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University Of Califonia, Los Angeles Brand Guidelines

Location
Los Angeles, CA
Established
1919
Mascot
Bruins
Code
UCLA_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official Color Palette

Joe Bruin Mascot Mark Color Palette

Logos & Marks

Paw Print, blue variant, cell 43
Secondary LogoLast Updated : 6/23/2026
Walking Bear, blue variant, cell 44
Secondary LogoLast Updated : 6/23/2026
School Seal, full color variant, cell 45
Secondary LogoLast Updated : 6/23/2026
School Seal, full color dark background variant, cell 46
Secondary LogoLast Updated : 6/23/2026
School Seal, 3 color variant, cell 47
Secondary LogoLast Updated : 6/23/2026
School Seal, 3 color dark background variant, cell 48
Secondary LogoLast Updated : 6/23/2026
School Seal, blue variant, cell 49
Secondary LogoLast Updated : 6/23/2026
School Seal, white variant, cell 50
Secondary LogoLast Updated : 6/23/2026
Helmet Mark, two color variant, cell 51
Secondary LogoLast Updated : 6/23/2026
Helmet Mark, one color variant, cell 52
Secondary LogoLast Updated : 6/23/2026
Helmet Mark, gold variant, cell 53
Secondary LogoLast Updated : 6/23/2026
Helmet Mark, gold with blue script variant, cell 54
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Head, full color variant, cell 55
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Head, blue outline variant, cell 56
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Head, white outline on blue background variant, cell 57
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Head with UCLA Bruins wordmark, full color variant, cell 58
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Head with UCLA Bruins wordmark, blue outline variant, cell 59
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Head with UCLA Bruins wordmark, white outline on blue background variant, cell 60
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Head with UCLA wordmark, full color variant, cell 61
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Full Body, full color variant, cell 62
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Full Body with Basketball, full color variant, cell 63
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Full Body with Basketball, full color variant, cell 64
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Full Body Running, full color variant, cell 65
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Full Body Running with Football, full color variant, cell 66
Secondary LogoLast Updated : 6/23/2026
Joe Bruin Mascot Full Body Kicking, full color variant, cell 67
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Head, full color variant, cell 68
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Head, blue outline variant, cell 69
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Head, white outline on grey background variant, cell 70
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Head, full color on blue background variant, cell 71
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Head, white outline on blue background variant, cell 72
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Head, white outline on dark grey background variant, cell 73
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Full Body, full color variant, cell 74
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Full Body, blue outline variant, cell 75
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Full Body, white outline on grey background variant, cell 76
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Full Body, white outline on dark grey background variant, cell 77
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Full Body, full color on blue background variant, cell 78
Secondary LogoLast Updated : 6/23/2026
Retro Joe Bruin Mascot Full Body, white outline on blue background variant, cell 79
