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University Of Chicago Brand Guidelines

Location
Chicago, IL
Established
1890
Mascot
Maroons
Code
UCH_NCAA
League
NCAA
Licensing Agency
CLC
University of Chicago

Official Brand Colors

Primary University Color Palette

Dark Maroon Color Specifications

Logos & Marks

University of Chicago logo, maroon and black variant, cell 1
Primary Logo
University of Chicago logo, dark greystone variant, cell 2
Primary Logo
University of Chicago logo, black variant, cell 3
Primary Logo
University of Chicago logo, light greystone variant, cell 4
Primary Logo
University of Chicago logo, white on maroon variant, cell 5
Primary Logo
University of Chicago logo, maroon and black on light greystone variant, cell 6
Primary Logo
University of Chicago logo, dark greystone on light greystone variant, cell 7
Primary Logo
University of Chicago logo, black on light greystone variant, cell 8
Primary Logo
University of Chicago logo, white on maroon variant, cell 9
Primary Logo
University of Chicago logo, white on maroon embroidery mark variant, cell 10
Primary Logo
University Shield, maroon on white variant, cell 17
Secondary Logo
University Shield, grey on white variant, cell 18
Secondary Logo
University Shield, black on white variant, cell 19
Secondary Logo
University Shield, white on grey variant, cell 20
Secondary Logo
University Shield, white on maroon variant, cell 21
Secondary Logo
University Shield, maroon on grey variant, cell 22
Secondary Logo
University Shield, grey on grey variant, cell 23
Secondary Logo
University Shield, white on grey variant, cell 24
Secondary Logo
University Shield, black on grey variant, cell 25
Secondary Logo
University Shield, white on maroon variant, cell 26
Secondary Logo
University Shield, white on grey variant, cell 27
Secondary Logo
University Shield, white on black variant, cell 28
Secondary Logo
University Shield, white on maroon variant, cell 29
Secondary Logo
University Shield, embroidery mark, white on maroon variant, cell 30
Secondary Logo
University Seal, black on white variant, cell 31
Secondary Logo
University Seal, grey on white variant, cell 32
Secondary Logo
University Seal, black on white variant, cell 33
Secondary Logo
University Seal, white on grey variant, cell 34
Secondary Logo
University Seal, white on maroon variant, cell 35
Secondary Logo
University Seal, maroon on grey variant, cell 36
Secondary Logo
University Seal, white on black variant, cell 37
Secondary Logo
University Seal, white on black variant, cell 38
Secondary Logo
University Seal, white on maroon variant, cell 39
Secondary Logo
University Seal, embroidery mark, white on maroon variant, cell 40
Secondary Logo
University Seal, embroidery mark, white on grey variant, cell 41
Secondary Logo
University Seal, embroidery mark, white on black variant, cell 42
Secondary Logo
University Seal, embroidery mark, white on maroon variant, cell 43
Secondary Logo
University Seal, embroidery mark, white on maroon variant, cell 44
Secondary Logo
University Seal, embroidery mark, white on grey variant, cell 45
Secondary Logo
University Seal, embroidery mark, white on black variant, cell 46
Secondary Logo
University Seal, embroidery mark, white on maroon variant, cell 47
Secondary Logo
University Seal, embroidery mark, white on maroon variant, cell 48
Secondary Logo
University Seal, embroidery mark, white on maroon variant, cell 49
Secondary Logo
University Phoenix, maroon variant, cell 50
Secondary Logo
University Phoenix, grey variant, cell 51
Secondary Logo
University Phoenix, black variant, cell 52
Secondary Logo
University Phoenix, white variant, cell 53
Secondary Logo
University Phoenix, white on maroon variant, cell 54
Secondary Logo
University Phoenix, maroon on grey variant, cell 55
Secondary Logo
University Phoenix, grey on grey variant, cell 56
Secondary Logo
University Phoenix, black on grey variant, cell 57
Secondary Logo
University Phoenix, white on maroon variant, cell 58
Secondary Logo
University Phoenix, maroon variant, cell 59
Secondary Logo
University Phoenix outline, grey variant, cell 60
Secondary Logo
University Phoenix outline, black variant, cell 61
Secondary Logo
University Phoenix outline, white variant, cell 62
Secondary Logo
University Phoenix outline, white on black variant, cell 63
Secondary Logo
University Phoenix outline, white on maroon variant, cell 64
Secondary Logo
CHICAGO DAD wordmark with C logo, dark maroon on grey garment variant
Secondary Logo
THE UNIVERSITY OF CHICAGO lockup with seal, white on dark grey garment variant
Secondary Logo
THE UNIVERSITY OF CHICAGO lockup with seal and EST. 1890, dark maroon on red garment variant
Secondary Logo
C logo with UCHICAGO wordmark, white on maroon garment variant
Secondary Logo
THE UNIVERSITY OF CHICAGO lockup with seal, dark maroon on light grey garment variant
Secondary Logo
THE UNIVERSITY OF CHICAGO lockup with seal, white on maroon garment variant
Secondary Logo
University of Chicago logotype, maroon horizontal variant, cell 11
Wordmark
University of Chicago logotype, black horizontal variant, cell 12
Wordmark
University of Chicago logotype, white on maroon horizontal variant, cell 13
Wordmark
University of Chicago logotype, maroon stacked variant, cell 14
Wordmark
University of Chicago logotype, black stacked variant, cell 15
Wordmark
