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University Of California Santa Barbara Brand Guidelines

Location
Santa Barbara-Isla Vista, CA
Established
1891
Mascot
Gauchos
Code
BAR_NCAA
League
NCAA
Licensing Agency
CLC
University of California Santa Barbara

Official Brand Colors

Official University Colors

Logos & Marks

UCSB logo with Gaucho hat and eyes, standard variant, cell 1
Primary LogoLast Updated : 5/21/2026
spinning Gaucho hat, standard variant, cell 2
Secondary LogoLast Updated : 5/21/2026
University of California Santa Barbara seal, standard variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Santa Barbara wordmark with Gaucho hat, standard variant, cell 3
WordmarkLast Updated : 5/21/2026
Gauchos wordmark with Gaucho hat, standard variant, cell 4
WordmarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

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University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

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Numbers Permitted on Products for Resale

University permits numbers on products for resale.

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Mascot Caricatures Permitted

Mascot caricatures permitted.

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Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.