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University Of Arkansas Fort Smith Brand Guidelines

Location
Fort Smith, AR
Established
1928
Mascot
Numa
Code
AFS_NCAA
League
NCAA
Licensing Agency
CLC
University of Arkansas Fort Smith

Official Brand Colors

Official University Color Palette

Logos & Marks

primary logo, stacked, navy variant, cell 1
Primary LogoLast Updated : 5/22/2026
primary logo, stacked, black variant, cell 2
Primary LogoLast Updated : 5/22/2026
primary logo, stacked, white on navy variant, cell 3
Primary LogoLast Updated : 5/22/2026
primary logo, horizontal, navy variant, cell 4
Primary LogoLast Updated : 5/22/2026
primary logo, horizontal, black variant, cell 5
Primary LogoLast Updated : 5/22/2026
primary logo, horizontal, white on navy variant, cell 6
Primary LogoLast Updated : 5/22/2026
secondary logo, stacked, navy variant, cell 7
Secondary LogoLast Updated : 5/22/2026
secondary logo, stacked, black variant, cell 8
Secondary LogoLast Updated : 5/22/2026
secondary logo, stacked, white on navy variant, cell 9
Secondary LogoLast Updated : 5/22/2026
secondary logo, horizontal, navy variant, cell 10
Secondary LogoLast Updated : 5/22/2026
secondary logo, horizontal, black variant, cell 11
Secondary LogoLast Updated : 5/22/2026
secondary logo, horizontal, white on navy variant, cell 12
Secondary LogoLast Updated : 5/22/2026
lion head mascot, navy variant, cell 13
Secondary LogoLast Updated : 5/22/2026
lion head mascot, black variant, cell 14
Secondary LogoLast Updated : 5/22/2026
lion head mascot, white on navy variant, cell 15
Secondary LogoLast Updated : 5/22/2026
university seal, navy variant, cell 25
Secondary LogoLast Updated : 5/22/2026
university seal, black variant, cell 26
Secondary LogoLast Updated : 5/22/2026
university seal, white on navy variant, cell 27
Secondary LogoLast Updated : 5/22/2026
UAFS wordmark with lion head, horizontal, navy variant, cell 16
WordmarkLast Updated : 5/22/2026
UAFS wordmark with lion head, horizontal, black variant, cell 17
WordmarkLast Updated : 5/22/2026
UAFS wordmark with lion head, horizontal, white on navy variant, cell 18
WordmarkLast Updated : 5/22/2026
UAFS wordmark with lion head, stacked, navy variant, cell 19
WordmarkLast Updated : 5/22/2026
UAFS wordmark with lion head, stacked, black variant, cell 20
WordmarkLast Updated : 5/22/2026
UAFS wordmark with lion head, stacked, white on navy variant, cell 21
WordmarkLast Updated : 5/22/2026
UAFS sport wordmark, navy variant, cell 22
Sport LogoLast Updated : 5/22/2026
UAFS sport wordmark, black variant, cell 23
Sport LogoLast Updated : 5/22/2026
UAFS sport wordmark, white on navy variant, cell 24
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Sport Specific Marks Availability

The following sport specific marks are available on Logos on Demand under the Other Information tab: Athletics, Basketball, Men's Basketball, Women's Basketball, Baseball, Cross Country, Cheer, Men's Cross Country, Women's Cross Country, Golf, Men's Golf, Women's Golf, Pom Squad, Tennis, Men's Tennis, Women's Tennis, Volleyball.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.