Unc Pembroke Brand Guidelines

Location
Pembroke, NC
Established
1887
Mascot
BraveHawk
Code
UNCP_NCAA_AFF
League
NCAA
Licensing Agency
Affinity

Official Brand Colors

Brand Gold Apparel Color Matching

Logos & Marks

UNC Pembroke primary horizontal logo, black variant, cell 1
Primary Logo
UNC Pembroke primary horizontal logo, white variant, cell 2
Primary Logo
UNC Pembroke primary horizontal logo, gold variant, cell 3
Primary Logo
UNC Pembroke primary horizontal logo, black variant, cell 4
Primary Logo
UNC Pembroke primary horizontal logo, white variant, cell 5
Primary Logo
UNC Pembroke logo, white text with gold sunburst variant
Primary Logo
UNCP logo, vertical, black variant
Primary Logo
UNCP logo, horizontal, black variant
Primary Logo
UNCP logo, circular, black variant
Primary Logo
UNCP logo, vertical, black variant
Primary Logo
UNCP logo, vertical, black variant
Primary Logo
UNCP logo, vertical, gold variant
Primary Logo
UNCP logo, vertical, white variant
Primary Logo
UNCP logo, vertical, white variant
Primary Logo
UNCP logo, horizontal, black variant
Primary Logo
UNCP logo, horizontal, black variant
Primary Logo
UNCP logo, horizontal, gold variant
Primary Logo
UNCP logo, horizontal, white variant
Primary Logo
UNCP logo, horizontal, white variant
Primary Logo
UNCP logo, circular, black variant
Primary Logo
UNCP logo, circular, gold variant
Primary Logo
UNCP logo, circular, black variant
Primary Logo
UNCP logo, circular, gold variant
Primary Logo
UNCP logo, circular, white variant
Primary Logo
UNCP logo, circular, black variant
Primary Logo
UNC Pembroke, primary logo variant
Primary Logo
UNC Pembroke, primary logo variant
Primary Logo
UNC Pembroke primary vertical logo, black variant, cell 6
Secondary Logo
UNC Pembroke primary vertical logo, white variant, cell 7
Secondary Logo
UNC Pembroke primary vertical logo, gold variant, cell 8
Secondary Logo
UNC Pembroke primary vertical logo, white variant, cell 9
Secondary Logo
UNC Pembroke primary vertical logo, black variant, cell 10
Secondary Logo
UNC Pembroke primary circular logo, black variant, cell 11
Secondary Logo
UNC Pembroke primary circular logo, white variant, cell 12
Secondary Logo
UNC Pembroke primary circular logo, gold variant, cell 13
Secondary Logo
UNC Pembroke primary circular logo, white variant, cell 14
Secondary Logo
UNC Pembroke primary circular logo, white variant, cell 15
Secondary Logo
UNC Pembroke primary circular logo, gold variant, cell 16
Secondary Logo
UNC Pembroke primary circular logo, gold variant, cell 17
Secondary Logo
UNC Pembroke primary circular logo, white variant, cell 18
Secondary Logo
UNC Pembroke primary circular logo, gold variant, cell 19
Secondary Logo
UNC Pembroke primary circular logo, white variant, cell 20
Secondary Logo
UNC Pembroke primary circular logo, black variant, cell 21
Secondary Logo
Braves Head logo, full color with wordmark variant, cell 27
Secondary Logo
Braves Head logo, full color with wordmark on black variant, cell 28
Secondary Logo
Braves Head logo, full color variant, cell 29
Secondary Logo
Braves Head logo, full color on black variant, cell 30
Secondary Logo
Braves Head logo, full color with UNCP variant, cell 31
Secondary Logo
Braves Head logo, full color with UNCP on black variant, cell 32
Secondary Logo
Braves Head logo, two color variant, cell 33
Secondary Logo
Braves Head logo, two color on black variant, cell 34
Secondary Logo
Braves Head logo, two color with wordmark variant, cell 35
Secondary Logo
Braves Head logo, two color with wordmark on black variant, cell 36
Secondary Logo
Braves Head logo, two color variant, cell 37
Secondary Logo
Braves Head logo, two color on black variant, cell 38
Secondary Logo
Braves Head logo, two color with UNCP variant, cell 39
Secondary Logo
Braves Head logo, two color with UNCP on black variant, cell 40
Secondary Logo
Braves Head logo, two color variant, cell 41
Secondary Logo
Braves Head logo, two color on black variant, cell 42
