The University Of Texas Rio Grande Valley Brand Guidelines

Location

Edinburg, TX

Established

2015

Mascot

The Vaquero

Code

RIO_NCAA

League

NCAA

Licensing Agency

CLC

Official Brand Colors

Official University Color Palette

Logos & Marks

Secondary LogoLast Updated : 5/22/2026

LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Font Usage for Promotional Item Text

When adding text to promotional items, such as phone numbers, URLs and email addresses, use Source Serif Pro Regular, Navigo Medium or Hero New SemiBold.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Artwork Guidelines for Backgrounds and Embroidery

Complex backgrounds require the use of a transparent background with a one-color logo. For Embroidery, the spirit logo and half rider should not be smaller than 3.5 inches in width. The V logo should not be smaller than 2.65 inches in width.