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Tufts University Brand Guidelines

Location
N/A
Established
N/A
Mascot
N/A
Code
TUFTS_NCAA_IND
League
NCAA
Licensing Agency
Independent

Official Brand Colors

Tufts University Color Palette

Logos & Marks

Tufts Jumbos, primary logo with wordmark variant
Primary Logo
elephant head, 4-color variant
Primary Logo
elephant mascot, full body, 4-color variant
Primary Logo
elephant head, 1-color variant
Primary Logo
elephant mascot, full body, 1-color variant
Primary Logo
elephant head, 1-color solid black variant
Primary Logo
elephant mascot, 1-color solid black variant
Primary Logo
Tufts University secondary logo, 4-color variant
Secondary Logo
Tufts University secondary logo, 1-color variant
Secondary Logo
Tufts University, 4-color secondary logotype variant
Secondary Logo
Tufts University, 1-color secondary logotype variant
Secondary Logo
Jumbos Tufts University wordmark, 4-color primary logotype variant
Wordmark
Jumbos Tufts University wordmark, 1-color black variant
Wordmark
Full Page Guideline Sheet, Standard variant
Production Artwork

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Primary Logo Inventory

The primary logos are the stylized blue and grey elephant head with trunk raised, the stylized blue and grey elephant full body with trunk raised, the elephant head logo with trunk raised in 1-color, and the stylized elephant in a 1-color (grayscale) design, standing on all fours with its trunk raised.

hard rule

Primary Legal Logo Inventory

The primary legal logos are the elephant head logo in solid black and the stylized black and white elephant logo with trunk raised.

hard rule

Secondary Logo Inventory

The secondary logos are the Tufts University secondary logo featuring a stylized 'T' inside elephant tusks in 4-color and the Tufts University secondary logo featuring a stylized letter 'T' framed by two curved tusks in 1-color.

hard rule

Primary Logotype Inventory

The primary logotypes are the Tufts University Jumbos primary logotype in 4-color and in one color.

hard rule

Secondary Logotype Inventory

The secondary logotypes are the Tufts University primary logotype in 4-color and in 1-color black.