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United States Air Force Academy Brand Guidelines

Location
USAF Academy, CO
Established
1954
Mascot
The Bird
Code
USAFA_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official Color Palette

Logos & Marks

lightning bolt, blue variant, cell 3
Secondary Logo
lightning bolt, dark blue variant, cell 4
Secondary Logo
lightning bolt, white on blue variant, cell 5
Secondary Logo
lightning bolt, white on dark blue variant, cell 6
Secondary Logo
falcon mascot, full color variant, cell 9
Secondary Logo
falcon mascot, full color on blue variant, cell 10
Secondary Logo
falcon head, blue and white variant, cell 11
Secondary Logo
falcon head, white on blue variant, cell 12
Secondary Logo
falcon mascot with lightning bolt, blue and white variant, cell 13
Secondary Logo
AIR FORCE wordmark, blue variant, cell 7
Wordmark
AIR FORCE wordmark, white on blue variant, cell 8
Wordmark
Air Corps Font, black variant, cell 16
Wordmark
AF lettermark, blue variant, cell 1
Lettermark
AF lettermark, white on blue variant, cell 2
Lettermark
football helmet, white with blue bolt variant, cell 14
Sport Logo
football helmet, white with blue bolt variant, cell 15
Sport Logo

Approved Verbiage

Rules & Guidelines

conditional rule

Licensing of Consumables

University licenses consumables, but packaging must have expiration date.

hard rule

Licensing of Health and Beauty Products

University licenses health and beauty products.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

USAFA Not Available on Apparel

USAFA not available to use on apparel items.

United States Air Force Academy Brand Guidelines & Licensing