a case-by-case basis).

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Heat Seal Appliques Not Permitted

Heat seal appliques are not permitted. Embroidery appliques must be tackle twill.

hard rule

White Base Required When Printing on Colored Background

When printing on a colored background, a white base must be used.

hard rule

Mandatory Art Detail and Color Spec Requirements

IMPORTANT - Please review 'Mandatory Art Detail and Color Spec Requirements' document, which is available for download on the University's Logos on Demand page, before submitting product for approval.

hard rule

Football Helmet Mark Usage

Helmet mark must be used in conjunction with an additional "Delaware" reference somewhere on the product.