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Brand Guidelines

Tennessee State University (TNS)

Location
Nashville, TN
Established
1912
Mascot
Tigers
Code
TNS_NCAA
League
NCAA
Licensing Agency
CLC
Tennessee State University (TNS)

Official Color Palette

Official University Colors

Guideline Assets

TSU Alternate lettermark, red/blue on white variant, cell 50
Primary Logo
tiger head with tsu lettermark, blue on white variant, cell 1
Secondary Logo
tiger head with tsu lettermark, white on blue variant, cell 2
Secondary Logo
tiger head with tsu lettermark, white on blue variant, cell 3
Secondary Logo
tiger head with tsu lettermark, white on black variant, cell 4
Secondary Logo
tiger head with tsu lettermark, blue and red on white variant, cell 5
Secondary Logo
tiger head with tsu lettermark, white and red on blue variant, cell 6
Secondary Logo
tiger head with tsu lettermark, white and red on black variant, cell 7
Secondary Logo
tiger head, blue on white variant, cell 8
Secondary Logo
tiger head, white on blue variant, cell 9
Secondary Logo
tiger head, white on black variant, cell 10
Secondary Logo
Legacy Mark (TSU with Tiger head), blue/orange on white variant, cell 40
Secondary Logo
Legacy Mark (TSU with Tiger head), blue/orange on blue variant, cell 41
Secondary Logo
Legacy Mark (TSU with Tiger head), blue/orange on white, blue outline variant, cell 42
Secondary Logo
Legacy Mark (TSU with Tiger head), blue/orange on black variant, cell 43
Secondary Logo
Legacy Mark (TSU with Tiger head), red outline on white variant, cell 44
Secondary Logo
Legacy Mark (TSU with Tiger head), red outline on blue variant, cell 45
Secondary Logo
Legacy Mark (TSU with Tiger head), red outline on black variant, cell 46
Secondary Logo
Legacy Tiger head, orange/white on white variant, cell 47
Secondary Logo
Legacy Tiger head, orange/white on blue variant, cell 48
Secondary Logo
Legacy Tiger head, orange/white on black variant, cell 49
Secondary Logo
Tennessee State Athletics wordmark, blue on white variant, cell 18
Wordmark
Tennessee State Athletics wordmark, white on blue variant, cell 19
Wordmark
Tennessee State Athletics wordmark, white on blue variant, cell 20
Wordmark
Tennessee State Athletics wordmark, white on black variant, cell 21
Wordmark
Tennessee State Athletics wordmark, blue and red on white variant, cell 22
Wordmark
Tennessee State Athletics wordmark, white and red on blue variant, cell 23
Wordmark
Tennessee State Athletics wordmark, white and red on black variant, cell 24
Wordmark
Tennessee State Athletic Fund wordmark, blue on white variant, cell 25
Wordmark
Tennessee State Athletic Fund wordmark, white on blue variant, cell 26
Wordmark
Tennessee State Athletic Fund wordmark, white on blue variant, cell 27
Wordmark
Tennessee State Athletic Fund wordmark, white on black variant, cell 28
Wordmark
Tennessee State Athletic Fund wordmark, blue and red on white variant, cell 29
Wordmark
Tennessee State Athletic Fund wordmark, white and red on blue variant, cell 30
Wordmark
Tennessee State Athletic Fund wordmark, white and red on black variant, cell 31
Wordmark
Roar City wordmark, blue on white variant, cell 32
Wordmark
Roar City wordmark, white on blue variant, cell 33
Wordmark
Roar City wordmark, white on black variant, cell 34
Wordmark
Roar City wordmark, blue outline on black variant, cell 35
Wordmark
Tigers wordmark, blue on white variant, cell 36
Wordmark
Tigers wordmark, white on blue variant, cell 37
Wordmark
Tigers wordmark, white on black variant, cell 38
Wordmark
Tigers wordmark, blue outline on black variant, cell 39
Wordmark
tsu lettermark, blue on white variant, cell 11
Lettermark
tsu lettermark, white on blue variant, cell 12
Lettermark
tsu lettermark, white on blue variant, cell 13
Lettermark
tsu lettermark, white on black variant, cell 14
Lettermark
tsu lettermark, blue and red on white variant, cell 15
Lettermark
tsu lettermark, white and red on blue variant, cell 16
Lettermark
tsu lettermark, white and red on black variant, cell 17
Lettermark
TSU Alternate lettermark, red/white on blue variant, cell 51
Lettermark
TSU Alternate lettermark, white/blue on blue variant, cell 52
Lettermark
TSU Alternate lettermark, red/blue on black variant, cell 53
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Red Color Usage Restriction

Red may be used as an accent color only for approved Athletic logos, events and/or programs. Any other use of the red color must be approved by the Tennessee State University Athletics Department.

hard rule

Red Outline Limited Use

Red outline is for limited use.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.