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University Of California Davis Brand Guidelines

Location
Davis, CA
Established
1908
Mascot
Gunrock
Code
CAD_NCAA
League
NCAA
Licensing Agency
CLC
University of California Davis

Official Brand Colors

Primary University Colors

Secondary University Colors

Logos & Marks

UC Davis wordmark, blue/gold on white variant, cell 1
Primary LogoLast Updated : 8/17/2026
UC Davis wordmark, white/gold on blue variant, cell 2
Primary LogoLast Updated : 8/17/2026
UC Davis wordmark, blue/white on gold variant, cell 3
Primary LogoLast Updated : 8/17/2026
UC Davis wordmark, gold/white on blue variant, cell 4
Primary LogoLast Updated : 8/17/2026
UC Davis wordmark, black/gray on white variant, cell 5
Primary LogoLast Updated : 8/17/2026
UC Davis wordmark, white/gray on black variant, cell 6
Primary LogoLast Updated : 8/17/2026
CA lettermark, blue/gold on gray variant, cell 35
Primary LogoLast Updated : 5/21/2026
CA lettermark, blue/gold on white variant, cell 36
Primary LogoLast Updated : 5/21/2026
CA lettermark, gold/blue on navy variant, cell 37
Primary LogoLast Updated : 5/21/2026
CA lettermark, blue/gold on gold variant, cell 38
Primary LogoLast Updated : 5/21/2026
CA lettermark, white/gold on gray variant, cell 39
Primary LogoLast Updated : 5/21/2026
CA lettermark, gold/white on white variant, cell 40
Primary LogoLast Updated : 5/21/2026
CA lettermark, white/gold on navy variant, cell 41
Primary LogoLast Updated : 5/21/2026
CA lettermark, white/gold on gold variant, cell 42
Primary LogoLast Updated : 5/21/2026
UC Davis Health wordmark, blue/gold on white variant, cell 13
Secondary LogoLast Updated : 8/17/2026
UC Davis Health wordmark, white/gold on black variant, cell 14
Secondary LogoLast Updated : 8/17/2026
UC Davis Health wordmark, blue/gold on white variant, cell 15
Secondary LogoLast Updated : 8/17/2026
UCD lockup, gold/blue on white variant, cell 18
Secondary LogoLast Updated : 8/17/2026
UCD lockup, gold/white on blue variant, cell 19
Secondary LogoLast Updated : 8/25/2026
UCD lockup, blue/gold on white variant, cell 22
Secondary LogoLast Updated : 5/21/2026
UCD lockup, blue/white on gold variant, cell 23
Secondary LogoLast Updated : 5/21/2026
UCD lockup, gold/white on blue, stacked variant, cell 24
Secondary LogoLast Updated : 8/17/2026
UCD lockup, gold/white on blue, stacked variant, cell 25
Secondary LogoLast Updated : 8/17/2026
UCD lockup, gold/blue on white, stacked variant, cell 26
Secondary LogoLast Updated : 8/17/2026
Aggies map mark, blue/gold on white variant, cell 33
Secondary LogoLast Updated : 8/25/2026
Aggies map mark, white/gold on blue variant, cell 34
Secondary LogoLast Updated : 8/17/2026
UC DAVIS ATHLETICS wordmark, blue/gold on white variant, cell 43
Secondary LogoLast Updated : 5/21/2026
UC DAVIS ATHLETICS wordmark, blue on white variant, cell 44
Secondary LogoLast Updated : 5/21/2026
UC DAVIS ATHLETICS wordmark, gold outline on gold variant, cell 45
Secondary LogoLast Updated : 5/21/2026
UC DAVIS ATHLETICS wordmark, white outline on gold variant, cell 46
Secondary LogoLast Updated : 5/21/2026
UC DAVIS ATHLETICS wordmark, white/gold on navy variant, cell 47
Secondary LogoLast Updated : 5/21/2026
UC DAVIS ATHLETICS wordmark, gold/white on navy variant, cell 48
Secondary LogoLast Updated : 5/21/2026
UC DAVIS ATHLETICS wordmark, blue outline on gray variant, cell 49
Secondary LogoLast Updated : 5/21/2026
UC DAVIS ATHLETICS wordmark, white outline on gray variant, cell 50
Secondary LogoLast Updated : 5/21/2026
mascot, forward facing on navy variant, cell 55
Secondary LogoLast Updated : 8/17/2026
mascot, pointing up on navy variant, cell 56
Secondary LogoLast Updated : 8/17/2026
mascot, pointing right on navy variant, cell 57
Secondary LogoLast Updated : 8/17/2026
Aggies script, gold/blue variant, cell 27
WordmarkLast Updated : 5/21/2026
Aggies script, blue/gold variant, cell 28
WordmarkLast Updated : 5/21/2026
Aggies script, white/blue outline variant, cell 29
WordmarkLast Updated : 5/21/2026
GoAgs! script, gold/blue variant, cell 30
WordmarkLast Updated : 8/17/2026
GoAgs! script, blue/gold variant, cell 31
WordmarkLast Updated : 8/17/2026
GoAgs! script, white/blue outline variant, cell 32
WordmarkLast Updated : 8/17/2026
Davis script wordmark, blue variant, cell 53
WordmarkLast Updated : 5/21/2026
Davis script wordmark, gold on navy variant, cell 54
WordmarkLast Updated : 5/21/2026
UCD lettermark, gold on white variant, cell 16
LettermarkLast Updated : 8/17/2026
UCD lettermark, gold on blue variant, cell 17
LettermarkLast Updated : 8/17/2026
UCD lettermark, blue on white variant, cell 20
LettermarkLast Updated : 5/21/2026
UCD lettermark, blue on gold variant, cell 21
LettermarkLast Updated : 5/21/2026
CA FOOTBALL lockup, blue/gold variant, cell 51
Sport LogoLast Updated : 8/17/2026
UC DAVIS FOOTBALL lockup, blue variant, cell 52
Sport LogoLast Updated : 5/21/2026
UC Davis secondary wordmark, blue/gold on white variant, cell 7
Institutional MarksLast Updated : 8/17/2026
UC Davis secondary wordmark, gold/white on blue variant, cell 8
Institutional MarksLast Updated : 8/17/2026
UC Davis secondary wordmark, blue/white on gold variant, cell 9
Institutional MarksLast Updated : 8/17/2026
UC Davis secondary wordmark, white/gold on blue variant, cell 10
Institutional MarksLast Updated : 8/17/2026
UC Davis secondary wordmark, blue/gold on white variant, cell 11
Institutional MarksLast Updated : 8/17/2026
UC Davis secondary wordmark, gold/gold on white variant, cell 12
Institutional MarksLast Updated : 8/17/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Sport-Specific Lockup Mark Font and Usage

Font: Proxima Nova Extrabold; 8pt.; Optical Kerning; Tracking at 662. Do not alter size or placement relationships. Use only the following official sport names: Baseball, Basketball, Beach Volleyball, Cross Country, Equestrian, Field Hockey, Football, Golf, Gymnastics, Lacrosse, Soccer, Softball, Swimming & Diving, Tennis, Track & Field, Volleyball, Water Polo.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 20, 2026
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