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Towson University Brand Guidelines

Location
Towson, MD
Established
1866
Mascot
Tigers
Code
TOW_NCAA
League
NCAA
Licensing Agency
CLC
Towson University

Official Brand Colors

Official University Color Palette

Logos & Marks

Towson University logo, horizontal gold/black variant, cell 1
Primary Logo
Tiger head with Towson wordmark, color on white variant, cell 13
Primary Logo
Tiger head with Towson wordmark, color on black variant, cell 14
Primary Logo
Tiger head with Towson wordmark, black/white on white variant, cell 15
Primary Logo
Tiger head with Towson wordmark, white on black variant, cell 16
Primary Logo
Towson University logo, horizontal gold/white reverse variant, cell 2
Secondary Logo
Towson University logo, horizontal black variant, cell 3
Secondary Logo
Towson University logo, horizontal white reverse variant, cell 4
Secondary Logo
Towson University logo, stacked gold/black variant, cell 5
Secondary Logo
Towson University logo, stacked gold/white reverse variant, cell 6
Secondary Logo
Towson University logo, stacked black variant, cell 7
Secondary Logo
Towson University logo, stacked white reverse variant, cell 8
Secondary Logo
Tiger head, color on white variant, cell 17
Secondary Logo
Tiger head, color on black variant, cell 18
Secondary Logo
Tiger head, black/white on white variant, cell 19
Secondary Logo
Tiger head, white on black variant, cell 20
Secondary Logo
Doc the Tiger full body, color on white variant, cell 21
Secondary Logo
Doc the Tiger full body, color on black variant, cell 22
Secondary Logo
Doc the Tiger full body, black/white on white variant, cell 23
Secondary Logo
Doc the Tiger full body, white on black variant, cell 24
Secondary Logo
Doc the Tiger head, color on white variant, cell 25
Secondary Logo
Doc the Tiger head, color on black variant, cell 26
Secondary Logo
Doc the Tiger head, black/white on white variant, cell 27
Secondary Logo
Doc the Tiger head, white on black variant, cell 28
Secondary Logo
Tiger head with Towson wordmark, horizontal color on white variant, cell 29
Wordmark
Tiger head with Towson wordmark, horizontal color on black variant, cell 30
Wordmark
Tiger head with Towson wordmark, horizontal black/white on white variant, cell 31
Wordmark
Tiger head with Towson wordmark, horizontal white on black variant, cell 32
Wordmark
Tiger head with Towson Tigers wordmark, horizontal color on white variant, cell 33
Wordmark
Tiger head with Towson Tigers wordmark, horizontal color on black variant, cell 34
Wordmark
Tiger head with Towson Tigers wordmark, horizontal black/white on white variant, cell 35
Wordmark
Tiger head with Towson Tigers wordmark, horizontal white on black variant, cell 36
Wordmark
TU lettermark, color on white variant, cell 9
Lettermark
TU lettermark, color on black variant, cell 10
Lettermark
TU lettermark, black on white variant, cell 11
Lettermark
TU lettermark, white on black variant, cell 12
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

TU Logo Usage Restriction

TU should not be used independent of the TOWSON UNIVERSITY text without prior Licensing approval.

conditional rule

Doc Mark Customization

Doc can be customized using variations of the marks provided. All interpretations are subject to approval for quality and content.

hard rule

University Seal Usage Restriction

University seal ONLY permitted on graduation-related material, and only with express approval.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, Tobacco/Nicotine, and Firearms References

No references to alcohol, drugs, or tobacco/nicotine related products, or firearms may be used in conjunction with University marks.