University Of Arkansas Brand Guidelines

Left-facing hog can only be used in cases where a 2-sided hog is needed, as on a football helmet or paired sides of apparel (e.g. pants or jerseys). Hog should face away from inseam of pants/shorts.

Body of hog must remain in white with red or black outline when used on the corresponding red or black color background. In one-color print, the body of the Razorback should always be lighter than the outline.

Do not invert colors for Running Razorback logo or Forward Facing Hog logo.

No strokes or alterations are permitted on the 'Arkansas' and 'Razorbacks' wordmarks.

Please do not add an extra stroke around the white bodied logos on a dark background.

The outline of the Running Razorbacks and the Forward Facing Hog logos must be darker than the body of the mark.

No alterations or overlaying graphics permitted.

The Arkansas and Razorbacks wordmarks are the only marks permitted in this stylized font. Please do not use a similar font for any text.

The Athletics Spirit Marks may be used with University Academic Marks. The Spirit Mark(s) must be secondary to the Academic Mark.

Do not increase the size of registration marks for any logo, as they are not required to be proportionate in size.

The University of Arkansas seal should be used primarily on items of an official nature. The seal is permitted on Diploma Frames and, on a case-by-case basis, for items related to diplomas and official documents.

Mascot caricatures are not permitted for retail sales. Please contact [email protected] for student group requests.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

University licenses consumables (must have expiration date on packaging).

University licenses health and beauty products.

University permits numbers on products for resale. Contact [email protected] for list of approved numbers.

Cross licensing with other marks may be permitted with an additional agreement.

Use of current players' name, image, or likeness is permitted on products with an NIL license and an agreement with the student-athlete. Please contact the University of Arkansas for more information.

All over logo prints may be permitted on a case-by-case basis.

When using these logos in a one-color print, make sure the tower is always darker than the shield behind it.