Unc Pembroke Brand Guidelines

The logo should not be modified or reconstructed in any way. Creating secondary logos is not allowed. The logo should never be cut, cropped or distorted disproportionately. Avoid placing the logo on a background that matches any of its design elements. Always use versions with transparent backgrounds — there should be no box or border surrounding the logo.

Do not rearrange the logo elements to create a new design. Do not crop or remove any part of the logo. Do not stretch, compress or distort the logo in any way. Do not apply shadows, effects or additional elements to the logo. Do not change the logo’s proportions. Do not combine the logo with program-level identifiers or create custom unit, office or department logos. Do not use parts of the logo to form a repeated pattern. Do not modify the typography or replace it with a different font.

Only divisions, colleges, schools, departments and offices are allowed to have a branded logo. Programs, clubs and organizations cannot have their own logos but may use the logo of their respective division, college, school, department or office for program-specific communications. These basic specifications must be maintained: For the traditional version, with the secondary vertical rule having a stroke of 1 pt., the department name is set in Avenir Medium 19 pt. with 21 points of leading. For the stacked version, with the secondary vertical rule having a stroke of 1 pt., the department name is set in Avenir Medium 23 pt. with 25 points of leading. Once set to these specifications the logo can be increased or decreased proportionally in size as needed.

The Givens Performing Arts Center (GPAC), The Museum of the Southeast American Indian (MSAI) and The Thomas Entrepreneurship Hub (Hub) are the only UNCP units who have their own standalone logo. Only use these logos when promoting the respective unit.

The formal wordmark should be used in formal communications, both internally and externally. Variations of our existing logos are only permitted to accommodate specific layout, size or formatting constraints. If the standard logo does not fit due to space limitations, proportions or readability, an approved alternative may be used. However, any variation must be approved by UCM, maintain brand integrity and adhere to official design guidelines.

The Braves Head logo can be used for communications pertaining to athletics, undergraduate admissions, alumni and university spirit. BraveHawk can be used for communications pertaining to athletics, campus life, undergraduate admissions and university spirit. The BraveHawk logo is designed for fun, student-focused campus life materials and should not be used for formal communications or academic departments.

Poppins is the primary typeface used for UNCP and should be used whenever possible. Poppins Black is used for headlines and when a very bold font is needed. There are several weights to each typeface, and all shown are acceptable. Poppins is a free, downloadable font available on Google Fonts, making it easy to access and use across all UNCP materials.

Only use the Native pattern for the Curt and Catherine Locklear American Indian Heritage Center (AIHC), Southeast American Indian Studies (SAIS) and Advancing Indigenous People in STEM (AISES) communication. If you need the Native pattern for any other reason, request permission from UCM.

All business cards, letterheads and envelopes must be created using the designated templates available through Staples. Any modifications outside of the provided templates are not permitted.

Employees must use the official email signature template. Modifications to fonts, colors, images or formatting outside of the approved template are not permitted. Quotations or statements should not be included since your signature represents the university.

The university provides official PowerPoint templates that must be used for all internal and external presentations. Employees should not modify the core design elements. Content such as text, images and charts may be customized within the template’s guidelines.

If you choose to craft your own materials, it’s essential to seek approval from UCM before printing or publicizing by submitting an approval request at uncp.edu/ucmrequest.

UNCP has partnered with Affinity Licensing to license the university’s marks (logos and seal) to assure quality and control usage of those marks. Any person, business or organization with an interest in producing items bearing the trademarks of the university need to first obtain a license through Affinity Licensing.

Any items ordered by campus departments that incorporate UNCP trademarks (excluding printed material) must use a licensed vendor.

Disability Support Statement is required on all publications: This publication is available in alternative formats upon request. Please contact Accessibility Resource Center, Oxendine Administrative Building, Room 110, or call 910.521.6695.

Cost Statement is required on all publications with a quantity of 200 or more, purchased with state dollars: 000 copies of this public document were printed at a cost of $000 or $.00 per copy