Secondary Logo
Braves Head logo, one color with wordmark variant, cell 43
Secondary Logo
Braves Head logo, one color with wordmark on black variant, cell 44
Secondary Logo
Braves Head logo, one color with UNCP variant, cell 45
Secondary Logo
Braves Head logo, one color with UNCP on black variant, cell 46
Secondary Logo
Braves Head logo, one color variant, cell 47
Secondary Logo
Braves Head logo, one color on black variant, cell 48
Secondary Logo
Braves Head logo, one color variant, cell 49
Secondary Logo
Braves Head logo, one color on black variant, cell 50
Secondary Logo
Athletics State of NC logo, black and gold variant, cell 71
Secondary Logo
Athletics State of NC logo, white and gold variant, cell 72
Secondary Logo
UNCP Enrollment Management, traditional layout variant
Secondary Logo
UNCP Enrollment Management, stacked layout variant
Secondary Logo
GPAC, color on white variant
Secondary Logo
HUB, color on white variant
Secondary Logo
AgHUB, color on white variant
Secondary Logo
GPAC, white on black variant
Secondary Logo
HUB, white on black variant
Secondary Logo
AgHUB, white on black variant
Secondary Logo
MSAI, color on white variant
Secondary Logo
MSAI, white on black variant
Secondary Logo
HUB, color variations variant
Secondary Logo
AgHUB, color variations variant
Secondary Logo
Braves Head logo, black and white variant
Secondary Logo
Braves Head logo, black, white, and gold variant
Secondary Logo
Braves Head logo, black and white outline variant
Secondary Logo
Braves Head logo with UNC Pembroke text, black and white variant
Secondary Logo
Braves Head logo with UNC Pembroke text, black, white, and gold variant
Secondary Logo
Braves Head logo with UNC Pembroke text, black and white outline variant
Secondary Logo
Braves Head logo, white outline variant
Secondary Logo
Braves Head logo, white and gold outline variant
Secondary Logo
Braves Head logo with UNC Pembroke text, white outline variant
Secondary Logo
Braves Head logo with UNC Pembroke text, white and gold outline variant
Secondary Logo
BraveHawk mascot logo, full color variant
Secondary Logo
Athletics State of NC, black and gold state outline with mascot head variant
Secondary Logo
Conference Carolinas Logo, blue and gold variant
Secondary Logo
NCAA Logo, blue circle variant
Secondary Logo
Pine Pattern, full pattern variant, cell 1
Secondary Logo
Native Pattern, full pattern variant, cell 2
Secondary Logo
River Pattern, full pattern variant, cell 3
Secondary Logo
Honeycomb Pattern, full pattern variant, cell 4
Secondary Logo
Gingham Pattern, full pattern variant, cell 5
Secondary Logo
Facebook icon, black variant
Secondary Logo
Instagram icon, black variant
Secondary Logo
LinkedIn icon, black variant
Secondary Logo
YouTube icon, black variant
Secondary Logo
University of North Carolina Pembroke, secondary logo variant
Secondary Logo
University of North Carolina Pembroke seal, reverse variant
Secondary Logo
University of North Carolina Pembroke wordmark, black variant, cell 22
Wordmark
University of North Carolina Pembroke wordmark, white variant, cell 23
Wordmark
University of North Carolina Pembroke wordmark, gold variant, cell 24
Wordmark
University of North Carolina Pembroke wordmark, black variant, cell 25
Wordmark
University of North Carolina Pembroke wordmark, white variant, cell 26
Wordmark
BRAVES wordmark, black variant, cell 51
Wordmark
BRAVES wordmark, black outline variant, cell 52
Wordmark
BRAVES wordmark, black with gold outline variant, cell 53
Wordmark
BRAVES wordmark, gold with black outline variant, cell 54
Wordmark
BRAVES wordmark, gold with black outline variant, cell 55
Wordmark
BRAVES wordmark, gold variant, cell 56
Wordmark
BRAVES wordmark, white with black outline variant, cell 57
Wordmark
BRAVES wordmark, white variant, cell 58
Wordmark
BRAVES wordmark, white with gold outline variant, cell 59
Wordmark
Braves script wordmark, black variant, cell 60
Wordmark
Braves script wordmark, black outline variant, cell 61
