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Brand Guidelines

Texas of the Permian Basin, The University of (TPB)

Location
Odessa, Texas
Established
1973
Mascot
Falcons
Code
TPB_NCAA
League
NCAA
Licensing Agency
CLC
Texas of the Permian Basin, The University of (TPB)

Official Color Palette

Approved University Colors

Guideline Assets

UTPB with falcon head, color variant, cell 1
Primary Logo
UTPB with falcon head, black variant, cell 2
Primary Logo
UTPB with falcon head, reverse variant, cell 3
Primary Logo
UT Permian Basin stacked, color variant, cell 4
Secondary Logo
UT Permian Basin stacked, black variant, cell 5
Secondary Logo
UT Permian Basin stacked, reverse variant, cell 6
Secondary Logo
UTPB wordmark, color variant, cell 7
Secondary Logo
UTPB wordmark, black variant, cell 8
Secondary Logo
UTPB wordmark, reverse variant, cell 9
Secondary Logo
UT Permian Basin stacked, color variant, cell 10
Secondary Logo
UT Permian Basin stacked, black variant, cell 11
Secondary Logo
UT Permian Basin stacked, reverse variant, cell 12
Secondary Logo
Falcon head, color variant, cell 13
Secondary Logo
Falcon head, black variant, cell 14
Secondary Logo
Falcon head, reverse variant, cell 15
Secondary Logo
Falcon mascot character, color variant, cell 32
Secondary Logo
Falcon mascot character, black variant, cell 33
Secondary Logo
Falcon mascot character, reverse variant, cell 34
Secondary Logo
UTPB Kid's Club with head, color variant, cell 38
Secondary Logo
UTPB Kid's Club with head, black variant, cell 39
Secondary Logo
UTPB Kid's Club with head, reverse variant, cell 40
Secondary Logo
University seal, black variant, cell 41
Secondary Logo
University seal, orange/black variant, cell 42
Secondary Logo
University seal, orange/white variant, cell 43
Secondary Logo
stacked logo with full name, orange and black on white variant, cell 44
Secondary Logo
stacked logo with full name, orange and white on black variant, cell 45
Secondary Logo
stacked logo with full name, orange on white variant, cell 46
Secondary Logo
stacked logo with full name, black on white variant, cell 47
Secondary Logo
stacked logo with full name, white on black variant, cell 48
Secondary Logo
stacked logo with UT Permian Basin, orange and black on white variant, cell 49
Secondary Logo
stacked logo with UT Permian Basin, orange and white on black variant, cell 50
Secondary Logo
stacked logo with UT Permian Basin, orange on white variant, cell 51
Secondary Logo
stacked logo with UT Permian Basin, black on white variant, cell 52
Secondary Logo
stacked logo with UT Permian Basin, white on black variant, cell 53
Secondary Logo
stacked logo with UTPB, orange and black on white variant, cell 54
Secondary Logo
stacked logo with UTPB, orange and white on black variant, cell 55
Secondary Logo
stacked logo with UTPB, orange on white variant, cell 56
Secondary Logo
stacked logo with UTPB, black on white variant, cell 57
Secondary Logo
stacked logo with UTPB, white on black variant, cell 58
Secondary Logo
horizontal logo with full name, orange and black on white variant, cell 59
Secondary Logo
horizontal logo with full name, orange and white on black variant, cell 60
Secondary Logo
horizontal logo with full name, orange on white variant, cell 61
Secondary Logo
horizontal logo with full name, black on white variant, cell 62
Secondary Logo
horizontal logo with full name, white on black variant, cell 63
Secondary Logo
horizontal logo with UT Permian Basin, orange and black on white variant, cell 64
Secondary Logo
horizontal logo with UT Permian Basin, orange and white on black variant, cell 65
Secondary Logo
horizontal logo with UT Permian Basin, orange on white variant, cell 66
Secondary Logo
horizontal logo with UT Permian Basin, black on white variant, cell 67
Secondary Logo
horizontal logo with UT Permian Basin, white on black variant, cell 68
