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University Of California San Diego Brand Guidelines

Location
N/A
Established
N/A
Mascot
King Triton
Code
UC_SAN_DIEGONCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official School Colors

Logos & Marks

UC San Diego Athletics logo, blue and gold variant, cell 4
Primary Logo
UC San Diego Athletics logo, white and gold variant, cell 5
Primary Logo
UC San Diego Athletics logo, blue variant, cell 6
Primary Logo
UC San Diego Athletics logo, black variant, cell 7
Primary Logo
UC San Diego Athletics logo, gold variant, cell 8
Primary Logo
UC San Diego Athletics logo, white variant, cell 9
Primary Logo
UC San Diego Tritons logo, blue and gold variant, cell 10
Secondary Logo
UC San Diego Tritons logo, white and gold variant, cell 11
Secondary Logo
UC San Diego Tritons logo, white and gold variant, cell 12
Secondary Logo
UC San Diego Tritons logo, blue outline variant, cell 13
Secondary Logo
UC San Diego Tritons logo, black outline variant, cell 14
Secondary Logo
UC San Diego Tritons logo, gold outline variant, cell 15
Secondary Logo
UC San Diego Tritons logo, white outline variant, cell 16
Secondary Logo
Trident mark, navy with yellow outline variant, cell 30
Secondary Logo
Trident mark, yellow with navy outline variant, cell 31
Secondary Logo
Trident mark, yellow with white outline variant, cell 32
Secondary Logo
Trident mark, navy variant, cell 33
Secondary Logo
Trident mark, yellow variant, cell 34
Secondary Logo
Trident mark, black variant, cell 35
Secondary Logo
Trident mark, white variant, cell 36
Secondary Logo
University of California San Diego Seal, Institutional Gold variant, cell 37
Secondary Logo
University of California San Diego Seal, Navy variant, cell 38
Secondary Logo
University of California San Diego Seal, Gold variant, cell 39
Secondary Logo
University of California San Diego Seal, White on Navy variant, cell 40
Secondary Logo
University of California San Diego Seal, Navy Outline variant, cell 41
Secondary Logo
University of California San Diego Seal, Gold Outline variant, cell 42
Secondary Logo
University of California San Diego Seal, White Outline on Navy variant, cell 43
Secondary Logo
Thurgood Marshall College seal, red variant, cell 44
Secondary Logo
Thurgood Marshall College seal, black variant, cell 45
Secondary Logo
Thurgood Marshall College seal, white on black variant, cell 46
Secondary Logo
Sixth College seal, teal variant, cell 47
Secondary Logo
Sixth College seal, black variant, cell 48
Secondary Logo
Sixth College seal, white on black variant, cell 49
Secondary Logo
John Muir College seal, green variant, cell 50
Secondary Logo
John Muir College seal, black variant, cell 51
Secondary Logo
John Muir College seal, white on black variant, cell 52
Secondary Logo
Seventh College seal, gold variant, cell 53
Secondary Logo
Seventh College seal, black variant, cell 54
Secondary Logo
Seventh College seal, white on black variant, cell 55
Secondary Logo
Earl Warren College seal, maroon variant, cell 56
Secondary Logo
Earl Warren College seal, black variant, cell 57
Secondary Logo
Earl Warren College seal, white on black variant, cell 58
Secondary Logo
Scripps Institution of Oceanography lockup, color variant, cell 59
Secondary Logo
Scripps Institution of Oceanography lockup, white on black variant, cell 60
Secondary Logo
Revelle College seal, blue and gold variant, cell 61
Secondary Logo
Revelle College seal, blue variant, cell 62
Secondary Logo
Revelle College seal, black variant, cell 63
Secondary Logo
Revelle College seal, white on black variant, cell 64
Secondary Logo
Eleanor Roosevelt College seal, blue variant, cell 65
Secondary Logo
Eleanor Roosevelt College seal, black variant, cell 66
Secondary Logo
Eleanor Roosevelt College seal, white on black variant, cell 67
Secondary Logo
Birch Aquarium lockup, color variant, cell 68
Secondary Logo
Birch Aquarium lockup, black variant, cell 69
Secondary Logo
Birch Aquarium lockup, white on black variant, cell 70
Secondary Logo
Birch Aquarium horizontal lockup, color variant, cell 71
Secondary Logo
Birch Aquarium horizontal lockup, black variant, cell 72
Secondary Logo
Birch Aquarium horizontal lockup, white on black variant, cell 73
Secondary Logo
The Preuss School lockup, color variant, cell 74
Secondary Logo
The Preuss School lockup, blue variant, cell 75
Secondary Logo
The Preuss School lockup, black variant, cell 76
Secondary Logo
The Preuss School lockup, white on black variant, cell 77
Secondary Logo
The Preuss School seal, blue variant, cell 78
Secondary Logo
The Preuss School seal, gold variant, cell 79
Secondary Logo
The Preuss School seal, black variant, cell 80
Secondary Logo
The Preuss School seal, white on black variant, cell 81
Secondary Logo
Epstein Family Amphitheater lockup, color variant, cell 82
Secondary Logo
Epstein Family Amphitheater lockup, blue variant, cell 83
Secondary Logo
Epstein Family Amphitheater lockup, black variant, cell 84
Secondary Logo
Epstein Family Amphitheater lockup, white on black variant, cell 85
Secondary Logo
Eighth College seal, full color variant, cell 89
Secondary Logo
Eighth College seal, black and white variant, cell 90
Secondary Logo
Eighth College seal, reverse/white on black variant, cell 91
Secondary Logo
UC San Diego wordmark, blue variant, cell 1
Wordmark
UC San Diego wordmark, blue variant, cell 2
Wordmark
UC San Diego wordmark, white variant, cell 3
Wordmark
UC San Diego wordmark, yellow and navy variant, cell 17
Wordmark
UC San Diego wordmark, yellow and white variant, cell 18
Wordmark
UC San Diego wordmark, navy variant, cell 19
Wordmark
UC San Diego wordmark, black variant, cell 20
Wordmark
UC San Diego wordmark, yellow variant, cell 21
Wordmark
UC San Diego wordmark, white variant, cell 22
Wordmark
TRITONS wordmark, yellow with navy outline variant, cell 23
Wordmark
TRITONS wordmark, navy with yellow outline variant, cell 24
Wordmark
TRITONS wordmark, yellow with white outline variant, cell 25
Wordmark
TRITONS wordmark, navy variant, cell 26
Wordmark
TRITONS wordmark, black variant, cell 27
Wordmark
TRITONS wordmark, yellow variant, cell 28
Wordmark
TRITONS wordmark, white variant, cell 29
Wordmark
UC San Diego Health wordmark, blue variant, cell 86
Wordmark
UC San Diego Health wordmark, black variant, cell 87
Wordmark
UC San Diego Health wordmark, white on black variant, cell 88
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Trident Marks Usage

Trident marks must be used in conjunction with another UC San Diego mark.

hard rule

School Seal Restrictions

University seal not permitted on letter head for general resale. No alterations or overlaying graphics to seal permitted.

hard rule

Consumables Licensing

University licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers on Products

University permits numbers on products for resale.

conditional rule

Cross Licensing

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.