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University Of California Riverside Brand Guidelines

Location
Riverside & Palm Desert, CA
Established
1954
Mascot
Highlanders
Code
RIV_NCAA
League
NCAA
Licensing Agency
CLC
University of California Riverside

Official Brand Colors

Approved University Colors

Logos & Marks

UCR lettermark, blue and gold with white outline variant, cell 21
Primary LogoLast Updated : 5/22/2026
UCR lettermark, blue variant, cell 22
Primary LogoLast Updated : 5/22/2026
UCR lettermark, blue with white outline on gold variant, cell 23
Primary LogoLast Updated : 5/22/2026
UCR lettermark, blue on gold variant, cell 24
Primary LogoLast Updated : 5/22/2026
UCR lettermark, gold with white outline on blue variant, cell 25
Primary LogoLast Updated : 5/22/2026
UCR lettermark, gold on blue variant, cell 26
Primary LogoLast Updated : 5/22/2026
UC Riverside logo, full color stacked, white/yellow on blue variant, cell 1
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, full color stacked, blue/white on yellow variant, cell 2
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, full color stacked, blue/yellow on white variant, cell 3
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, full color horizontal, white/yellow on blue variant, cell 4
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, full color horizontal, blue/white on yellow variant, cell 5
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, full color horizontal, blue/yellow on white variant, cell 6
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, one color stacked, blue on yellow variant, cell 7
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, one color stacked, yellow on blue variant, cell 8
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, one color stacked, blue on white variant, cell 9
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, one color stacked, white on blue variant, cell 10
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, one color horizontal, blue on yellow variant, cell 11
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, one color horizontal, yellow on blue variant, cell 12
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, one color horizontal, blue on white variant, cell 13
Secondary LogoLast Updated : 5/22/2026
UC Riverside logo, one color horizontal, white on blue variant, cell 14
Secondary LogoLast Updated : 5/22/2026
California state mark, blue and gold tartan with white outline variant, cell 27
Secondary LogoLast Updated : 5/22/2026
California state mark, blue and gold tartan with white outline on gold variant, cell 28
Secondary LogoLast Updated : 5/22/2026
California state mark, blue and gold tartan with white outline on blue variant, cell 29
Secondary LogoLast Updated : 5/22/2026
California state mark, blue with white outline variant, cell 30
Secondary LogoLast Updated : 5/22/2026
California state mark, blue on gold variant, cell 31
Secondary LogoLast Updated : 5/22/2026
California state mark, gold on blue variant, cell 32
Secondary LogoLast Updated : 5/22/2026
bear head shield mark, blue and gold tartan with white outline variant, cell 33
Secondary LogoLast Updated : 5/22/2026
bear head shield mark, blue and gold tartan with white outline on gold variant, cell 34
Secondary LogoLast Updated : 5/22/2026
bear head shield mark, blue and gold tartan with white outline on blue variant, cell 35
Secondary LogoLast Updated : 5/22/2026
bear head shield mark, blue with white outline variant, cell 36
Secondary LogoLast Updated : 5/22/2026
bear head shield mark, blue on gold variant, cell 37
Secondary LogoLast Updated : 5/22/2026
bear head shield mark, gold on blue variant, cell 38
Secondary LogoLast Updated : 5/22/2026
bear head shield with UCR wordmark, blue and gold tartan with white outline variant, cell 39
Secondary LogoLast Updated : 5/22/2026
bear head shield with UCR wordmark, blue and gold tartan with white outline on gold variant, cell 40
Secondary LogoLast Updated : 5/22/2026
bear head shield with UCR wordmark, blue and gold tartan with white outline on blue variant, cell 41
Secondary LogoLast Updated : 5/22/2026
bear head shield with UCR wordmark, blue with white outline variant, cell 42
Secondary LogoLast Updated : 5/22/2026
bear head shield with UCR wordmark, blue on gold variant, cell 43
Secondary LogoLast Updated : 5/22/2026
bear head shield with UCR wordmark, gold on blue variant, cell 44
Secondary LogoLast Updated : 5/22/2026
numbers 0-9, blue with gold outline variant, cell 63
Secondary LogoLast Updated : 5/22/2026
numbers 0-9, white with blue outline on gold variant, cell 64
Secondary LogoLast Updated : 5/22/2026
numbers 0-9, white with gold outline on blue variant, cell 65
Secondary LogoLast Updated : 5/22/2026
numbers 0-9, blue variant, cell 66
Secondary LogoLast Updated : 5/22/2026
numbers 0-9, blue on gold variant, cell 67
Secondary LogoLast Updated : 5/22/2026
numbers 0-9, gold on blue variant, cell 68
Secondary LogoLast Updated : 5/22/2026
numbers 0-9, white on blue variant, cell 69
Secondary LogoLast Updated : 5/22/2026
UC RIVERSIDE wordmark, gold and blue variant, cell 47
WordmarkLast Updated : 5/22/2026
UC RIVERSIDE wordmark, blue variant, cell 48
WordmarkLast Updated : 5/22/2026
CALIFORNIA RIVERSIDE wordmark, gold and blue variant, cell 49
WordmarkLast Updated : 5/22/2026
CALIFORNIA RIVERSIDE wordmark, blue variant, cell 50
WordmarkLast Updated : 5/22/2026
UC RIVERSIDE wordmark, white and blue on gold variant, cell 53
WordmarkLast Updated : 5/22/2026
UC RIVERSIDE wordmark, blue on gold variant, cell 54
WordmarkLast Updated : 5/22/2026
CALIFORNIA RIVERSIDE wordmark, white and blue on gold variant, cell 55
WordmarkLast Updated : 5/22/2026
CALIFORNIA RIVERSIDE wordmark, blue on gold variant, cell 56
WordmarkLast Updated : 5/22/2026
UC RIVERSIDE wordmark, white and gold on blue variant, cell 59
WordmarkLast Updated : 5/22/2026
UC RIVERSIDE wordmark, gold on blue variant, cell 60
WordmarkLast Updated : 5/22/2026
CALIFORNIA RIVERSIDE wordmark, white and gold on blue variant, cell 61
WordmarkLast Updated : 5/22/2026
CALIFORNIA RIVERSIDE wordmark, gold on blue variant, cell 62
WordmarkLast Updated : 5/22/2026
UCR monogram, full color, white/yellow on blue variant, cell 15
LettermarkLast Updated : 5/22/2026
UCR monogram, full color, blue/white on yellow variant, cell 16
LettermarkLast Updated : 5/22/2026
UCR monogram, full color, blue/yellow on white variant, cell 17
LettermarkLast Updated : 5/22/2026
UCR monogram, one color, blue on yellow variant, cell 18
LettermarkLast Updated : 5/22/2026
UCR monogram, one color, blue on white variant, cell 19
LettermarkLast Updated : 5/22/2026
UCR monogram, one color, white on blue variant, cell 20
LettermarkLast Updated : 5/22/2026
UCR lettermark, blue with gold outline variant, cell 45
LettermarkLast Updated : 5/22/2026
UCR lettermark, blue variant, cell 46
LettermarkLast Updated : 5/22/2026
UCR lettermark, white with blue outline on gold variant, cell 51
LettermarkLast Updated : 5/22/2026
UCR lettermark, blue on gold variant, cell 52
LettermarkLast Updated : 5/22/2026
UCR lettermark, white with gold outline on blue variant, cell 57
LettermarkLast Updated : 5/22/2026
UCR lettermark, gold on blue variant, cell 58
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.