Back to Directory

University Of Chicago Brand Guidelines

Location
Chicago, IL
Established
1890
Mascot
Maroons
Code
UCH_NCAA
League
NCAA
Licensing Agency
CLC
University of Chicago

Official Brand Colors

Primary University Color Palette

Dark Maroon Color Specifications

Logos & Marks

University of Chicago logo, maroon and black variant, cell 1
Primary LogoLast Updated : 5/22/2026
University of Chicago logo, dark greystone variant, cell 2
Primary LogoLast Updated : 5/22/2026
University of Chicago logo, black variant, cell 3
Primary LogoLast Updated : 5/22/2026
University of Chicago logo, light greystone variant, cell 4
Primary LogoLast Updated : 5/22/2026
University of Chicago logo, white on maroon variant, cell 5
Primary LogoLast Updated : 5/22/2026
University of Chicago logo, maroon and black on light greystone variant, cell 6
Primary LogoLast Updated : 5/22/2026
University of Chicago logo, dark greystone on light greystone variant, cell 7
Primary LogoLast Updated : 5/22/2026
University of Chicago logo, black on light greystone variant, cell 8
Primary LogoLast Updated : 5/22/2026
University of Chicago logo, white on maroon variant, cell 9
Primary LogoLast Updated : 5/22/2026
University of Chicago logo, white on maroon embroidery mark variant, cell 10
Primary LogoLast Updated : 5/22/2026
University Shield, maroon on white variant, cell 17
Secondary LogoLast Updated : 5/22/2026
University Shield, grey on white variant, cell 18
Secondary LogoLast Updated : 5/22/2026
University Shield, black on white variant, cell 19
Secondary LogoLast Updated : 5/22/2026
University Shield, white on grey variant, cell 20
Secondary LogoLast Updated : 5/22/2026
University Shield, white on maroon variant, cell 21
Secondary LogoLast Updated : 5/22/2026
University Shield, maroon on grey variant, cell 22
Secondary LogoLast Updated : 5/22/2026
University Shield, grey on grey variant, cell 23
Secondary LogoLast Updated : 5/22/2026
University Shield, white on grey variant, cell 24
Secondary LogoLast Updated : 5/22/2026
University Shield, black on grey variant, cell 25
Secondary LogoLast Updated : 5/22/2026
University Shield, white on maroon variant, cell 26
Secondary LogoLast Updated : 5/22/2026
University Shield, white on grey variant, cell 27
Secondary LogoLast Updated : 5/22/2026
University Shield, white on black variant, cell 28
Secondary LogoLast Updated : 5/22/2026
University Shield, white on maroon variant, cell 29
Secondary LogoLast Updated : 5/22/2026
University Shield, embroidery mark, white on maroon variant, cell 30
Secondary LogoLast Updated : 5/22/2026
University Seal, black on white variant, cell 31
Secondary LogoLast Updated : 5/22/2026
University Seal, grey on white variant, cell 32
Secondary LogoLast Updated : 5/22/2026
University Seal, black on white variant, cell 33
Secondary LogoLast Updated : 5/22/2026
University Seal, white on grey variant, cell 34
Secondary LogoLast Updated : 5/22/2026
University Seal, white on maroon variant, cell 35
Secondary LogoLast Updated : 5/22/2026
University Seal, maroon on grey variant, cell 36
Secondary LogoLast Updated : 5/22/2026
University Seal, white on black variant, cell 37
Secondary LogoLast Updated : 5/22/2026
University Seal, white on black variant, cell 38
Secondary LogoLast Updated : 5/22/2026
University Seal, white on maroon variant, cell 39
Secondary LogoLast Updated : 5/22/2026
University Seal, embroidery mark, white on maroon variant, cell 40
Secondary LogoLast Updated : 5/22/2026
University Seal, embroidery mark, white on grey variant, cell 41
Secondary LogoLast Updated : 5/22/2026
University Seal, embroidery mark, white on black variant, cell 42
Secondary LogoLast Updated : 5/22/2026
University Seal, embroidery mark, white on maroon variant, cell 43
Secondary LogoLast Updated : 5/22/2026
University Seal, embroidery mark, white on maroon variant, cell 44
Secondary LogoLast Updated : 5/22/2026
University Seal, embroidery mark, white on grey variant, cell 45
Secondary LogoLast Updated : 5/22/2026
University Seal, embroidery mark, white on black variant, cell 46
Secondary LogoLast Updated : 5/22/2026
University Seal, embroidery mark, white on maroon variant, cell 47
Secondary LogoLast Updated : 5/22/2026
University Seal, embroidery mark, white on maroon variant, cell 48
Secondary LogoLast Updated : 5/22/2026
University Seal, embroidery mark, white on maroon variant, cell 49
Secondary LogoLast Updated : 5/22/2026
University Phoenix, maroon variant, cell 50
Secondary LogoLast Updated : 5/22/2026
University Phoenix, grey variant, cell 51
Secondary LogoLast Updated : 5/22/2026
