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Brand Guidelines

North Carolina - University of

Location
Chapel Hill, NC
Established
1789
Mascot
Rameses
Code
UNC_NCAA
League
NCAA
Licensing Agency
CLC
North Carolina - University of

Official Color Palette

Official University Color Palette

Guideline Assets

NC monogram, Carolina Blue variant, cell 1
Primary Logo
NC monogram, White on Carolina Blue variant, cell 2
Primary Logo
NC monogram, Carolina Blue with Navy Blue outline variant, cell 3
Primary Logo
NC monogram, Carolina Blue with White outline on Navy Blue variant, cell 4
Primary Logo
NC monogram, Carolina Blue with Navy Blue outline on Flat Grey variant, cell 5
Primary Logo
footprint, Carolina Blue with Navy Blue outline and Black heel variant, cell 6
Secondary Logo
footprint, Carolina Blue with White outline and Black heel on Carolina Blue variant, cell 7
Secondary Logo
footprint, Carolina Blue with White outline and Black heel on Navy Blue variant, cell 8
Secondary Logo
footprint, Carolina Blue with Navy Blue outline and Black heel on Silver variant, cell 9
Secondary Logo
footprint, Black outline variant, cell 10
Secondary Logo
footprint, White outline on Carolina Blue variant, cell 11
Secondary Logo
ram head, full color variant, cell 12
Secondary Logo
ram head, full color on Carolina Blue variant, cell 13
Secondary Logo
ram head, full color on Navy Blue variant, cell 14
Secondary Logo
ram head, full color on Silver variant, cell 15
Secondary Logo
ram head, black and white variant, cell 16
Secondary Logo
ram head, white on Carolina Blue variant, cell 17
Secondary Logo
full ram mascot, full color variant, cell 18
Secondary Logo
full ram mascot, full color on Carolina Blue variant, cell 19
Secondary Logo
full ram mascot, full color on Navy Blue variant, cell 20
Secondary Logo
full ram mascot, full color on Silver variant, cell 21
Secondary Logo
full ram mascot, black and white variant, cell 22
Secondary Logo
full ram mascot, white on Carolina Blue variant, cell 23
Secondary Logo
NC logo with CAROLINA wordmark, Carolina Blue on white variant, cell 24
Secondary Logo
NC logo with CAROLINA wordmark, white on Carolina Blue variant, cell 25
Secondary Logo
NC logo with CAROLINA wordmark, Carolina Blue on navy variant, cell 26
Secondary Logo
NC logo with CAROLINA wordmark, Carolina Blue with navy outline on white variant, cell 27
Secondary Logo
NC logo with CAROLINA wordmark, white with navy outline on Carolina Blue variant, cell 28
Secondary Logo
NC logo with CAROLINA wordmark, Carolina Blue with white outline on navy variant, cell 29
Secondary Logo
Old Well lockup, light blue variant, cell 68
Secondary Logo
Old Well lockup, white on dark blue variant, cell 69
Secondary Logo
Old Well icon, light blue variant, cell 70
Secondary Logo
Old Well icon, white on dark blue variant, cell 71
Secondary Logo
University Seal, outline variant, cell 72
Secondary Logo
University Seal, filled variant, cell 73
Secondary Logo
CAROLINA wordmark, Carolina Blue on white variant, cell 30
Wordmark
CAROLINA wordmark, white on Carolina Blue variant, cell 31
Wordmark
CAROLINA wordmark, Carolina Blue on navy variant, cell 32
Wordmark
CAROLINA wordmark, Carolina Blue with navy outline on white variant, cell 33
Wordmark
CAROLINA wordmark, white with navy outline on Carolina Blue variant, cell 34
Wordmark
CAROLINA wordmark, Carolina Blue with white outline on navy variant, cell 35
Wordmark
TAR HEELS wordmark, Carolina Blue on white variant, cell 36
Wordmark
TAR HEELS wordmark, white on Carolina Blue variant, cell 37
Wordmark
TAR HEELS wordmark, Carolina Blue on navy variant, cell 38
Wordmark
TAR HEELS wordmark, Carolina Blue with navy outline on white variant, cell 39
Wordmark
TAR HEELS wordmark, white with navy outline on Carolina Blue variant, cell 40
Wordmark
TAR HEELS wordmark, Carolina Blue with white outline on navy variant, cell 41
Wordmark
UNC wordmark, Carolina Blue on white variant, cell 42
Wordmark
UNC wordmark, white on Carolina Blue variant, cell 43
Wordmark
UNC wordmark, Carolina Blue on navy variant, cell 44
Wordmark
UNC wordmark, Carolina Blue with navy outline on white variant, cell 45
Wordmark
UNC wordmark, white with navy outline on Carolina Blue variant, cell 46
Wordmark
UNC wordmark, Carolina Blue with white outline on navy variant, cell 47
Wordmark
NORTH CAROLINA arched wordmark, Carolina Blue on white variant, cell 48
Wordmark
NORTH CAROLINA arched wordmark, white on Carolina Blue variant, cell 49
Wordmark
NORTH CAROLINA arched wordmark, Carolina Blue on navy variant, cell 50
Wordmark
NORTH CAROLINA arched wordmark, navy on grey variant, cell 51
Wordmark
NORTH CAROLINA straight wordmark, Carolina Blue on white variant, cell 52
Wordmark
NORTH CAROLINA straight wordmark, white on Carolina Blue variant, cell 53
Wordmark
NORTH CAROLINA straight wordmark, Carolina Blue on navy variant, cell 54
Wordmark
NORTH CAROLINA straight wordmark, navy on grey variant, cell 55
Wordmark
Carolina script, light blue variant, cell 56
Wordmark
Carolina script, white on light blue variant, cell 57
Wordmark
Carolina script, white on dark blue variant, cell 58
Wordmark
Carolina script, light blue with dark blue outline variant, cell 59
Wordmark
Carolina script, white with dark blue outline on light blue variant, cell 60
Wordmark
Carolina script, light blue with white outline on dark blue variant, cell 61
Wordmark
Tar Heels script, light blue variant, cell 62
Wordmark
Tar Heels script, white on light blue variant, cell 63
Wordmark
Tar Heels script, white on dark blue variant, cell 64
Wordmark
Tar Heels script, light blue with dark blue outline variant, cell 65
Wordmark
Tar Heels script, white with dark blue outline on light blue variant, cell 66
Wordmark
Tar Heels script, light blue with white outline on dark blue variant, cell 67
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

No Overlay on Primary Interlocking NC Mark

Do not overlay design elements on top of primary interlocking NC mark.

hard rule

No Alterations or Overlaying Graphics to University Seal

No alterations or overlaying graphics to University seal permitted.

hard rule

Argyle Pattern on Uniforms Is Exclusive

The argyle pattern on uniforms is an exclusive program and not available for use by additional licensees.

hard rule

No Alcohol, Drugs, or Tobacco References with University Marks

No references to alcohol, drugs or tobacco-related products may be used in conjunction with University marks.

North Carolina - University Of Brand Guidelines & Licensing