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Brand Guidelines

University of California, Merced

Location
Merced, CA
Established
2005
Mascot
Rufus the Bobcat
Code
UCM_NCAA
League
NCAA
Licensing Agency
CLC
University of California, Merced

Official Color Palette

Official Color Palette

Guideline Assets

Primary Mark, Boomer Blue and Bobcat Gold on white variant, cell 1
Primary Logo
Primary Mark, Bobcat Gold and white on Boomer Blue variant, cell 2
Primary Logo
Primary Mark, Boomer Blue and white on Bobcat Gold variant, cell 3
Primary Logo
UC Merced wordmark with bobcat head, navy/gold on white variant, cell 20
Primary Logo
UC Merced wordmark with bobcat head, white/gold on navy variant, cell 21
Primary Logo
UC Merced wordmark with bobcat head, white on navy variant, cell 22
Primary Logo
UC Merced wordmark with bobcat head, navy/white on gold variant, cell 23
Primary Logo
UC Merced wordmark with bobcat head, navy on white variant, cell 24
Primary Logo
UC Merced wordmark with bobcat head, gold on navy variant, cell 25
Primary Logo
UC Merced wordmark with bobcat head, white on navy variant, cell 26
Primary Logo
UC Merced wordmark with bobcat head and tagline, navy/gold on white variant, cell 27
Primary Logo
UC Merced wordmark with bobcat head and tagline, white/gold on navy variant, cell 28
Primary Logo
UC Merced wordmark with bobcat head and tagline, white on navy variant, cell 29
Primary Logo
UC Merced wordmark with bobcat head and tagline, navy/white on gold variant, cell 30
Primary Logo
UC Merced wordmark with bobcat head and tagline, navy on white variant, cell 31
Primary Logo
UC Merced wordmark with bobcat head and tagline, gold on navy variant, cell 32
Primary Logo
UC Merced wordmark with bobcat head and tagline, white on navy variant, cell 33
Primary Logo
bobcat head with UC Merced wordmark, navy/gold on white variant, cell 38
Primary Logo
bobcat head with UC Merced wordmark, white/gold on navy variant, cell 39
Primary Logo
bobcat head with UC Merced wordmark, navy/white on gold variant, cell 40
Primary Logo
bobcat head with UC Merced wordmark, navy on white variant, cell 41
Primary Logo
bobcat head with UC Merced wordmark, gold on navy variant, cell 42
Primary Logo
bobcat head with UC Merced wordmark, white on navy variant, cell 43
Primary Logo
Secondary Mark, Boomer Blue outline on white variant, cell 4
Secondary Logo
Secondary Mark, Bobcat Gold outline on white variant, cell 5
Secondary Logo
Secondary Mark, white outline on Bobcat Gold variant, cell 6
Secondary Logo
bobcat head, navy/gold on white variant, cell 34
Secondary Logo
bobcat head, navy/white on white variant, cell 35
Secondary Logo
bobcat head, gold on navy variant, cell 36
Secondary Logo
bobcat head, white on navy variant, cell 37
Secondary Logo
M lettermark with tagline and UC Merced wordmark, navy/gold on white variant, cell 44
Secondary Logo
M lettermark with tagline and UC Merced wordmark, white/gold on navy variant, cell 45
Secondary Logo
university seal, navy/gold on white variant, cell 46
Secondary Logo
university seal, navy on white variant, cell 47
Secondary Logo
university seal, gold on white variant, cell 48
Secondary Logo
university seal, white on navy variant, cell 49
Secondary Logo
Word Mark, Bobcat Gold and Boomer Blue on white variant, cell 7
Wordmark
Word Mark, Bobcat Gold and white on Boomer Blue variant, cell 8
Wordmark
Word Mark, Boomer Blue and white on Bobcat Gold variant, cell 9
Wordmark
Word Mark, Boomer Blue on white variant, cell 10
Wordmark
Word Mark, Bobcat Gold on white variant, cell 11
Wordmark
Word Mark, white on Boomer Blue variant, cell 12
Wordmark
Arch Word Mark, Bobcat Gold and Boomer Blue on white variant, cell 13
Wordmark
Arch Word Mark, Boomer Blue and Bobcat Gold on white variant, cell 14
Wordmark
Arch Word Mark, Bobcat Gold and white on Boomer Blue variant, cell 15
Wordmark
Arch Word Mark, Boomer Blue and white on Bobcat Gold variant, cell 16
Wordmark
Arch Word Mark, Boomer Blue on white variant, cell 17
Wordmark
Arch Word Mark, Bobcat Gold on white variant, cell 18
Wordmark
Arch Word Mark, white on Boomer Blue variant, cell 19
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Caricatures Not Permitted

Mascot caricatures not permitted.

hard rule

Cross Licensing Not Permitted

Cross licensing with other marks not permitted.

hard rule

Non-traditional/Fashion Colors Not Permitted for Apparel

Non-traditional/fashion colors not permitted for apparel use.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Duplicative UC Merced Name with Logo

Do not include 'UC Merced' plain text with the logo, please choose one, so UC Merced name is not duplicative.

hard rule

No Printing Logo on Black Clothing

Please do not print the logo on black clothing items. Only gray, white, navy, gold are acceptable.

hard rule

Seal Rotation and Recoloring Prohibited

Do not rotate or recolor the seal.

University Of California, Merced Brand Guidelines & Licensing