Secondary LogoLast Updated : 6/23/2026
stripe pattern, blue/yellow/blue variant, cell 100
Secondary LogoLast Updated : 6/23/2026
stripe pattern, white/yellow/white variant, cell 101
Secondary LogoLast Updated : 6/23/2026
stripe pattern, white/blue/white variant, cell 102
Secondary LogoLast Updated : 6/23/2026
UCLA Laurel Seal Composite Mark, full color variant, cell 106
Secondary LogoLast Updated : 6/23/2026
UCLA Laurel Seal Composite Mark, blue and white variant, cell 107
Secondary LogoLast Updated : 6/23/2026
UCLA Laurel Seal Composite Mark, blue outline variant, cell 108
Secondary LogoLast Updated : 6/23/2026
UCLA Laurel Seal Composite Mark, blue solid variant, cell 109
Secondary LogoLast Updated : 6/23/2026
UCLA Laurel Seal Composite Mark, white outline variant, cell 110
Secondary LogoLast Updated : 6/23/2026
UCLA Script, UCLA Powderkeg Blue variant, cell 1
WordmarkLast Updated : 6/23/2026
UCLA Script, UCLA Powderkeg Blue with UCLA Westwood Gold outline variant, cell 2
WordmarkLast Updated : 6/23/2026
UCLA Script, UCLA Westwood Gold with White outline variant, cell 3
WordmarkLast Updated : 6/23/2026
UCLA Script, UCLA Powderkeg Blue with White outline variant, cell 4
WordmarkLast Updated : 6/23/2026
UCLA Block Arch, UCLA Powderkeg Blue variant, cell 5
WordmarkLast Updated : 6/23/2026
UCLA Block Arch, UCLA Powderkeg Blue with UCLA Westwood Gold outline variant, cell 6
WordmarkLast Updated : 6/23/2026
UCLA Block Arch, UCLA Westwood Gold with White outline variant, cell 7
WordmarkLast Updated : 6/23/2026
UCLA Block Arch, UCLA Powderkeg Blue with White outline variant, cell 8
WordmarkLast Updated : 6/23/2026
UCLA Block, UCLA Powderkeg Blue variant, cell 9
WordmarkLast Updated : 6/23/2026
UCLA Block, UCLA Powderkeg Blue with UCLA Westwood Gold outline variant, cell 10
WordmarkLast Updated : 6/23/2026
UCLA Block, UCLA Westwood Gold with White outline variant, cell 11
WordmarkLast Updated : 6/23/2026
UCLA Block, UCLA Powderkeg Blue with White outline variant, cell 12
WordmarkLast Updated : 6/23/2026
UCLA Condensed Block Arch, UCLA Powderkeg Blue variant, cell 13
WordmarkLast Updated : 6/23/2026
UCLA Condensed Block Arch, UCLA Powderkeg Blue with UCLA Westwood Gold outline variant, cell 14
WordmarkLast Updated : 6/23/2026
UCLA Condensed Block Arch, UCLA Westwood Gold with White outline variant, cell 15
WordmarkLast Updated : 6/23/2026
UCLA Condensed Block Arch, UCLA Powderkeg Blue with White outline variant, cell 16
WordmarkLast Updated : 6/23/2026
UCLA Condensed Block, UCLA Powderkeg Blue variant, cell 17
WordmarkLast Updated : 6/23/2026
UCLA Condensed Block, UCLA Powderkeg Blue with UCLA Westwood Gold outline variant, cell 18
WordmarkLast Updated : 6/23/2026
UCLA Condensed Block, UCLA Westwood Gold with White outline variant, cell 19
WordmarkLast Updated : 6/23/2026
UCLA Condensed Block, UCLA Powderkeg Blue with White outline variant, cell 20
WordmarkLast Updated : 6/23/2026
Bruins Script, blue variant, cell 21
WordmarkLast Updated : 6/23/2026
Bruins Script, blue with yellow outline variant, cell 22
WordmarkLast Updated : 6/23/2026
Bruins Script, yellow with white outline variant, cell 23
WordmarkLast Updated : 6/23/2026
Bruins Script, blue with white outline variant, cell 24
WordmarkLast Updated : 6/23/2026
Bruins Block Arch, blue variant, cell 25
WordmarkLast Updated : 6/23/2026
Bruins Block Arch, blue with yellow outline variant, cell 26
WordmarkLast Updated : 6/23/2026
Bruins Block Arch, yellow with white outline variant, cell 27
WordmarkLast Updated : 6/23/2026
Bruins Block Arch, blue with white outline variant, cell 28
WordmarkLast Updated : 6/23/2026
Bruins Block, blue variant, cell 29
WordmarkLast Updated : 6/23/2026
Bruins Block, blue with yellow outline variant, cell 30
WordmarkLast Updated : 6/23/2026
Bruins Block, yellow with white outline variant, cell 31
