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University Of California Merced Brand Guidelines

Location
Merced, CA
Established
2005
Mascot
Rufus the Bobcat
Code
UCM_NCAA
League
NCAA
Licensing Agency
CLC
University of California Merced

Official Brand Colors

Official Color Palette

Logos & Marks

Primary Mark, Boomer Blue and Bobcat Gold on white variant, cell 1
Primary LogoLast Updated : 5/21/2026
Primary Mark, Bobcat Gold and white on Boomer Blue variant, cell 2
Primary LogoLast Updated : 8/25/2026
Primary Mark, Boomer Blue and white on Bobcat Gold variant, cell 3
Primary LogoLast Updated : 8/25/2026
Secondary Mark, Boomer Blue outline on white variant, cell 4
Secondary LogoLast Updated : 5/21/2026
Secondary Mark, Bobcat Gold outline on white variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Secondary Mark, white outline on Bobcat Gold variant, cell 6
Secondary LogoLast Updated : 8/25/2026
bobcat head, navy/gold on white variant, cell 34
Secondary LogoLast Updated : 8/25/2026
bobcat head, navy/white on white variant, cell 35
Secondary LogoLast Updated : 8/25/2026
bobcat head, gold on navy variant, cell 36
Secondary LogoLast Updated : 8/25/2026
bobcat head, white on navy variant, cell 37
Secondary LogoLast Updated : 8/25/2026
M lettermark with tagline and UC Merced wordmark, navy/gold on white variant, cell 44
Secondary LogoLast Updated : 8/25/2026
M lettermark with tagline and UC Merced wordmark, white/gold on navy variant, cell 45
Secondary LogoLast Updated : 8/25/2026
university seal, navy/gold on white variant, cell 46
Secondary LogoLast Updated : 8/25/2026
university seal, navy on white variant, cell 47
Secondary LogoLast Updated : 8/25/2026
university seal, gold on white variant, cell 48
Secondary LogoLast Updated : 8/25/2026
university seal, white on navy variant, cell 49
Secondary LogoLast Updated : 8/25/2026
Secondary LogoLast Updated : 8/25/2026
Secondary LogoLast Updated : 8/25/2026
Word Mark, Bobcat Gold and Boomer Blue on white variant, cell 7
WordmarkLast Updated : 5/21/2026
Word Mark, Boomer Blue on white variant, cell 10
WordmarkLast Updated : 5/21/2026
Word Mark, Bobcat Gold on white variant, cell 11
WordmarkLast Updated : 5/21/2026
Word Mark, white on Boomer Blue variant, cell 12
WordmarkLast Updated : 5/21/2026
Arch Word Mark, Bobcat Gold and Boomer Blue on white variant, cell 13
WordmarkLast Updated : 5/21/2026
Arch Word Mark, Boomer Blue and Bobcat Gold on white variant, cell 14
WordmarkLast Updated : 5/21/2026
Arch Word Mark, Bobcat Gold and white on Boomer Blue variant, cell 15
WordmarkLast Updated : 8/25/2026
Arch Word Mark, Boomer Blue and white on Bobcat Gold variant, cell 16
WordmarkLast Updated : 8/25/2026
Arch Word Mark, Boomer Blue on white variant, cell 17
WordmarkLast Updated : 5/21/2026
Arch Word Mark, Bobcat Gold on white variant, cell 18
WordmarkLast Updated : 5/21/2026
Arch Word Mark, white on Boomer Blue variant, cell 19
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head, navy/gold on white variant, cell 20
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head, white/gold on navy variant, cell 21
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head, white on navy variant, cell 22
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head, navy/white on gold variant, cell 23
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head, navy on white variant, cell 24
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head, gold on navy variant, cell 25
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head, white on navy variant, cell 26
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head and tagline, navy/gold on white variant, cell 27
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head and tagline, white/gold on navy variant, cell 28
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head and tagline, white on navy variant, cell 29
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head and tagline, navy/white on gold variant, cell 30
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head and tagline, navy on white variant, cell 31
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head and tagline, gold on navy variant, cell 32
WordmarkLast Updated : 8/25/2026
UC Merced wordmark with bobcat head and tagline, white on navy variant, cell 33
WordmarkLast Updated : 8/25/2026
bobcat head with UC Merced wordmark, navy/gold on white variant, cell 38
WordmarkLast Updated : 8/25/2026
bobcat head with UC Merced wordmark, white/gold on navy variant, cell 39
WordmarkLast Updated : 8/25/2026
bobcat head with UC Merced wordmark, navy/white on gold variant, cell 40
WordmarkLast Updated : 8/25/2026
bobcat head with UC Merced wordmark, navy on white variant, cell 41
WordmarkLast Updated : 8/25/2026
bobcat head with UC Merced wordmark, gold on navy variant, cell 42
WordmarkLast Updated : 8/25/2026
bobcat head with UC Merced wordmark, white on navy variant, cell 43
WordmarkLast Updated : 8/25/2026
Institutional MarksLast Updated : 8/25/2026
Institutional MarksLast Updated : 8/25/2026
Institutional MarksLast Updated : 8/25/2026
Institutional MarksLast Updated : 8/25/2026

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Caricatures Not Permitted

Mascot caricatures not permitted.

hard rule

Cross Licensing Not Permitted

Cross licensing with other marks not permitted.

hard rule

Non-traditional/Fashion Colors Not Permitted for Apparel

Non-traditional/fashion colors not permitted for apparel use.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Duplicative UC Merced Name with Logo

Do not include 'UC Merced' plain text with the logo, please choose one, so UC Merced name is not duplicative.

hard rule

No Printing Logo on Black Clothing

Please do not print the logo on black clothing items. Only gray, white, navy, gold are acceptable.

hard rule

Seal Rotation and Recoloring Prohibited

Do not rotate or recolor the seal.

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Last Updated: October 6, 2026
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