Wordmark
Braves script wordmark, gold with black outline variant, cell 62
Wordmark
Braves script wordmark, black with gold outline variant, cell 63
Wordmark
Braves script wordmark, white outline variant, cell 64
Wordmark
Braves script wordmark, gold outline variant, cell 65
Wordmark
Braves script wordmark, gold variant, cell 66
Wordmark
Braves script wordmark, gold with white outline variant, cell 67
Wordmark
Braves script wordmark, white with black outline variant, cell 68
Wordmark
Braves script wordmark, white with black outline variant, cell 69
Wordmark
Braves script wordmark, white variant, cell 70
Wordmark
UNC Pembroke wordmark, black with gold outline variant, cell 73
Wordmark
UNC Pembroke wordmark, white outline on black variant, cell 74
Wordmark
UNC Pembroke wordmark, black with gold outline variant, cell 75
Wordmark
UNC Pembroke wordmark, gold with black outline variant, cell 76
Wordmark
UNC Pembroke wordmark, gold with white outline on black variant, cell 77
Wordmark
UNC Pembroke wordmark, gold with black outline variant, cell 78
Wordmark
UNC Pembroke wordmark, white with gold outline variant, cell 79
Wordmark
UNC Pembroke wordmark, white with gold outline on black variant, cell 80
Wordmark
UNC Pembroke wordmark, white with black outline variant, cell 81
Wordmark
Pembroke script wordmark, black variant, cell 82
Wordmark
Pembroke script wordmark, white outline on black variant, cell 83
Wordmark
Pembroke script wordmark, black with gold outline variant, cell 84
Wordmark
Pembroke script wordmark, gold variant, cell 85
Wordmark
Pembroke script wordmark, gold with white outline on black variant, cell 86
Wordmark
Pembroke script wordmark, gold with black outline variant, cell 87
Wordmark
Pembroke script wordmark, white with black outline variant, cell 88
Wordmark
Pembroke script wordmark, white on black variant, cell 89
Wordmark
Pembroke script wordmark, white with gold outline variant, cell 90
Wordmark
Braves Athletics Horizontal, black text with mascot head variant, cell 100
Wordmark
Braves Athletics Horizontal, black outline text with mascot head on black background variant, cell 101
Wordmark
Braves Athletics Horizontal, black text with mascot head variant, cell 102
Wordmark
Braves Athletics Horizontal, gold text with mascot head variant, cell 103
Wordmark
Braves Athletics Horizontal, gold text with mascot head on black background variant, cell 104
Wordmark
Braves Athletics Horizontal, gold text with mascot head variant, cell 105
Wordmark
Braves Athletics Horizontal, white outline text with mascot head variant, cell 106
Wordmark
Braves Athletics Horizontal, white text with mascot head on black background variant, cell 107
Wordmark
Braves Athletics Horizontal, gold outline text with mascot head variant, cell 108
Wordmark
University of North Carolina Pembroke wordmark, black variant
Wordmark
University of North Carolina Pembroke wordmark, black and gold variant
Wordmark
University of North Carolina Pembroke wordmark, gold variant
Wordmark
University of North Carolina Pembroke wordmark, white variant
Wordmark
University of North Carolina Pembroke wordmark, white and gold variant
Wordmark
Braves Wordmark, black with mascot head variant
Wordmark
Braves Script Wordmark, black with mascot head variant
Wordmark
Contemporary Wordmark, black UNC Pembroke variant
Wordmark
Braves Athletics Stacked, black with mascot head variant
Wordmark
Baseball P, black P with mascot head variant, cell 109
Lettermark
Baseball P, black outline P with mascot head on black background variant, cell 110
Lettermark
Baseball P, black P with mascot head variant, cell 111
Lettermark
Baseball P, gold P with mascot head variant, cell 112
Lettermark
Baseball P, gold P with mascot head variant, cell 113
Lettermark
Baseball P, gold P with mascot head variant, cell 114
Lettermark
Baseball P, white P with mascot head on black background variant, cell 115
Lettermark
Baseball P, white outline P with mascot head variant, cell 116
