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University Of California San Diego Brand Guidelines

Location
N/A
Established
N/A
Mascot
King Triton
Code
UC_SAN_DIEGONCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official School Colors

Logos & Marks

UC San Diego Athletics logo, blue and gold variant, cell 4
Primary LogoLast Updated : 6/24/2026
UC San Diego Athletics logo, white and gold variant, cell 5
Primary LogoLast Updated : 6/24/2026
UC San Diego Athletics logo, blue variant, cell 6
Primary LogoLast Updated : 6/24/2026
UC San Diego Athletics logo, black variant, cell 7
Primary LogoLast Updated : 6/24/2026
UC San Diego Athletics logo, gold variant, cell 8
Primary LogoLast Updated : 6/24/2026
UC San Diego Athletics logo, white variant, cell 9
Primary LogoLast Updated : 6/24/2026
UC San Diego Tritons logo, blue and gold variant, cell 10
Secondary LogoLast Updated : 6/24/2026
UC San Diego Tritons logo, white and gold variant, cell 11
Secondary LogoLast Updated : 6/24/2026
UC San Diego Tritons logo, white and gold variant, cell 12
Secondary LogoLast Updated : 6/24/2026
UC San Diego Tritons logo, blue outline variant, cell 13
Secondary LogoLast Updated : 6/24/2026
UC San Diego Tritons logo, black outline variant, cell 14
Secondary LogoLast Updated : 6/24/2026
UC San Diego Tritons logo, gold outline variant, cell 15
Secondary LogoLast Updated : 6/24/2026
UC San Diego Tritons logo, white outline variant, cell 16
Secondary LogoLast Updated : 6/24/2026
Trident mark, navy with yellow outline variant, cell 30
Secondary LogoLast Updated : 6/24/2026
Trident mark, yellow with navy outline variant, cell 31
Secondary LogoLast Updated : 6/24/2026
Trident mark, yellow with white outline variant, cell 32
Secondary LogoLast Updated : 6/24/2026
Trident mark, navy variant, cell 33
Secondary LogoLast Updated : 6/24/2026
Trident mark, yellow variant, cell 34
Secondary LogoLast Updated : 6/24/2026
Trident mark, black variant, cell 35
Secondary LogoLast Updated : 6/24/2026
Trident mark, white variant, cell 36
Secondary LogoLast Updated : 6/24/2026
University of California San Diego Seal, Institutional Gold variant, cell 37
Secondary LogoLast Updated : 6/24/2026
University of California San Diego Seal, Navy variant, cell 38
Secondary LogoLast Updated : 6/24/2026
University of California San Diego Seal, Gold variant, cell 39
Secondary LogoLast Updated : 6/24/2026
University of California San Diego Seal, White on Navy variant, cell 40
Secondary LogoLast Updated : 6/24/2026
University of California San Diego Seal, Navy Outline variant, cell 41
Secondary LogoLast Updated : 6/24/2026
University of California San Diego Seal, Gold Outline variant, cell 42
Secondary LogoLast Updated : 6/24/2026
University of California San Diego Seal, White Outline on Navy variant, cell 43
Secondary LogoLast Updated : 6/24/2026
Thurgood Marshall College seal, red variant, cell 44
Secondary LogoLast Updated : 6/24/2026
Thurgood Marshall College seal, black variant, cell 45
Secondary LogoLast Updated : 6/24/2026
Thurgood Marshall College seal, white on black variant, cell 46
Secondary LogoLast Updated : 6/24/2026
Sixth College seal, teal variant, cell 47
Secondary LogoLast Updated : 6/24/2026
Sixth College seal, black variant, cell 48
Secondary LogoLast Updated : 6/24/2026
Sixth College seal, white on black variant, cell 49
Secondary LogoLast Updated : 6/24/2026
John Muir College seal, green variant, cell 50
Secondary LogoLast Updated : 6/24/2026
John Muir College seal, black variant, cell 51
Secondary LogoLast Updated : 6/24/2026
John Muir College seal, white on black variant, cell 52
Secondary LogoLast Updated : 6/24/2026
Seventh College seal, gold variant, cell 53
Secondary LogoLast Updated : 6/24/2026
Seventh College seal, black variant, cell 54
Secondary LogoLast Updated : 6/24/2026
Seventh College seal, white on black variant, cell 55
Secondary LogoLast Updated : 6/24/2026
Earl Warren College seal, maroon variant, cell 56
Secondary LogoLast Updated : 6/24/2026
Earl Warren College seal, black variant, cell 57
Secondary LogoLast Updated : 6/24/2026
Earl Warren College seal, white on black variant, cell 58
Secondary LogoLast Updated : 6/24/2026
Scripps Institution of Oceanography lockup, color variant, cell 59
Secondary LogoLast Updated : 6/24/2026
Scripps Institution of Oceanography lockup, white on black variant, cell 60
Secondary LogoLast Updated : 6/24/2026
Revelle College seal, blue and gold variant, cell 61
Secondary LogoLast Updated : 6/24/2026
Revelle College seal, blue variant, cell 62
Secondary LogoLast Updated : 6/24/2026
