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United States Air Force Academy Brand Guidelines

Location

USAF Academy, CO

Established

1954

Mascot

The Bird

Code

USAFA_NCAA

League

NCAA

Licensing Agency

CLC

United States Air Force Academy

Official Brand Colors

Official Color Palette

Logos & Marks

AF lettermark, blue variant, cell 1

Primary LogoLast Updated : 7/21/2026

AF lettermark, white on blue variant, cell 2

Primary LogoLast Updated : 7/21/2026

lightning bolt, blue variant, cell 3

Secondary LogoLast Updated : 6/29/2026

lightning bolt, dark blue variant, cell 4

Secondary LogoLast Updated : 6/29/2026

lightning bolt, white on blue variant, cell 5

Secondary LogoLast Updated : 6/29/2026

lightning bolt, white on dark blue variant, cell 6

Secondary LogoLast Updated : 6/29/2026

falcon mascot, full color variant, cell 9

Secondary LogoLast Updated : 6/29/2026

falcon mascot, full color on blue variant, cell 10

Secondary LogoLast Updated : 6/29/2026

falcon head, blue and white variant, cell 11

Secondary LogoLast Updated : 6/29/2026

falcon head, white on blue variant, cell 12

Secondary LogoLast Updated : 6/29/2026

falcon mascot with lightning bolt, blue and white variant, cell 13

Secondary LogoLast Updated : 6/29/2026

WordmarkLast Updated : 6/29/2026

WordmarkLast Updated : 6/29/2026

Air Corps Font, black variant, cell 16

WordmarkLast Updated : 7/21/2026

football helmet, white with blue bolt variant, cell 14

Sport LogoLast Updated : 6/29/2026

football helmet, white with blue bolt variant, cell 15

Sport LogoLast Updated : 6/29/2026

Approved Verbiage

Rules & Guidelines

conditional rule

Licensing of Consumables

University licenses consumables, but packaging must have expiration date.

hard rule

Licensing of Health and Beauty Products

University licenses health and beauty products.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

USAFA Not Available on Apparel

USAFA not available to use on apparel items.

United States Air Force Academy Brand Guidelines & Licensing