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Brand Guidelines

Texas Southern University (TSO)

Location
Houston, TX
Established
1927
Mascot
Tommy the Tiger
Code
TSO_NCAA
League
NCAA
Licensing Agency
CLC
Texas Southern University (TSO)

Official Color Palette

Official University Colors

Guideline Assets

Primary Athletic Mark, TSU over Texas outline with tiger head variant, cell 1
Primary Logo
University Seal, maroon and black variant, cell 2
Secondary Logo
University Seal, black and white variant, cell 3
Secondary Logo
University Mark, TSU box lockup variant, cell 4
Secondary Logo
University Mark, Thurgood Marshall School of Law seal variant, cell 6
Secondary Logo
University Mark, wordmark variant, cell 5
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.