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United States Military Academy Brand Guidelines

Location
West Point, NY
Established
1802
Mascot
Black Knights
Code
ARM_NCAA
League
NCAA
Licensing Agency
CLC
United States Military Academy

Official Brand Colors

Official Color Palette

West Point Crest Colors

Logos & Marks

shield logo, full color variant, cell 1
Primary LogoLast Updated : 5/22/2026
shield logo, full color on gold variant, cell 2
Primary LogoLast Updated : 5/22/2026
shield logo, full color on black variant, cell 3
Primary LogoLast Updated : 5/22/2026
shield logo, black and white variant, cell 4
Primary LogoLast Updated : 5/22/2026
primary logo lockup, horizontal, black/gold on white variant, cell 25
Primary LogoLast Updated : 5/22/2026
primary logo lockup, horizontal, black/white on gold variant, cell 26
Primary LogoLast Updated : 5/22/2026
primary logo lockup, horizontal, gold/white on black variant, cell 27
Primary LogoLast Updated : 5/22/2026
primary logo lockup, horizontal, black/white on white variant, cell 28
Primary LogoLast Updated : 5/22/2026
primary logo lockup, horizontal, gold on black variant, cell 29
Primary LogoLast Updated : 5/22/2026
primary logo lockup, vertical, gold/black on white variant, cell 30
Primary LogoLast Updated : 5/22/2026
primary logo lockup, vertical, black/white on gold variant, cell 31
Primary LogoLast Updated : 5/22/2026
primary logo lockup, vertical, gold/white on black variant, cell 32
Primary LogoLast Updated : 5/22/2026
primary logo lockup, vertical, black/gold on white variant, cell 33
Primary LogoLast Updated : 5/22/2026
primary logo lockup, vertical, gold on black variant, cell 34
Primary LogoLast Updated : 5/22/2026
shield wordmark lockup, full color variant, cell 5
Secondary LogoLast Updated : 5/22/2026
shield wordmark lockup, full color on gold variant, cell 6
Secondary LogoLast Updated : 5/22/2026
shield wordmark lockup, full color on black variant, cell 7
Secondary LogoLast Updated : 5/22/2026
helmet mark, left view variant, cell 11
Secondary LogoLast Updated : 5/22/2026
helmet mark, right view variant, cell 12
Secondary LogoLast Updated : 5/22/2026
West Point Crest, full color variant, cell 56
Secondary LogoLast Updated : 5/22/2026
West Point Crest, black and white variant, cell 57
Secondary LogoLast Updated : 5/22/2026
Athena Helmet, gold and black variant, cell 58
Secondary LogoLast Updated : 5/22/2026
Kicking Mule A Logo, full color variant, cell 60
Secondary LogoLast Updated : 5/22/2026
Kicking Mule A Logo, black and white variant, cell 61
Secondary LogoLast Updated : 5/22/2026
Knight A Logo, color on white variant, cell 64
Secondary LogoLast Updated : 5/22/2026
Knight A Logo, color on black variant, cell 65
Secondary LogoLast Updated : 5/22/2026
Knight A Logo, black and white on white variant, cell 66
Secondary LogoLast Updated : 5/22/2026
Knight A Logo, black and white on black variant, cell 67
Secondary LogoLast Updated : 5/22/2026
horizontal wordmark, full color variant, cell 13
WordmarkLast Updated : 5/22/2026
horizontal wordmark, full color on gold variant, cell 14
WordmarkLast Updated : 5/22/2026
horizontal wordmark, full color on black variant, cell 15
WordmarkLast Updated : 5/22/2026
horizontal wordmark, black variant, cell 16
WordmarkLast Updated : 5/22/2026
stacked wordmark, full color variant, cell 17
WordmarkLast Updated : 5/22/2026
stacked wordmark, full color on gold variant, cell 18
WordmarkLast Updated : 5/22/2026
stacked wordmark, full color on black variant, cell 19
WordmarkLast Updated : 5/22/2026
stacked wordmark, black variant, cell 20
WordmarkLast Updated : 5/22/2026
army wordmark, full color variant, cell 21
WordmarkLast Updated : 5/22/2026
army wordmark, full color on gold variant, cell 22
WordmarkLast Updated : 5/22/2026
army wordmark, full color on black variant, cell 23
WordmarkLast Updated : 5/22/2026
army wordmark, black variant, cell 24
WordmarkLast Updated : 5/22/2026
wordmark lockup, stacked, black on white variant, cell 35
WordmarkLast Updated : 5/22/2026
wordmark lockup, stacked, gold on black variant, cell 36
WordmarkLast Updated : 5/22/2026
wordmark lockup, stacked, black on white variant, cell 37
WordmarkLast Updated : 5/22/2026
wordmark lockup, stacked, gold on black variant, cell 38
WordmarkLast Updated : 5/22/2026
wordmark lockup, single line, gold on black variant, cell 39
WordmarkLast Updated : 5/22/2026
wordmark lockup, single line, black on white variant, cell 40
WordmarkLast Updated : 5/22/2026
wordmark lockup, single line, gold on black variant, cell 41
WordmarkLast Updated : 5/22/2026
West Point wordmark, black/gold variant, cell 42
WordmarkLast Updated : 5/22/2026
West Point wordmark, white/gold on gold variant, cell 43
WordmarkLast Updated : 5/22/2026
West Point wordmark, white/gold on black variant, cell 44
WordmarkLast Updated : 5/22/2026
West Point wordmark, black/gold variant, cell 45
WordmarkLast Updated : 5/22/2026
Black Knights wordmark, black/gold variant, cell 46
WordmarkLast Updated : 5/22/2026
Black Knights wordmark, white/gold on gold variant, cell 47
WordmarkLast Updated : 5/22/2026
Black Knights wordmark, white/gold on black variant, cell 48
WordmarkLast Updated : 5/22/2026
Black Knights wordmark, black/gold variant, cell 49
WordmarkLast Updated : 5/22/2026
Duty Honor Country wordmark, black/gold with dots variant, cell 50
WordmarkLast Updated : 5/22/2026
Duty Honor Country wordmark, black/gold with stars variant, cell 51
WordmarkLast Updated : 5/22/2026
Go Army wordmark, black/gold variant, cell 52
WordmarkLast Updated : 5/22/2026
Beat Navy wordmark, black/gold variant, cell 53
WordmarkLast Updated : 5/22/2026
West Point wordmark, black variant, cell 59
WordmarkLast Updated : 5/22/2026
USMA Prep School wordmark, color variant, cell 62
WordmarkLast Updated : 5/22/2026
block A lettermark, full color variant, cell 8
LettermarkLast Updated : 5/22/2026
block A lettermark, full color on gold variant, cell 9
LettermarkLast Updated : 5/22/2026
block A lettermark, full color on black variant, cell 10
LettermarkLast Updated : 5/22/2026
alphabet lettermark, black/gold variant, cell 54
LettermarkLast Updated : 5/22/2026
numbers lettermark, black/gold variant, cell 55
LettermarkLast Updated : 5/22/2026
A lettermark, color variant, cell 63
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Prep School Marks Usage

“Prep School” must be clearly stated on any item using these marks.

conditional rule

Kicking Mule “A” Logo Usage

Usage of this mark requires prior approval with express written permission from the USMA licensing director.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.