Revelle College seal, black variant, cell 63
Secondary LogoLast Updated : 6/24/2026
Revelle College seal, white on black variant, cell 64
Secondary LogoLast Updated : 6/24/2026
Eleanor Roosevelt College seal, blue variant, cell 65
Secondary LogoLast Updated : 6/24/2026
Eleanor Roosevelt College seal, black variant, cell 66
Secondary LogoLast Updated : 6/24/2026
Eleanor Roosevelt College seal, white on black variant, cell 67
Secondary LogoLast Updated : 6/24/2026
Birch Aquarium lockup, color variant, cell 68
Secondary LogoLast Updated : 6/24/2026
Birch Aquarium lockup, black variant, cell 69
Secondary LogoLast Updated : 6/24/2026
Birch Aquarium lockup, white on black variant, cell 70
Secondary LogoLast Updated : 6/24/2026
Birch Aquarium horizontal lockup, color variant, cell 71
Secondary LogoLast Updated : 6/24/2026
Birch Aquarium horizontal lockup, black variant, cell 72
Secondary LogoLast Updated : 6/24/2026
Birch Aquarium horizontal lockup, white on black variant, cell 73
Secondary LogoLast Updated : 6/24/2026
The Preuss School lockup, color variant, cell 74
Secondary LogoLast Updated : 6/24/2026
The Preuss School lockup, blue variant, cell 75
Secondary LogoLast Updated : 6/24/2026
The Preuss School lockup, black variant, cell 76
Secondary LogoLast Updated : 6/24/2026
The Preuss School lockup, white on black variant, cell 77
Secondary LogoLast Updated : 6/24/2026
The Preuss School seal, blue variant, cell 78
Secondary LogoLast Updated : 6/24/2026
The Preuss School seal, gold variant, cell 79
Secondary LogoLast Updated : 6/24/2026
The Preuss School seal, black variant, cell 80
Secondary LogoLast Updated : 6/24/2026
The Preuss School seal, white on black variant, cell 81
Secondary LogoLast Updated : 6/24/2026
Epstein Family Amphitheater lockup, color variant, cell 82
Secondary LogoLast Updated : 6/24/2026
Epstein Family Amphitheater lockup, blue variant, cell 83
Secondary LogoLast Updated : 6/24/2026
Epstein Family Amphitheater lockup, black variant, cell 84
Secondary LogoLast Updated : 6/24/2026
Epstein Family Amphitheater lockup, white on black variant, cell 85
Secondary LogoLast Updated : 6/24/2026
Eighth College seal, full color variant, cell 89
Secondary LogoLast Updated : 6/24/2026
Eighth College seal, black and white variant, cell 90
Secondary LogoLast Updated : 6/24/2026
Eighth College seal, reverse/white on black variant, cell 91
Secondary LogoLast Updated : 6/24/2026
UC San Diego wordmark, blue variant, cell 1
WordmarkLast Updated : 6/24/2026
UC San Diego wordmark, blue variant, cell 2
WordmarkLast Updated : 6/24/2026
UC San Diego wordmark, white variant, cell 3
WordmarkLast Updated : 6/24/2026
UC San Diego wordmark, yellow and navy variant, cell 17
WordmarkLast Updated : 6/24/2026
UC San Diego wordmark, yellow and white variant, cell 18
WordmarkLast Updated : 6/24/2026
UC San Diego wordmark, navy variant, cell 19
WordmarkLast Updated : 6/24/2026
UC San Diego wordmark, black variant, cell 20
WordmarkLast Updated : 6/24/2026
UC San Diego wordmark, yellow variant, cell 21
WordmarkLast Updated : 6/24/2026
UC San Diego wordmark, white variant, cell 22
WordmarkLast Updated : 6/24/2026
TRITONS wordmark, yellow with navy outline variant, cell 23
WordmarkLast Updated : 6/24/2026
TRITONS wordmark, navy with yellow outline variant, cell 24
WordmarkLast Updated : 6/24/2026
TRITONS wordmark, yellow with white outline variant, cell 25
WordmarkLast Updated : 6/24/2026
TRITONS wordmark, navy variant, cell 26
WordmarkLast Updated : 6/24/2026
TRITONS wordmark, black variant, cell 27
WordmarkLast Updated : 6/24/2026
TRITONS wordmark, yellow variant, cell 28
WordmarkLast Updated : 6/24/2026
TRITONS wordmark, white variant, cell 29
WordmarkLast Updated : 6/24/2026
UC San Diego Health wordmark, blue variant, cell 86
WordmarkLast Updated : 6/24/2026
UC San Diego Health wordmark, black variant, cell 87
WordmarkLast Updated : 6/24/2026
UC San Diego Health wordmark, white on black variant, cell 88
WordmarkLast Updated : 6/24/2026

Approved Verbiage

Rules & Guidelines

hard rule

Trident Marks Usage

Trident marks must be used in conjunction with another UC San Diego mark.

hard rule

School Seal Restrictions

University seal not permitted on letter head for general resale. No alterations or overlaying graphics to seal permitted.

hard rule

Consumables Licensing

University licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers on Products

University permits numbers on products for resale.

conditional rule

Cross Licensing

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

University Of California San Diego Brand Guidelines & Licensing