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Brand Guidelines

University of Cincinnati

Location
N/A
Established
N/A
Mascot
Bearcats
Code
CIN_NCAA
League
NCAA
Licensing Agency
CLC
University of Cincinnati

Official Color Palette

Official University Colors

Guideline Assets

C-Paw, black variant, cell 1
Primary Logo
C-Paw, red variant, cell 2
Primary Logo
C-Paw, white on gray variant, cell 3
Primary Logo
C-Paw, white on red variant, cell 4
Primary Logo
C-Paw, red/white on black variant, cell 5
Primary Logo
C-Paw, white on black variant, cell 6
Primary Logo
Cincinnati Bearcats wordmark, black/red variant, cell 7
Secondary Logo
Bearcats wordmark, black variant, cell 8
Secondary Logo
Cincinnati wordmark, black/red variant, cell 9
Secondary Logo
Cincinnati wordmark, black variant, cell 10
Secondary Logo
Cincinnati Bearcats wordmark, white/red on red variant, cell 11
Secondary Logo
Bearcats wordmark, white on red variant, cell 12
Secondary Logo
Cincinnati wordmark, white/red on gray variant, cell 13
Secondary Logo
Cincinnati wordmark, white on gray variant, cell 14
Secondary Logo
Cincinnati Bearcats wordmark, white/red on black variant, cell 15
Secondary Logo
Bearcats wordmark, white on black variant, cell 16
Secondary Logo
Cincinnati wordmark, white/red on black variant, cell 17
Secondary Logo
Cincinnati wordmark, white on black variant, cell 18
Secondary Logo
Cincinnati Bearcats wordmark, black/white variant, cell 19
Secondary Logo
Bearcats wordmark, black/white variant, cell 20
Secondary Logo
Cincinnati wordmark, red/black on red variant, cell 21
Secondary Logo
Cincinnati wordmark, red/black on red variant, cell 22
Secondary Logo
Cincy wordmark, black/red variant, cell 23
Secondary Logo
Cincy wordmark, white/red on red variant, cell 24
Secondary Logo
Cincy wordmark, white/red on black variant, cell 25
Secondary Logo
University of Cincinnati lockup, black/red variant, cell 26
Secondary Logo
University of Cincinnati lockup, white/red on red variant, cell 27
Secondary Logo
University of Cincinnati lockup, white/red on black variant, cell 28
Secondary Logo
University of Cincinnati lockup, white on black variant, cell 29
Secondary Logo
UC monogram, red variant, cell 30
Secondary Logo
UC monogram, white on red variant, cell 31
Secondary Logo
UC monogram, red on black variant, cell 32
Secondary Logo
UC monogram, white on black variant, cell 33
Secondary Logo
University of Cincinnati horizontal lockup, black/red variant, cell 34
Secondary Logo
University of Cincinnati horizontal lockup, white/red on red variant, cell 35
Secondary Logo
University of Cincinnati horizontal lockup, white/red on black variant, cell 36
Secondary Logo
University of Cincinnati horizontal lockup, white on black variant, cell 37
Secondary Logo
UC Health logo, red/black variant, cell 38
Secondary Logo
UC Health logo, red/white on black variant, cell 38
Secondary Logo
UC Health logo, white on red variant, cell 38
Secondary Logo
Bearcat head, color variant, cell 39
Secondary Logo
Bearcat head, color on black variant, cell 40
Secondary Logo
Bearcat head, black/white variant, cell 41
Secondary Logo
Bearcat head, black/white outline variant, cell 42
Secondary Logo
Bearcat head, black/white outline variant variant, cell 43
Secondary Logo
Full body bearcat, color variant, cell 44
Secondary Logo
Full body bearcat, color on black variant, cell 45
Secondary Logo
Full body bearcat, walking color variant, cell 46
Secondary Logo
Full body bearcat, walking color variant variant, cell 47
Secondary Logo
Full body bearcat, walking color variant variant, cell 48
Secondary Logo
Bearcat eyes, color variant, cell 49
Secondary Logo
Bearcat eyes, color on black variant, cell 50
Secondary Logo
Bearcat eyes, color on red variant, cell 51
Secondary Logo
Helmet, black with C-Paw variant, cell 52
Secondary Logo
Helmet, red with C-Paw variant, cell 53
Secondary Logo
Helmet, white with C-Paw variant, cell 54
Secondary Logo
Baby bearcat, full body variant, cell 55
Secondary Logo
Baby bearcat, full body variant variant, cell 56
Secondary Logo
Baby bearcat, head variant, cell 57
Secondary Logo
University seal, red/black variant, cell 59
Secondary Logo
University seal, red/white on red variant, cell 60
Secondary Logo
University seal, white/red on black variant, cell 61
Secondary Logo
University seal, black/white variant, cell 62
Secondary Logo
C-Paw, white on green variant, cell 63
Secondary Logo
University of Cincinnati lockup, black on pink variant, cell 64
Secondary Logo
Bearcats wordmark, black on light blue variant, cell 65
Secondary Logo
Cincinnati wordmark, white on orange variant, cell 66
Secondary Logo
UC monogram, white on black variant, cell 67
Secondary Logo
Font system, alphabet and numbers variant, cell 58
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Primary Spirit Mark Safe Space

Logo must be surrounded by safe space equal to height of the ingot.

hard rule

Primary Institutional Mark Safe Space

Logo must be surrounded by safe space equal to the size of the "C" in "Cincinnati".

hard rule

Alternate Institutional Mark Usage and Safe Space

This mark is only to be used when Primary Institutional Marks absolutely will not work. Logo must be surrounded by safe space equal to half the size of the symbol.

hard rule

Fashion Color Uses

When using fashion colors, University mark must be shown in all-white or all-black, whichever shows greater contrast.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

C-Paw Mark Usage Restriction

The "C-Paw" mark may only be used in the ways shown. Placing anything on top of, or interfering with the "C-Paw" mark is prohibited.

hard rule

Use of 'Cats' in Reference to Bearcats

Licensees not allowed to use "Cats" in any form when making reference to "Bearcats" without special permission.

hard rule

"Bearcats" is One Word

"Bearcats" is one word. May not be separated into two words.