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Truman State University Brand Guidelines

Location
Kirksville, MO
Established
1867
Mascot
Spike
Code
TRU_NCAA
League
NCAA
Licensing Agency
CLC
Truman State University

Official Brand Colors

Official University Color Palette

Logos & Marks

Truman State University logo, color, horizontal variant, cell 1
Primary LogoLast Updated : 5/21/2026
Truman State University logo, black, horizontal variant, cell 2
Primary LogoLast Updated : 5/21/2026
Truman State University logo, white knockout, horizontal variant, cell 3
Primary LogoLast Updated : 5/21/2026
Truman State University logo, color, stacked variant, cell 4
Primary LogoLast Updated : 5/21/2026
Truman State University logo, black, stacked variant, cell 5
Primary LogoLast Updated : 5/21/2026
Truman State University logo, white knockout, stacked variant, cell 6
Primary LogoLast Updated : 5/21/2026
University Seal, color variant, cell 13
Secondary LogoLast Updated : 5/21/2026
University Seal, black variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Bulldog Forever Mark, color, stacked variant, cell 33
Secondary LogoLast Updated : 5/21/2026
Bulldog Forever Mark, color, stacked, no university name variant, cell 34
Secondary LogoLast Updated : 5/21/2026
Bulldog Forever Mark, white on black, stacked variant, cell 35
Secondary LogoLast Updated : 5/21/2026
Bulldog Forever Mark, black, stacked variant, cell 36
Secondary LogoLast Updated : 5/21/2026
Bulldog Forever Mark, color, horizontal variant, cell 37
Secondary LogoLast Updated : 5/21/2026
Bulldog Forever Mark, color, horizontal, no university name variant, cell 38
Secondary LogoLast Updated : 5/21/2026
Bulldog Forever Mark, white on black, horizontal variant, cell 39
Secondary LogoLast Updated : 5/21/2026
Bulldog Forever Mark, black, horizontal variant, cell 40
Secondary LogoLast Updated : 5/21/2026
DISTINCT BY DESIGN wordmark, color variant, cell 10
WordmarkLast Updated : 5/21/2026
DISTINCT BY DESIGN wordmark, purple variant, cell 11
WordmarkLast Updated : 5/21/2026
DISTINCT BY DESIGN wordmark, black variant, cell 12
WordmarkLast Updated : 5/21/2026
BULLDOGS wordmark, purple variant, cell 30
WordmarkLast Updated : 5/21/2026
BULLDOGS wordmark, black variant, cell 31
WordmarkLast Updated : 5/21/2026
BULLDOGS wordmark, white on purple variant, cell 32
WordmarkLast Updated : 5/21/2026
T lettermark, color variant, cell 7
LettermarkLast Updated : 5/21/2026
T lettermark, black variant, cell 8
LettermarkLast Updated : 5/21/2026
T lettermark, white knockout variant, cell 9
LettermarkLast Updated : 5/21/2026
Bulldog head logo, color variant, cell 15
Sport LogoLast Updated : 5/21/2026
Bulldog head logo with T, color variant, cell 16
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, black variant, cell 17
Sport LogoLast Updated : 5/21/2026
Bulldog head logo with T, black variant, cell 18
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, color, full variant, cell 19
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, color, outline variant, cell 20
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, black variant, cell 21
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, white on purple variant, cell 22
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, white on black variant, cell 23
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, color, full, small variant, cell 24
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, color, outline, small variant, cell 25
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, black, small variant, cell 26
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, white on purple, small variant, cell 27
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, white on purple, small, outline variant, cell 28
Sport LogoLast Updated : 5/21/2026
Bulldog head logo, white on black, small variant, cell 29
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

"T" Logo Usage Restriction

The "T" Logo should never be used as a stand-alone identity element on any marketing material or piece of collateral. The "T" must always be supported by an additional identity element, such as accompanied by "Truman State University."

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Truman State University Brand Guidelines & Licensing