Back to Directory

United States Coast Guard Academy Brand Guidelines

Location
New London, CT
Established
1876
Mascot
Bears
Code
USCGA_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Primary Color Palette

Secondary Color Palette

Logos & Marks

United States Coast Guard Academy logo, full color variant, cell 1
Primary LogoLast Updated : 6/26/2026
United States Coast Guard Academy logo, full color on dark background variant, cell 2
Primary LogoLast Updated : 6/26/2026
United States Coast Guard Academy logo, black and white variant, cell 3
Primary LogoLast Updated : 6/26/2026
United States Coast Guard Academy logo, white on black background variant, cell 4
Primary LogoLast Updated : 6/26/2026
United States Coast Guard Academy logo, blue and white variant, cell 5
Primary LogoLast Updated : 6/26/2026
bear head and paw, blue and orange variant, cell 22
Primary LogoLast Updated : 6/26/2026
bear head and paw, blue and orange on blue variant, cell 23
Primary LogoLast Updated : 6/26/2026
USCGA shield logo, full color on dark background variant, cell 6
Secondary LogoLast Updated : 6/26/2026
USCGA shield logo, gold and blue on dark background variant, cell 7
Secondary LogoLast Updated : 6/26/2026
USCGA shield logo, white on dark background variant, cell 8
Secondary LogoLast Updated : 6/26/2026
USCGA shield logo, full color variant, cell 9
Secondary LogoLast Updated : 6/26/2026
USCGA shield logo, blue and white variant, cell 10
Secondary LogoLast Updated : 6/26/2026
USCGA shield logo, black and white variant, cell 11
Secondary LogoLast Updated : 6/26/2026
bear paw, blue and orange variant, cell 19
Secondary LogoLast Updated : 6/26/2026
bear paw, blue and orange on blue variant, cell 20
Secondary LogoLast Updated : 6/26/2026
bear paw, blue and white on orange variant, cell 21
Secondary LogoLast Updated : 6/26/2026
bear head, blue and orange variant, cell 24
Secondary LogoLast Updated : 6/26/2026
bear head, blue and orange on blue variant, cell 25
Secondary LogoLast Updated : 6/26/2026
Papa Bear Mark, full color variant, cell 26
Secondary LogoLast Updated : 6/26/2026
Papa Bear Mark, full color on orange variant, cell 27
Secondary LogoLast Updated : 6/26/2026
Papa Bear Mark, full color on navy variant, cell 28
Secondary LogoLast Updated : 6/26/2026
Papa Bear Mark, black and white variant, cell 29
Secondary LogoLast Updated : 6/26/2026
Papa Bear Mark, white on black variant, cell 30
Secondary LogoLast Updated : 6/26/2026
Mama Bear Mark, full color variant, cell 31
Secondary LogoLast Updated : 6/26/2026
Mama Bear Mark, full color on orange variant, cell 32
Secondary LogoLast Updated : 6/26/2026
Mama Bear Mark, full color on navy variant, cell 33
Secondary LogoLast Updated : 6/26/2026
Mama Bear Mark, black and white variant, cell 34
Secondary LogoLast Updated : 6/26/2026
Mama Bear Mark, white on black variant, cell 35
Secondary LogoLast Updated : 6/26/2026
Coast Guard Family Mark, full color variant, cell 36
Secondary LogoLast Updated : 6/26/2026
Coast Guard Family Mark, full color on navy variant, cell 37
Secondary LogoLast Updated : 6/26/2026
Coast Guard Grandparent Mark, full color variant, cell 38
Secondary LogoLast Updated : 6/26/2026
Coast Guard Grandparent Mark, full color on navy variant, cell 39
Secondary LogoLast Updated : 6/26/2026
Coast Guard Parent Mark, full color variant, cell 40
Secondary LogoLast Updated : 6/26/2026
Coast Guard Parent Mark, full color on navy variant, cell 41
Secondary LogoLast Updated : 6/26/2026
Coast Guard Superfan Mark, full color variant, cell 42
Secondary LogoLast Updated : 6/26/2026
Coast Guard Superfan Mark, full color on navy variant, cell 43
Secondary LogoLast Updated : 6/26/2026
BEARS wordmark, blue variant, cell 12
WordmarkLast Updated : 6/26/2026
BEARS wordmark, white on blue variant, cell 13
WordmarkLast Updated : 6/26/2026
USCGA wordmark, blue variant, cell 14
WordmarkLast Updated : 6/26/2026
USCGA wordmark, white on blue variant, cell 15
WordmarkLast Updated : 6/26/2026
SEMPER PARATUS wordmark, blue variant, cell 16
WordmarkLast Updated : 6/26/2026
CG lettermark, blue and orange variant, cell 17
LettermarkLast Updated : 6/26/2026
CG lettermark, blue and orange on blue variant, cell 18
LettermarkLast Updated : 6/26/2026

Approved Verbiage

Rules & Guidelines

hard rule

Official Academy Seal Restrictions

Official Academy Seal is generally not authorized for retail use. Exceptions authorized only by Superintendent directly. No alterations or overlaying graphics to seal permitted.

hard rule

Consumables Licensing

Academy licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Licensing

Academy licenses health and beauty products.

hard rule

Numbers on Products

Academy permits numbers on products for resale.

hard rule

Mascot Caricature Restriction

Mascot caricatures NOT permitted.

conditional rule

Cross Licensing

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

Current Player NIL Restriction

Use of current players' name, image, or likeness is not authorized per Federal Rules.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with Academy marks.