WordmarkLast Updated : 6/23/2026
Bruins Block, blue with white outline variant, cell 32
WordmarkLast Updated : 6/23/2026
Bruins Condensed Block, blue variant, cell 33
WordmarkLast Updated : 6/23/2026
Bruins Condensed Block, blue with yellow outline variant, cell 34
WordmarkLast Updated : 6/23/2026
Bruins Condensed Block, yellow with white outline variant, cell 35
WordmarkLast Updated : 6/23/2026
Bruins Condensed Block, blue with white outline variant, cell 36
WordmarkLast Updated : 6/23/2026
UCLA wordmark, primary unboxed variant, cell 41
WordmarkLast Updated : 6/23/2026
UCLA wordmark, primary boxed variant, cell 42
WordmarkLast Updated : 6/23/2026
UCLA Flat Top Arch, blue variant, cell 80
WordmarkLast Updated : 6/23/2026
UCLA Flat Top Arch, blue with yellow outline variant, cell 81
WordmarkLast Updated : 6/23/2026
UCLA Flat Top Arch, yellow with white outline variant, cell 82
WordmarkLast Updated : 6/23/2026
UCLA Flat Top Arch, blue with white outline variant, cell 83
WordmarkLast Updated : 6/23/2026
Bruins Condensed Block Arch, blue variant, cell 84
WordmarkLast Updated : 6/23/2026
Bruins Condensed Block Arch, blue with yellow outline variant, cell 85
WordmarkLast Updated : 6/23/2026
Bruins Condensed Block Arch, yellow with white outline variant, cell 86
WordmarkLast Updated : 6/23/2026
Bruins Condensed Block Arch, blue with white outline variant, cell 87
WordmarkLast Updated : 6/23/2026
CHAMPIONS MADE HERE, blue variant, cell 88
WordmarkLast Updated : 6/23/2026
CHAMPIONS MADE HERE, blue with yellow outline variant, cell 89
WordmarkLast Updated : 6/23/2026
CHAMPIONS MADE HERE, yellow with white outline variant, cell 90
WordmarkLast Updated : 6/23/2026
CHAMPIONS MADE HERE, blue with white outline variant, cell 91
WordmarkLast Updated : 6/23/2026
CHAMPIONS MADE HERE stacked, blue variant, cell 92
WordmarkLast Updated : 6/23/2026
CHAMPIONS MADE HERE stacked, blue with yellow outline variant, cell 93
WordmarkLast Updated : 6/23/2026
CHAMPIONS MADE HERE stacked, yellow with white outline variant, cell 94
WordmarkLast Updated : 6/23/2026
CHAMPIONS MADE HERE stacked, blue with white outline variant, cell 95
WordmarkLast Updated : 6/23/2026
1919, blue variant, cell 96
WordmarkLast Updated : 6/23/2026
EST. 1919, blue variant, cell 97
WordmarkLast Updated : 6/23/2026
ESTABLISHED 1919, blue variant, cell 98
WordmarkLast Updated : 6/23/2026
UCLA EST. 1919, blue variant, cell 99
WordmarkLast Updated : 6/23/2026
University of California Los Angeles, Basic Spell Out variant, cell 111
WordmarkLast Updated : 6/23/2026
University of California Los Angeles, Arial Bold variant, cell 112
WordmarkLast Updated : 6/23/2026
University of California Los Angeles, Karbon | UCLA variant, cell 113
WordmarkLast Updated : 6/23/2026
UNIVERSITY OF CALIFORNIA LOS ANGELES, Athletic Standard | UCLA variant, cell 114
WordmarkLast Updated : 6/23/2026
Bruins B, blue variant, cell 37
LettermarkLast Updated : 6/23/2026
Bruins B, blue with yellow outline variant, cell 38
LettermarkLast Updated : 6/23/2026
Bruins B, yellow with white outline variant, cell 39
LettermarkLast Updated : 6/23/2026
Bruins B, blue with white outline variant, cell 40
LettermarkLast Updated : 6/23/2026
UCLA Basketball Patch, full color variant, cell 103
Sport LogoLast Updated : 6/23/2026
UCLA Basketball Patch, black and white variant, cell 104
Sport LogoLast Updated : 6/23/2026
UCLA Basketball Patch, white and black variant, cell 105
Sport LogoLast Updated : 6/23/2026

Approved Verbiage

Rules & Guidelines

hard rule

Retro Joe Bruin Marks Distribution Restriction

Retro Joe Bruin Marks may not be sold in the mass distribution channel. Mid-tier and better only.

hard rule

University of California Los Angeles Spell Out Font Usage

University of California Los Angeles® may be rendered in Arial Bold, Karbon | UCLA, or Athletic Standard | UCLA fonts.