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University Of Califonia, Los Angeles Brand Guidelines

Location
Los Angeles, CA
Established
1919
Mascot
Bruins
Code
UCLA_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official Color Palette

Joe Bruin Mascot Mark Color Palette

Logos & Marks

Paw Print, blue variant, cell 43
Secondary Logo
Walking Bear, blue variant, cell 44
Secondary Logo
School Seal, full color variant, cell 45
Secondary Logo
School Seal, full color dark background variant, cell 46
Secondary Logo
School Seal, 3 color variant, cell 47
Secondary Logo
School Seal, 3 color dark background variant, cell 48
Secondary Logo
School Seal, blue variant, cell 49
Secondary Logo
School Seal, white variant, cell 50
Secondary Logo
Helmet Mark, two color variant, cell 51
Secondary Logo
Helmet Mark, one color variant, cell 52
Secondary Logo
Helmet Mark, gold variant, cell 53
Secondary Logo
Helmet Mark, gold with blue script variant, cell 54
Secondary Logo
Joe Bruin Mascot Head, full color variant, cell 55
Secondary Logo
Joe Bruin Mascot Head, blue outline variant, cell 56
Secondary Logo
Joe Bruin Mascot Head, white outline on blue background variant, cell 57
Secondary Logo
Joe Bruin Mascot Head with UCLA Bruins wordmark, full color variant, cell 58
Secondary Logo
Joe Bruin Mascot Head with UCLA Bruins wordmark, blue outline variant, cell 59
Secondary Logo
Joe Bruin Mascot Head with UCLA Bruins wordmark, white outline on blue background variant, cell 60
Secondary Logo
Joe Bruin Mascot Head with UCLA wordmark, full color variant, cell 61
Secondary Logo
Joe Bruin Mascot Full Body, full color variant, cell 62
Secondary Logo
Joe Bruin Mascot Full Body with Basketball, full color variant, cell 63
Secondary Logo
Joe Bruin Mascot Full Body with Basketball, full color variant, cell 64
Secondary Logo
Joe Bruin Mascot Full Body Running, full color variant, cell 65
Secondary Logo
Joe Bruin Mascot Full Body Running with Football, full color variant, cell 66
Secondary Logo
Joe Bruin Mascot Full Body Kicking, full color variant, cell 67
Secondary Logo
Retro Joe Bruin Mascot Head, full color variant, cell 68
Secondary Logo
Retro Joe Bruin Mascot Head, blue outline variant, cell 69
Secondary Logo
Retro Joe Bruin Mascot Head, white outline on grey background variant, cell 70
Secondary Logo
Retro Joe Bruin Mascot Head, full color on blue background variant, cell 71
Secondary Logo
Retro Joe Bruin Mascot Head, white outline on blue background variant, cell 72
Secondary Logo
Retro Joe Bruin Mascot Head, white outline on dark grey background variant, cell 73
Secondary Logo
Retro Joe Bruin Mascot Full Body, full color variant, cell 74
Secondary Logo
Retro Joe Bruin Mascot Full Body, blue outline variant, cell 75
Secondary Logo
Retro Joe Bruin Mascot Full Body, white outline on grey background variant, cell 76
Secondary Logo
Retro Joe Bruin Mascot Full Body, white outline on dark grey background variant, cell 77
Secondary Logo
Retro Joe Bruin Mascot Full Body, full color on blue background variant, cell 78
Secondary Logo
Retro Joe Bruin Mascot Full Body, white outline on blue background variant, cell 79
Secondary Logo
stripe pattern, blue/yellow/blue variant, cell 100
Secondary Logo
stripe pattern, white/yellow/white variant, cell 101
Secondary Logo
stripe pattern, white/blue/white variant, cell 102
Secondary Logo
UCLA Laurel Seal Composite Mark, full color variant, cell 106
Secondary Logo
UCLA Laurel Seal Composite Mark, blue and white variant, cell 107
Secondary Logo
UCLA Laurel Seal Composite Mark, blue outline variant, cell 108
Secondary Logo
UCLA Laurel Seal Composite Mark, blue solid variant, cell 109
Secondary Logo
UCLA Laurel Seal Composite Mark, white outline variant, cell 110
Secondary Logo
UCLA Script, UCLA Powderkeg Blue variant, cell 1
Wordmark
UCLA Script, UCLA Powderkeg Blue with UCLA Westwood Gold outline variant, cell 2
Wordmark
UCLA Script, UCLA Westwood Gold with White outline variant, cell 3
Wordmark
UCLA Script, UCLA Powderkeg Blue with White outline variant, cell 4
Wordmark
UCLA Block Arch, UCLA Powderkeg Blue variant, cell 5
Wordmark
UCLA Block Arch, UCLA Powderkeg Blue with UCLA Westwood Gold outline variant, cell 6
Wordmark
UCLA Block Arch, UCLA Westwood Gold with White outline variant, cell 7
Wordmark
UCLA Block Arch, UCLA Powderkeg Blue with White outline variant, cell 8
Wordmark
UCLA Block, UCLA Powderkeg Blue variant, cell 9
Wordmark
UCLA Block, UCLA Powderkeg Blue with UCLA Westwood Gold outline variant, cell 10
