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Brand Guidelines

Truman State University (TRU)

Location
Kirksville, MO
Established
1867
Mascot
Spike
Code
TRU_NCAA
League
NCAA
Licensing Agency
CLC
Truman State University (TRU)

Official Color Palette

Official University Color Palette

Guideline Assets

Truman State University logo, color, horizontal variant, cell 1
Primary Logo
Truman State University logo, black, horizontal variant, cell 2
Primary Logo
Truman State University logo, white knockout, horizontal variant, cell 3
Primary Logo
Truman State University logo, color, stacked variant, cell 4
Primary Logo
Truman State University logo, black, stacked variant, cell 5
Primary Logo
Truman State University logo, white knockout, stacked variant, cell 6
Primary Logo
University Seal, color variant, cell 13
Secondary Logo
University Seal, black variant, cell 14
Secondary Logo
Bulldog Forever Mark, color, stacked variant, cell 33
Secondary Logo
Bulldog Forever Mark, color, stacked, no university name variant, cell 34
Secondary Logo
Bulldog Forever Mark, white on black, stacked variant, cell 35
Secondary Logo
Bulldog Forever Mark, black, stacked variant, cell 36
Secondary Logo
Bulldog Forever Mark, color, horizontal variant, cell 37
Secondary Logo
Bulldog Forever Mark, color, horizontal, no university name variant, cell 38
Secondary Logo
Bulldog Forever Mark, white on black, horizontal variant, cell 39
Secondary Logo
Bulldog Forever Mark, black, horizontal variant, cell 40
Secondary Logo
DISTINCT BY DESIGN wordmark, color variant, cell 10
Wordmark
DISTINCT BY DESIGN wordmark, purple variant, cell 11
Wordmark
DISTINCT BY DESIGN wordmark, black variant, cell 12
Wordmark
BULLDOGS wordmark, purple variant, cell 30
Wordmark
BULLDOGS wordmark, black variant, cell 31
Wordmark
BULLDOGS wordmark, white on purple variant, cell 32
Wordmark
T lettermark, color variant, cell 7
Lettermark
T lettermark, black variant, cell 8
Lettermark
T lettermark, white knockout variant, cell 9
Lettermark
Bulldog head logo, color variant, cell 15
Sport Logo
Bulldog head logo with T, color variant, cell 16
Sport Logo
Bulldog head logo, black variant, cell 17
Sport Logo
Bulldog head logo with T, black variant, cell 18
Sport Logo
Bulldog head logo, color, full variant, cell 19
Sport Logo
Bulldog head logo, color, outline variant, cell 20
Sport Logo
Bulldog head logo, black variant, cell 21
Sport Logo
Bulldog head logo, white on purple variant, cell 22
Sport Logo
Bulldog head logo, white on black variant, cell 23
Sport Logo
Bulldog head logo, color, full, small variant, cell 24
Sport Logo
Bulldog head logo, color, outline, small variant, cell 25
Sport Logo
Bulldog head logo, black, small variant, cell 26
Sport Logo
Bulldog head logo, white on purple, small variant, cell 27
Sport Logo
Bulldog head logo, white on purple, small, outline variant, cell 28
Sport Logo
Bulldog head logo, white on black, small variant, cell 29
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

"T" Logo Usage Restriction

The "T" Logo should never be used as a stand-alone identity element on any marketing material or piece of collateral. The "T" must always be supported by an additional identity element, such as accompanied by "Truman State University."

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.