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University Of Cincinnati Brand Guidelines

Location
N/A
Established
N/A
Mascot
Bearcats
Code
CIN_NCAA
League
NCAA
Licensing Agency
CLC
University of Cincinnati

Official Brand Colors

Official University Colors

Logos & Marks

C-Paw, black variant, cell 1
Primary LogoLast Updated : 8/4/2026
C-Paw, red variant, cell 2
Primary LogoLast Updated : 8/4/2026
C-Paw, white on gray variant, cell 3
Primary LogoLast Updated : 8/4/2026
C-Paw, white on red variant, cell 4
Primary LogoLast Updated : 8/4/2026
C-Paw, red/white on black variant, cell 5
Primary LogoLast Updated : 8/4/2026
C-Paw, white on black variant, cell 6
Primary LogoLast Updated : 8/4/2026
Cincinnati Bearcats wordmark, black/red variant, cell 7
Secondary LogoLast Updated : 8/4/2026
Bearcats wordmark, black variant, cell 8
Secondary LogoLast Updated : 8/4/2026
Cincinnati wordmark, black/red variant, cell 9
Secondary LogoLast Updated : 8/4/2026
Cincinnati wordmark, black variant, cell 10
Secondary LogoLast Updated : 8/4/2026
Cincinnati Bearcats wordmark, white/red on red variant, cell 11
Secondary LogoLast Updated : 8/4/2026
Bearcats wordmark, white on red variant, cell 12
Secondary LogoLast Updated : 8/4/2026
Cincinnati wordmark, white/red on gray variant, cell 13
Secondary LogoLast Updated : 8/4/2026
Cincinnati wordmark, white on gray variant, cell 14
Secondary LogoLast Updated : 8/4/2026
Cincinnati Bearcats wordmark, white/red on black variant, cell 15
Secondary LogoLast Updated : 8/4/2026
Bearcats wordmark, white on black variant, cell 16
Secondary LogoLast Updated : 8/4/2026
Cincinnati wordmark, white/red on black variant, cell 17
Secondary LogoLast Updated : 8/4/2026
Cincinnati wordmark, white on black variant, cell 18
Secondary LogoLast Updated : 8/4/2026
Cincinnati Bearcats wordmark, black/white variant, cell 19
Secondary LogoLast Updated : 8/4/2026
Bearcats wordmark, black/white variant, cell 20
Secondary LogoLast Updated : 8/4/2026
Cincinnati wordmark, red/black on red variant, cell 21
Secondary LogoLast Updated : 8/4/2026
Cincinnati wordmark, red/black on red variant, cell 22
Secondary LogoLast Updated : 8/4/2026
Cincy wordmark, black/red variant, cell 23
Secondary LogoLast Updated : 8/4/2026
Cincy wordmark, white/red on red variant, cell 24
Secondary LogoLast Updated : 8/4/2026
Cincy wordmark, white/red on black variant, cell 25
Secondary LogoLast Updated : 8/4/2026
UC monogram, red variant, cell 30
Secondary LogoLast Updated : 8/4/2026
UC monogram, white on red variant, cell 31
Secondary LogoLast Updated : 8/4/2026
UC monogram, red on black variant, cell 32
Secondary LogoLast Updated : 8/4/2026
UC monogram, white on black variant, cell 33
Secondary LogoLast Updated : 8/4/2026
UC Health logo, red/black variant, cell 38
Secondary LogoLast Updated : 8/4/2026
UC Health logo, red/white on black variant, cell 38
Secondary LogoLast Updated : 8/4/2026
UC Health logo, white on red variant, cell 38
Secondary LogoLast Updated : 8/4/2026
Helmet, black with C-Paw variant, cell 52
Secondary LogoLast Updated : 8/4/2026
Helmet, red with C-Paw variant, cell 53
Secondary LogoLast Updated : 8/4/2026
Helmet, white with C-Paw variant, cell 54
Secondary LogoLast Updated : 8/4/2026
University seal, red/black variant, cell 59
Secondary LogoLast Updated : 8/4/2026
University seal, red/white on red variant, cell 60
Secondary LogoLast Updated : 8/4/2026
University seal, white/red on black variant, cell 61
Secondary LogoLast Updated : 8/4/2026
University seal, black/white variant, cell 62
Secondary LogoLast Updated : 8/4/2026
Secondary LogoLast Updated : 8/4/2026
Secondary LogoLast Updated : 8/4/2026
Secondary LogoLast Updated : 8/4/2026
Secondary LogoLast Updated : 8/4/2026
Secondary LogoLast Updated : 8/4/2026
Font system, alphabet and numbers variant, cell 58
WordmarkLast Updated : 8/4/2026
University of Cincinnati lockup, black/red variant, cell 26
Institutional MarksLast Updated : 8/4/2026
University of Cincinnati lockup, white/red on red variant, cell 27
Institutional MarksLast Updated : 8/4/2026
University of Cincinnati lockup, white/red on black variant, cell 28
Institutional MarksLast Updated : 8/4/2026
University of Cincinnati lockup, white on black variant, cell 29
Institutional MarksLast Updated : 8/4/2026
University of Cincinnati horizontal lockup, black/red variant, cell 34
Institutional MarksLast Updated : 8/4/2026
University of Cincinnati horizontal lockup, white/red on red variant, cell 35
Institutional MarksLast Updated : 8/4/2026
University of Cincinnati horizontal lockup, white/red on black variant, cell 36
Institutional MarksLast Updated : 8/4/2026
University of Cincinnati horizontal lockup, white on black variant, cell 37
Institutional MarksLast Updated : 8/4/2026

Approved Verbiage

Rules & Guidelines

hard rule

Primary Spirit Mark Safe Space

Logo must be surrounded by safe space equal to height of the ingot.

hard rule

Primary Institutional Mark Safe Space

Logo must be surrounded by safe space equal to the size of the "C" in "Cincinnati".

hard rule

Alternate Institutional Mark Usage and Safe Space

This mark is only to be used when Primary Institutional Marks absolutely will not work. Logo must be surrounded by safe space equal to half the size of the symbol.

hard rule

Fashion Color Uses

When using fashion colors, University mark must be shown in all-white or all-black, whichever shows greater contrast.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

C-Paw Mark Usage Restriction

The "C-Paw" mark may only be used in the ways shown. Placing anything on top of, or interfering with the "C-Paw" mark is prohibited.

hard rule

Use of 'Cats' in Reference to Bearcats

Licensees not allowed to use "Cats" in any form when making reference to "Bearcats" without special permission.

hard rule

"Bearcats" is One Word

"Bearcats" is one word. May not be separated into two words.

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Last Updated: October 6, 2026
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