Lettermark
Baseball P, gold outline P with mascot head variant, cell 117
Lettermark
Baseball P, black P with mascot head variant
Lettermark
Braves Athletics stacked wordmark with mascot, black variant, cell 91
Sport Logo
Braves Athletics stacked wordmark with mascot, white outline on black variant, cell 92
Sport Logo
Braves Athletics stacked wordmark with mascot, black with gold outline variant, cell 93
Sport Logo
Braves Athletics stacked wordmark with mascot, gold variant, cell 94
Sport Logo
Braves Athletics stacked wordmark with mascot, gold with white outline on black variant, cell 95
Sport Logo
Braves Athletics stacked wordmark with mascot, gold with black outline variant, cell 96
Sport Logo
Braves Athletics stacked wordmark with mascot, white with black outline variant, cell 97
Sport Logo
Braves Athletics stacked wordmark with mascot, white on black variant, cell 98
Sport Logo
Braves Athletics stacked wordmark with mascot, white with gold outline variant, cell 99
Sport Logo
Braves Baseball, black script with mascot head variant, cell 118
Sport Logo
Braves Basketball, black script with mascot head variant, cell 119
Sport Logo
Braves Cross Country, black script with mascot head variant, cell 120
Sport Logo
Braves Football, black script with mascot head variant, cell 121
Sport Logo
Braves Golf, black script with mascot head variant, cell 122
Sport Logo
Braves Soccer, black script with mascot head variant, cell 123
Sport Logo
Braves Softball, black script with mascot head variant, cell 124
Sport Logo
Braves Spirit Squad, black script with mascot head variant, cell 125
Sport Logo
Braves Swimming, black script with mascot head variant, cell 126
Sport Logo
Braves Track & Field, black script with mascot head variant, cell 127
Sport Logo
Braves Volleyball, black script with mascot head variant, cell 128
Sport Logo
Braves Wrestling, black script with mascot head variant, cell 129
Sport Logo
Braves Baseball, stacked variant, cell 130
Sport Logo
Braves Basketball, stacked variant, cell 131
Sport Logo
Braves Cross Country, stacked variant, cell 132
Sport Logo
Braves Football, stacked variant, cell 133
Sport Logo
Braves Golf, stacked variant, cell 134
Sport Logo
Braves Soccer, stacked variant, cell 135
Sport Logo
Braves Softball, stacked variant, cell 136
Sport Logo
Braves Spirit Squad, stacked variant, cell 137
Sport Logo
Braves Swimming, stacked variant, cell 138
Sport Logo
Braves Track & Field, stacked variant, cell 139
Sport Logo
Braves Volleyball, stacked variant, cell 140
Sport Logo
Braves Wrestling, stacked variant, cell 141
Sport Logo
Braves Baseball, horizontal variant, cell 142
Sport Logo
Braves Basketball, horizontal variant, cell 143
Sport Logo
Braves Cross Country, horizontal variant, cell 144
Sport Logo
Braves Football, horizontal variant, cell 145
Sport Logo
Braves Golf, horizontal variant, cell 146
Sport Logo
Braves Soccer, horizontal variant, cell 147
Sport Logo
Braves Softball, horizontal variant, cell 148
Sport Logo
Braves Spirit Squad, horizontal variant, cell 149
Sport Logo
Braves Swimming, horizontal variant, cell 150
Sport Logo
Braves Track & Field, horizontal variant, cell 151
Sport Logo
Braves Volleyball, horizontal variant, cell 152
Sport Logo
Braves Wrestling, horizontal variant, cell 153
Sport Logo
Baseball, horizontal variant, cell 154
Sport Logo
Basketball, horizontal variant, cell 155
Sport Logo
Cross Country, horizontal variant, cell 156
Sport Logo
Football, horizontal variant, cell 157
Sport Logo
Golf, horizontal variant, cell 158
Sport Logo
Soccer, horizontal variant, cell 159
Sport Logo
Softball, horizontal variant, cell 160
Sport Logo
Spirit Squad, horizontal variant, cell 161
Sport Logo
Swimming, horizontal variant, cell 162
Sport Logo
Track & Field, horizontal variant, cell 163
Sport Logo
Volleyball, horizontal variant, cell 164
Sport Logo
Wrestling, horizontal variant, cell 165
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Primary Logo Usage and Modifications