University Phoenix, black variant, cell 52
Secondary LogoLast Updated : 5/22/2026
University Phoenix, white variant, cell 53
Secondary LogoLast Updated : 5/22/2026
University Phoenix, white on maroon variant, cell 54
Secondary LogoLast Updated : 5/22/2026
University Phoenix, maroon on grey variant, cell 55
Secondary LogoLast Updated : 5/22/2026
University Phoenix, grey on grey variant, cell 56
Secondary LogoLast Updated : 5/22/2026
University Phoenix, black on grey variant, cell 57
Secondary LogoLast Updated : 5/22/2026
University Phoenix, white on maroon variant, cell 58
Secondary LogoLast Updated : 5/22/2026
University Phoenix, maroon variant, cell 59
Secondary LogoLast Updated : 5/22/2026
University Phoenix outline, grey variant, cell 60
Secondary LogoLast Updated : 5/22/2026
University Phoenix outline, black variant, cell 61
Secondary LogoLast Updated : 5/22/2026
University Phoenix outline, white variant, cell 62
Secondary LogoLast Updated : 5/22/2026
University Phoenix outline, white on black variant, cell 63
Secondary LogoLast Updated : 5/22/2026
University Phoenix outline, white on maroon variant, cell 64
Secondary LogoLast Updated : 5/22/2026
CHICAGO DAD wordmark with C logo, dark maroon on grey garment variant
Secondary LogoLast Updated : 5/22/2026
THE UNIVERSITY OF CHICAGO lockup with seal, white on dark grey garment variant
Secondary LogoLast Updated : 5/22/2026
THE UNIVERSITY OF CHICAGO lockup with seal and EST. 1890, dark maroon on red garment variant
Secondary LogoLast Updated : 5/22/2026
C logo with UCHICAGO wordmark, white on maroon garment variant
Secondary LogoLast Updated : 5/22/2026
THE UNIVERSITY OF CHICAGO lockup with seal, dark maroon on light grey garment variant
Secondary LogoLast Updated : 5/22/2026
THE UNIVERSITY OF CHICAGO lockup with seal, white on maroon garment variant
Secondary LogoLast Updated : 5/22/2026
University of Chicago logotype, maroon horizontal variant, cell 11
WordmarkLast Updated : 5/22/2026
University of Chicago logotype, black horizontal variant, cell 12
WordmarkLast Updated : 5/22/2026
University of Chicago logotype, white on maroon horizontal variant, cell 13
WordmarkLast Updated : 5/22/2026
University of Chicago logotype, maroon stacked variant, cell 14
WordmarkLast Updated : 5/22/2026
University of Chicago logotype, black stacked variant, cell 15
WordmarkLast Updated : 5/22/2026
University of Chicago logotype, white on maroon stacked variant, cell 16
WordmarkLast Updated : 5/22/2026
Gothic UChicago Wordmark, maroon variant, cell 65
WordmarkLast Updated : 5/22/2026
Gothic UChicago Wordmark, grey variant, cell 66
WordmarkLast Updated : 5/22/2026
Gothic UChicago Wordmark, black variant, cell 67
WordmarkLast Updated : 5/22/2026
Gothic UChicago Wordmark, white variant, cell 68
WordmarkLast Updated : 5/22/2026
Gothic UChicago Wordmark, white on maroon variant, cell 69
WordmarkLast Updated : 5/22/2026
Gothic UChicago Wordmark outlined, maroon with white outline on black variant, cell 70
WordmarkLast Updated : 5/22/2026
Gothic UChicago Wordmark outlined, maroon with white outline on maroon variant, cell 71
WordmarkLast Updated : 5/22/2026
Gothic UChicago Wordmark outlined, black with white outline on maroon variant, cell 72
WordmarkLast Updated : 5/22/2026
Gothic UChicago Wordmark outlined, grey with white outline on maroon variant, cell 73
WordmarkLast Updated : 5/22/2026
THE UNIVERSITY OF CHICAGO MAROONS wordmark, maroon/white/black variant, cell 78
WordmarkLast Updated : 5/22/2026
THE UNIVERSITY OF CHICAGO MAROONS wordmark, maroon/white/black on grey variant, cell 79
WordmarkLast Updated : 5/22/2026
THE UNIVERSITY OF CHICAGO MAROONS wordmark, black variant, cell 80
WordmarkLast Updated : 5/22/2026
THE UNIVERSITY OF CHICAGO MAROONS wordmark, white on maroon variant, cell 81
WordmarkLast Updated : 5/22/2026
UCHICAGO wordmark, maroon/white/black variant, cell 82
WordmarkLast Updated : 5/22/2026
UCHICAGO wordmark, maroon/white/black on grey variant, cell 83
WordmarkLast Updated : 5/22/2026
UCHICAGO wordmark, black variant, cell 84
WordmarkLast Updated : 5/22/2026
UCHICAGO wordmark, white on maroon variant, cell 85
WordmarkLast Updated : 5/22/2026
UCHICAGO EST. 1890 wordmark, maroon/white/black variant, cell 86
WordmarkLast Updated : 5/22/2026
UCHICAGO EST. 1890 wordmark, maroon/white/black on grey variant, cell 87
WordmarkLast Updated : 5/22/2026
UCHICAGO EST. 1890 wordmark, black variant, cell 88
WordmarkLast Updated : 5/22/2026
UCHICAGO EST. 1890 wordmark, white on maroon variant, cell 89
WordmarkLast Updated : 5/22/2026
UCHICAGO MAROONS wordmark, maroon/white/black variant, cell 90
