University At Buffalo Brand Guidelines

The spirit mark logo should never be presented by itself. A secondary mark must accompany it to support recognition of this logo. Use of Buffalo, Bulls, or another identifying mark, with the exception of the interlocking UB, should be used in conjunction with the Spiritmark logo.

One color spirit marks can't be used if the spirit mark is not on a SOLID royal blue, white, black, or gray due to cutouts showing through.

One color spirit marks can't be used if the spirit mark is not on a SOLID royal blue, white, black, or gray due to cutouts showing through.

One color spirit marks can't be used if the spirit mark is not on a SOLID royal blue, white, black, or gray due to cutouts showing through.

A space equal to the height of the interlocking UB should be observed around the perimeter of the mark.

This clear space rule also applies to the combined spirit mark with wordmark logos.

Mascot caricatures are not permitted.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Official fonts are Sofia Pro and More Pro. Substitute fonts are Arial and Georgia.

The UB interlocking logo should never be presented by itself. A secondary mark must accompany it to support recognition of this logo. Use of Buffalo, Bulls, or another identifying mark, with the exception of the spirit mark, should be used in conjunction with the UB interlocking logo.

University name must always appear with informal crest.

The interlocking UB cannot be used alone or in conjunction with another word or graphic to create a new mark. A secondary reference to the university should be clearly visible.

A space equal to the height of the interlocking UB mark should be observed around the entire lockup construction.

For linework in closer proximity to the master brand lockup, a space equal to the distance from the top of the 'U' to the top of the 'B' should be observed around the entire perimeter of the mark.

A space equal to the distance from the tip of the horn to the top of the head should be observed around the entire perimeter of the mark.

The spirit mark should not be used alone or in place of any of our academic marks. It is reserved for applications that support student life and the student experience. Always include a secondary reference to the university or its athletic word mark—the latter is restricted only to athletic usage.

No elements of this mark should be altered, including cut-out areas such as the eyes and brows.

A space equal to the height of the buffalo should be observed around the entire perimeter of the crest.

These clear space rules applies only to merchandise. The crest may be used as a supporting graphic element or watermark in print and digital applications. It should always be associated with the formal academic name, but never locked up.