The logo should not be modified or reconstructed in any way. Creating secondary logos is not allowed. The logo should never be cut, cropped or distorted disproportionately. Avoid placing the logo on a background that matches any of its design elements. Always use versions with transparent backgrounds — there should be no box or border surrounding the logo.

hard rule

Improper Logo Treatment

Do not rearrange the logo elements to create a new design. Do not crop or remove any part of the logo. Do not stretch, compress or distort the logo in any way. Do not apply shadows, effects or additional elements to the logo. Do not change the logo’s proportions. Do not combine the logo with program-level identifiers or create custom unit, office or department logos. Do not use parts of the logo to form a repeated pattern. Do not modify the typography or replace it with a different font.

hard rule

Unit, Department and Office Logo Rules

Only divisions, colleges, schools, departments and offices are allowed to have a branded logo. Programs, clubs and organizations cannot have their own logos but may use the logo of their respective division, college, school, department or office for program-specific communications. These basic specifications must be maintained: For the traditional version, with the secondary vertical rule having a stroke of 1 pt., the department name is set in Avenir Medium 19 pt. with 21 points of leading. For the stacked version, with the secondary vertical rule having a stroke of 1 pt., the department name is set in Avenir Medium 23 pt. with 25 points of leading. Once set to these specifications the logo can be increased or decreased proportionally in size as needed.

hard rule

Standalone Unit Logos

The Givens Performing Arts Center (GPAC), The Museum of the Southeast American Indian (MSAI) and The Thomas Entrepreneurship Hub (Hub) are the only UNCP units who have their own standalone logo. Only use these logos when promoting the respective unit.

conditional rule

Wordmark Usage

The formal wordmark should be used in formal communications, both internally and externally. Variations of our existing logos are only permitted to accommodate specific layout, size or formatting constraints. If the standard logo does not fit due to space limitations, proportions or readability, an approved alternative may be used. However, any variation must be approved by UCM, maintain brand integrity and adhere to official design guidelines.

conditional rule

Braves Head and BraveHawk Logo Usage

The Braves Head logo can be used for communications pertaining to athletics, undergraduate admissions, alumni and university spirit. BraveHawk can be used for communications pertaining to athletics, campus life, undergraduate admissions and university spirit. The BraveHawk logo is designed for fun, student-focused campus life materials and should not be used for formal communications or academic departments.

hard rule

Typography Standards

Poppins is the primary typeface used for UNCP and should be used whenever possible. Poppins Black is used for headlines and when a very bold font is needed. There are several weights to each typeface, and all shown are acceptable. Poppins is a free, downloadable font available on Google Fonts, making it easy to access and use across all UNCP materials.

hard rule

Native Pattern Usage Restriction

Only use the Native pattern for the Curt and Catherine Locklear American Indian Heritage Center (AIHC), Southeast American Indian Studies (SAIS) and Advancing Indigenous People in STEM (AISES) communication. If you need the Native pattern for any other reason, request permission from UCM.

hard rule

Stationery and Business Card Templates

All business cards, letterheads and envelopes must be created using the designated templates available through Staples. Any modifications outside of the provided templates are not permitted.

hard rule

Email Signature Requirements

Employees must use the official email signature template. Modifications to fonts, colors, images or formatting outside of the approved template are not permitted. Quotations or statements should not be included since your signature represents the university.

hard rule

PowerPoint Template Requirement

The university provides official PowerPoint templates that must be used for all internal and external presentations. Employees should not modify the core design elements. Content such as text, images and charts may be customized within the template’s guidelines.

hard rule

Creative Services Approval Requirement

If you choose to craft your own materials, it’s essential to seek approval from UCM before printing or publicizing by submitting an approval request at uncp.edu/ucmrequest.

hard rule

Trademark Licensing Requirement

UNCP has partnered with Affinity Licensing to license the university’s marks (logos and seal) to assure quality and control usage of those marks. Any person, business or organization with an interest in producing items bearing the trademarks of the university need to first obtain a license through Affinity Licensing.

hard rule

Licensed Vendor Requirement for Departmental Orders

Any items ordered by campus departments that incorporate UNCP trademarks (excluding printed material) must use a licensed vendor.

hard rule

Disability Support Statement Requirement

Disability Support Statement is required on all publications: This publication is available in alternative formats upon request. Please contact Accessibility Resource Center, Oxendine Administrative Building, Room 110, or call 910.521.6695.

hard rule

Cost Statement Requirement for Large Print Runs

Cost Statement is required on all publications with a quantity of 200 or more, purchased with state dollars: 000 copies of this public document were printed at a cost of $000 or $.00 per copy