WordmarkLast Updated : 5/22/2026
UCHICAGO MAROONS wordmark, maroon/white/black on grey variant, cell 91
WordmarkLast Updated : 5/22/2026
UCHICAGO MAROONS wordmark, black variant, cell 92
WordmarkLast Updated : 5/22/2026
UCHICAGO MAROONS wordmark, white on maroon variant, cell 93
WordmarkLast Updated : 5/22/2026
THE UNIVERSITY OF CHICAGO wordmark, dark maroon on black garment variant
WordmarkLast Updated : 5/22/2026
uchicago wordmark, dark maroon on light grey garment variant
WordmarkLast Updated : 5/22/2026
CHICAGO wordmark, dark maroon with white outline on black hat variant
WordmarkLast Updated : 5/22/2026
CHICAGO wordmark, dark maroon with white outline on maroon hat variant
WordmarkLast Updated : 5/22/2026
Athletics C, maroon with white outline and black shadow variant, cell 74
LettermarkLast Updated : 5/22/2026
Athletics C, maroon with white outline and black shadow on grey variant, cell 75
LettermarkLast Updated : 5/22/2026
Athletics C, black variant, cell 76
LettermarkLast Updated : 5/22/2026
Athletics C, white on maroon variant, cell 77
LettermarkLast Updated : 5/22/2026
C logo with The University of Chicago Maroons, maroon/black on white variant, cell 94
Sport LogoLast Updated : 5/22/2026
C logo with The University of Chicago Maroons, maroon/white on grey variant, cell 95
Sport LogoLast Updated : 5/22/2026
C logo with The University of Chicago Maroons, black on white variant, cell 96
Sport LogoLast Updated : 5/22/2026
C logo with The University of Chicago Maroons, white on maroon variant, cell 97
Sport LogoLast Updated : 5/22/2026
Phoenix logo with The University of Chicago Maroons, maroon/black on white variant, cell 98
Sport LogoLast Updated : 5/22/2026
Phoenix logo with The University of Chicago Maroons, maroon/white on grey variant, cell 99
Sport LogoLast Updated : 5/22/2026
Phoenix logo with The University of Chicago Maroons, black on white variant, cell 100
Sport LogoLast Updated : 5/22/2026
Phoenix logo with The University of Chicago Maroons, white on maroon variant, cell 101
Sport LogoLast Updated : 5/22/2026
C logo with UChicago Est. 1890, maroon/black on white variant, cell 102
Sport LogoLast Updated : 5/22/2026
C logo with UChicago Est. 1890, maroon/white on grey variant, cell 103
Sport LogoLast Updated : 5/22/2026
C logo with UChicago Est. 1890, black on white variant, cell 104
Sport LogoLast Updated : 5/22/2026
C logo with UChicago Est. 1890, white on maroon variant, cell 105
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago Est. 1890, maroon/black on white variant, cell 106
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago Est. 1890, maroon/white on grey variant, cell 107
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago Est. 1890, black on white variant, cell 108
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago Est. 1890, white on maroon variant, cell 109
Sport LogoLast Updated : 5/22/2026
C logo with UChicago, maroon/black on white variant, cell 110
Sport LogoLast Updated : 5/22/2026
C logo with UChicago, maroon/white on grey variant, cell 111
Sport LogoLast Updated : 5/22/2026
C logo with UChicago, black on white variant, cell 112
Sport LogoLast Updated : 5/22/2026
C logo with UChicago, white on maroon variant, cell 113
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago, maroon/black on white variant, cell 114
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago, maroon/white on grey variant, cell 115
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago, black on white variant, cell 116
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago, white on maroon variant, cell 117
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago Est. 1890, maroon/black on white variant, cell 118
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago Est. 1890, maroon/white on grey variant, cell 119
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago Est. 1890, black on white variant, cell 120
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago Est. 1890, white on maroon variant, cell 121
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago, maroon/black on white variant, cell 122
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago, maroon/white on grey variant, cell 123
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago, black on white variant, cell 124
Sport LogoLast Updated : 5/22/2026
Phoenix logo with UChicago, white on maroon variant, cell 125
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations or Overlaying Graphics to Seal Permitted

No alterations or overlaying graphics to seal permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.