Secondary Logo
horizontal logo with UTPB, orange and black on white variant, cell 69
Secondary Logo
horizontal logo with UTPB, orange and white on black variant, cell 70
Secondary Logo
horizontal logo with UTPB, orange on white variant, cell 71
Secondary Logo
horizontal logo with UTPB, black on white variant, cell 72
Secondary Logo
horizontal logo with UTPB, white on black variant, cell 73
Secondary Logo
wide horizontal logo with full name, orange and black on white variant, cell 74
Secondary Logo
wide horizontal logo with full name, orange on white variant, cell 75
Secondary Logo
wide horizontal logo with full name, black on white variant, cell 76
Secondary Logo
wide horizontal logo with full name, orange and white on black variant, cell 77
Secondary Logo
wide horizontal logo with full name, white on black variant, cell 78
Secondary Logo
50th anniversary logo, shield and text lockup variant, cell 79
Secondary Logo
50th anniversary logo, shield and text lockup, reverse on blue variant, cell 80
Secondary Logo
50th anniversary logo, horizontal text lockup variant, cell 81
Secondary Logo
50th anniversary logo, shield and Time To Fly lockup variant, cell 82
Secondary Logo
50th anniversary logo, 50 and Time To Fly lockup variant, cell 83
Secondary Logo
50th anniversary logo, circular mark variant, cell 84
Secondary Logo
50th anniversary logo, shield badge variant, cell 85
Secondary Logo
Time To Fly wordmark, with feather and institution name variant, cell 86
Secondary Logo
50th anniversary logo, shield and text lockup, orange variant, cell 87
Secondary Logo
50th anniversary logo, shield and text lockup, black variant, cell 88
Secondary Logo
50th anniversary logo, shield and text lockup, white on black variant, cell 89
Secondary Logo
UTPB Falcons with head, color variant, cell 16
Wordmark
UTPB Falcons with head, black variant, cell 17
Wordmark
UTPB Falcons with head, reverse variant, cell 18
Wordmark
UTPB Falcons wordmark, color variant, cell 19
Wordmark
UTPB Falcons wordmark, black variant, cell 20
Wordmark
UTPB Falcons wordmark, reverse variant, cell 21
Wordmark
UT Permian Basin Falcons stacked, color variant, cell 22
Wordmark
UT Permian Basin Falcons stacked, black variant, cell 23
Wordmark
UT Permian Basin Falcons stacked, reverse variant, cell 24
Wordmark
UT Permian Basin Falcons with head, color variant, cell 25
Wordmark
UT Permian Basin Falcons with head, black variant, cell 26
Wordmark
UT Permian Basin Falcons with head, reverse variant, cell 27
Wordmark
UTPB Kid's Club wordmark, color variant, cell 35
Wordmark
UTPB Kid's Club wordmark, black variant, cell 36
Wordmark
UTPB Kid's Club wordmark, reverse variant, cell 37
Wordmark
UTPB Athletics with head, color variant, cell 28
Sport Logo
UTPB Athletics wordmark, color variant, cell 29
Sport Logo
UT Permian Basin Athletics stacked, color variant, cell 30
Sport Logo
UT Permian Basin Athletics with head, color variant, cell 31
Sport Logo

Approved Verbiage

Rules & Guidelines

conditional rule

Stacked UTPB Marks Availability

Stacked 'UTPB' marks are available upon request.

hard rule

Falcons Wordmarks Usage Restriction

Falcons Wordmarks are for athletics and retail use only.

hard rule

Sport Specific Marks Usage Restriction

Sports Specific Marks are for athletics and retail use only.

advisory rule

Additional Sport Specific Marks Source

Additional Sport Specific Marks are available from Logos On Demand (LOD).

hard rule

Kid's Club Marks Usage Restriction

Kid's Club Marks are for Kid's Club use and youth apparel only. All other requests must be approved by athletics.

hard rule

Seal Mark Usage Restriction

The Seal Mark is reserved for the Office of the President, university awards and commencement items unless approved by the President.

hard rule

Seal Mark Color Usage

The Seal may also be reproduced in orange, and in white over dark backgrounds.