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University Of California Santa Barbara Brand Guidelines

Location
Santa Barbara-Isla Vista, CA
Established
1891
Mascot
Gauchos
Code
BAR_NCAA
League
NCAA
Licensing Agency
CLC
University of California Santa Barbara

Official Brand Colors

Official University Colors

Logos & Marks

UCSB logo with Gaucho hat and eyes, standard variant, cell 1
Primary LogoLast Updated : 5/21/2026
spinning Gaucho hat, standard variant, cell 2
Secondary LogoLast Updated : 5/21/2026
University of California Santa Barbara seal, standard variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Santa Barbara wordmark with Gaucho hat, standard variant, cell 3
WordmarkLast Updated : 5/21/2026
Gauchos wordmark with Gaucho hat, standard variant, cell 4
WordmarkLast Updated : 8/25/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 20, 2026
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