Wordmark
UCLA Block, UCLA Westwood Gold with White outline variant, cell 11
Wordmark
UCLA Block, UCLA Powderkeg Blue with White outline variant, cell 12
Wordmark
UCLA Condensed Block Arch, UCLA Powderkeg Blue variant, cell 13
Wordmark
UCLA Condensed Block Arch, UCLA Powderkeg Blue with UCLA Westwood Gold outline variant, cell 14
Wordmark
UCLA Condensed Block Arch, UCLA Westwood Gold with White outline variant, cell 15
Wordmark
UCLA Condensed Block Arch, UCLA Powderkeg Blue with White outline variant, cell 16
Wordmark
UCLA Condensed Block, UCLA Powderkeg Blue variant, cell 17
Wordmark
UCLA Condensed Block, UCLA Powderkeg Blue with UCLA Westwood Gold outline variant, cell 18
Wordmark
UCLA Condensed Block, UCLA Westwood Gold with White outline variant, cell 19
Wordmark
UCLA Condensed Block, UCLA Powderkeg Blue with White outline variant, cell 20
Wordmark
Bruins Script, blue variant, cell 21
Wordmark
Bruins Script, blue with yellow outline variant, cell 22
Wordmark
Bruins Script, yellow with white outline variant, cell 23
Wordmark
Bruins Script, blue with white outline variant, cell 24
Wordmark
Bruins Block Arch, blue variant, cell 25
Wordmark
Bruins Block Arch, blue with yellow outline variant, cell 26
Wordmark
Bruins Block Arch, yellow with white outline variant, cell 27
Wordmark
Bruins Block Arch, blue with white outline variant, cell 28
Wordmark
Bruins Block, blue variant, cell 29
Wordmark
Bruins Block, blue with yellow outline variant, cell 30
Wordmark
Bruins Block, yellow with white outline variant, cell 31
Wordmark
Bruins Block, blue with white outline variant, cell 32
Wordmark
Bruins Condensed Block, blue variant, cell 33
Wordmark
Bruins Condensed Block, blue with yellow outline variant, cell 34
Wordmark
Bruins Condensed Block, yellow with white outline variant, cell 35
Wordmark
Bruins Condensed Block, blue with white outline variant, cell 36
Wordmark
UCLA wordmark, primary unboxed variant, cell 41
Wordmark
UCLA wordmark, primary boxed variant, cell 42
Wordmark
UCLA Flat Top Arch, blue variant, cell 80
Wordmark
UCLA Flat Top Arch, blue with yellow outline variant, cell 81
Wordmark
UCLA Flat Top Arch, yellow with white outline variant, cell 82
Wordmark
UCLA Flat Top Arch, blue with white outline variant, cell 83
Wordmark
Bruins Condensed Block Arch, blue variant, cell 84
Wordmark
Bruins Condensed Block Arch, blue with yellow outline variant, cell 85
Wordmark
Bruins Condensed Block Arch, yellow with white outline variant, cell 86
Wordmark
Bruins Condensed Block Arch, blue with white outline variant, cell 87
Wordmark
CHAMPIONS MADE HERE, blue variant, cell 88
Wordmark
CHAMPIONS MADE HERE, blue with yellow outline variant, cell 89
Wordmark
CHAMPIONS MADE HERE, yellow with white outline variant, cell 90
Wordmark
CHAMPIONS MADE HERE, blue with white outline variant, cell 91
Wordmark
CHAMPIONS MADE HERE stacked, blue variant, cell 92
Wordmark
CHAMPIONS MADE HERE stacked, blue with yellow outline variant, cell 93
Wordmark
CHAMPIONS MADE HERE stacked, yellow with white outline variant, cell 94
Wordmark
CHAMPIONS MADE HERE stacked, blue with white outline variant, cell 95
Wordmark
1919, blue variant, cell 96
Wordmark
EST. 1919, blue variant, cell 97
Wordmark
ESTABLISHED 1919, blue variant, cell 98
Wordmark
UCLA EST. 1919, blue variant, cell 99
Wordmark
University of California Los Angeles, Basic Spell Out variant, cell 111
Wordmark
University of California Los Angeles, Arial Bold variant, cell 112
Wordmark
University of California Los Angeles, Karbon | UCLA variant, cell 113
Wordmark
UNIVERSITY OF CALIFORNIA LOS ANGELES, Athletic Standard | UCLA variant, cell 114
Wordmark
Bruins B, blue variant, cell 37
Lettermark
Bruins B, blue with yellow outline variant, cell 38
Lettermark
Bruins B, yellow with white outline variant, cell 39
Lettermark
Bruins B, blue with white outline variant, cell 40
Lettermark
UCLA Basketball Patch, full color variant, cell 103
Sport Logo
UCLA Basketball Patch, black and white variant, cell 104
Sport Logo
UCLA Basketball Patch, white and black variant, cell 105
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Retro Joe Bruin Marks Distribution Restriction

Retro Joe Bruin Marks may not be sold in the mass distribution channel. Mid-tier and better only.

hard rule

University of California Los Angeles Spell Out Font Usage

University of California Los Angeles® may be rendered in Arial Bold, Karbon | UCLA, or Athletic Standard | UCLA fonts.