University of Chicago logotype, white on maroon stacked variant, cell 16
Wordmark
Gothic UChicago Wordmark, maroon variant, cell 65
Wordmark
Gothic UChicago Wordmark, grey variant, cell 66
Wordmark
Gothic UChicago Wordmark, black variant, cell 67
Wordmark
Gothic UChicago Wordmark, white variant, cell 68
Wordmark
Gothic UChicago Wordmark, white on maroon variant, cell 69
Wordmark
Gothic UChicago Wordmark outlined, maroon with white outline on black variant, cell 70
Wordmark
Gothic UChicago Wordmark outlined, maroon with white outline on maroon variant, cell 71
Wordmark
Gothic UChicago Wordmark outlined, black with white outline on maroon variant, cell 72
Wordmark
Gothic UChicago Wordmark outlined, grey with white outline on maroon variant, cell 73
Wordmark
THE UNIVERSITY OF CHICAGO MAROONS wordmark, maroon/white/black variant, cell 78
Wordmark
THE UNIVERSITY OF CHICAGO MAROONS wordmark, maroon/white/black on grey variant, cell 79
Wordmark
THE UNIVERSITY OF CHICAGO MAROONS wordmark, black variant, cell 80
Wordmark
THE UNIVERSITY OF CHICAGO MAROONS wordmark, white on maroon variant, cell 81
Wordmark
UCHICAGO wordmark, maroon/white/black variant, cell 82
Wordmark
UCHICAGO wordmark, maroon/white/black on grey variant, cell 83
Wordmark
UCHICAGO wordmark, black variant, cell 84
Wordmark
UCHICAGO wordmark, white on maroon variant, cell 85
Wordmark
UCHICAGO EST. 1890 wordmark, maroon/white/black variant, cell 86
Wordmark
UCHICAGO EST. 1890 wordmark, maroon/white/black on grey variant, cell 87
Wordmark
UCHICAGO EST. 1890 wordmark, black variant, cell 88
Wordmark
UCHICAGO EST. 1890 wordmark, white on maroon variant, cell 89
Wordmark
UCHICAGO MAROONS wordmark, maroon/white/black variant, cell 90
Wordmark
UCHICAGO MAROONS wordmark, maroon/white/black on grey variant, cell 91
Wordmark
UCHICAGO MAROONS wordmark, black variant, cell 92
Wordmark
UCHICAGO MAROONS wordmark, white on maroon variant, cell 93
Wordmark
THE UNIVERSITY OF CHICAGO wordmark, dark maroon on black garment variant
Wordmark
uchicago wordmark, dark maroon on light grey garment variant
Wordmark
CHICAGO wordmark, dark maroon with white outline on black hat variant
Wordmark
CHICAGO wordmark, dark maroon with white outline on maroon hat variant
Wordmark
Athletics C, maroon with white outline and black shadow variant, cell 74
Lettermark
Athletics C, maroon with white outline and black shadow on grey variant, cell 75
Lettermark
Athletics C, black variant, cell 76
Lettermark
Athletics C, white on maroon variant, cell 77
Lettermark
C logo with The University of Chicago Maroons, maroon/black on white variant, cell 94
Sport Logo
C logo with The University of Chicago Maroons, maroon/white on grey variant, cell 95
Sport Logo
C logo with The University of Chicago Maroons, black on white variant, cell 96
Sport Logo
C logo with The University of Chicago Maroons, white on maroon variant, cell 97
Sport Logo
Phoenix logo with The University of Chicago Maroons, maroon/black on white variant, cell 98
Sport Logo
Phoenix logo with The University of Chicago Maroons, maroon/white on grey variant, cell 99
Sport Logo
Phoenix logo with The University of Chicago Maroons, black on white variant, cell 100
Sport Logo
Phoenix logo with The University of Chicago Maroons, white on maroon variant, cell 101
Sport Logo
C logo with UChicago Est. 1890, maroon/black on white variant, cell 102
Sport Logo
C logo with UChicago Est. 1890, maroon/white on grey variant, cell 103
Sport Logo
C logo with UChicago Est. 1890, black on white variant, cell 104
Sport Logo
C logo with UChicago Est. 1890, white on maroon variant, cell 105
Sport Logo
Phoenix logo with UChicago Est. 1890, maroon/black on white variant, cell 106
Sport Logo
Phoenix logo with UChicago Est. 1890, maroon/white on grey variant, cell 107
Sport Logo
Phoenix logo with UChicago Est. 1890, black on white variant, cell 108
Sport Logo
Phoenix logo with UChicago Est. 1890, white on maroon variant, cell 109
Sport Logo
C logo with UChicago, maroon/black on white variant, cell 110
Sport Logo
C logo with UChicago, maroon/white on grey variant, cell 111
Sport Logo
C logo with UChicago, black on white variant, cell 112
Sport Logo
C logo with UChicago, white on maroon variant, cell 113
Sport Logo
Phoenix logo with UChicago, maroon/black on white variant, cell 114
Sport Logo
Phoenix logo with UChicago, maroon/white on grey variant, cell 115
Sport Logo
Phoenix logo with UChicago, black on white variant, cell 116
Sport Logo
Phoenix logo with UChicago, white on maroon variant, cell 117
Sport Logo
Phoenix logo with UChicago Est. 1890, maroon/black on white variant, cell 118
Sport Logo
Phoenix logo with UChicago Est. 1890, maroon/white on grey variant, cell 119
Sport Logo
Phoenix logo with UChicago Est. 1890, black on white variant, cell 120
Sport Logo
Phoenix logo with UChicago Est. 1890, white on maroon variant, cell 121
Sport Logo
Phoenix logo with UChicago, maroon/black on white variant, cell 122
Sport Logo
Phoenix logo with UChicago, maroon/white on grey variant, cell 123
Sport Logo
Phoenix logo with UChicago, black on white variant, cell 124
Sport Logo
Phoenix logo with UChicago, white on maroon variant, cell 125
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations or Overlaying Graphics to Seal Permitted

No alterations or overlaying graphics to seal permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.